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January 15, 2026

Race Director University Launches Sponsorship Portal Connecting Brands with Certified Event Professionals

DeKalb, Ill. (January 15, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU) has launched the RDU Sponsorship Portal, a platform designed to connect brands, vendors, and sponsors directly with certified race directors seeking partnerships for their endurance events. The Sponsorship Portal addresses a persistent challenge in the endurance events industry:...

Business

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Products

Sponsorship

January 15, 2026

FLOWBIO independently validates its sweat sensor against laboratory gold standard

London, UK (January 15, 2026) /ENDURANCE SPORTSWIRE/ - FLOWBIO has published an independent, peer reviewed validation study assessing the performance of its wearable sweat sensor against established laboratory reference methods used in sport science. The study, published in Frontiers in Physiology, evaluates the FLOWBIO Sensor by comparing wearable sweat analysis...

Cycling

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Running

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Triathlon

January 14, 2026

Breaking the “Swag Fatigue”: How Magic Race Swag’s New Interactive Cups Are Revitalizing Summer Events & Beer Runs

January 14, 2026 /ENDURANCE SPORTSWIRE/ - In today’s endurance industry, competition is fiercer than ever. With race calendars saturated, organizers face a growing challenge: "Swag Homogeneity." Traditional race kits have become predictable, and when every event offers the same generic gear, it becomes harder to excite runners or stand out...

Business

Events

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Running

January 13, 2026

Wiley X Proudly Launches Custom Eyewear Program Tailored For Performance

FRISCO, Texas (January 13, 2026) /ENDURANCE SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, has launched its new Custom Eyewear Program, giving customers the ability to design select Wiley X models built to match their personal style and performance needs. Now live on the Wiley X website,...

Business

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January 13, 2026

Supertri Announces Launch of First-Timer Programme With Target of 10,000 New Triathletes in 2026

January 13, 2026 /ENDURANCE SPORTSWIRE/ - Supertri is growing triathlon by welcoming first-timers into the sport with premium race experiences, inclusive race formats and unrivalled support. The First-Timer Programme will run across all eight of Supertri’s events in 2026 and will empower new triathletes to confidently complete their first Supertri...

Events

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Triathlon

January 13, 2026

Showcased

Training Peaks Integrates With hDrop, Bringing Hydration Data Into the Core Performance Workflow

Boulder, Colorado (January 13, 2026) /ENDURNANCE SPORTSWIRE/ - hDrop has announced a direct integration with TrainingPeaks, allowing athletes and coaches to view hydration data alongside training metrics within the same performance analysis environment. With this integration, hDrop users can now sync key hydration metrics including sweat loss, sodium loss and...

Business

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January 13, 2026

Showcased

FindMyMarathon.com Releases The 50 Best Boston Marathon Qualifying Races for 2026; Rankings Shift Amid New B.A.A. Downhill Penalty Rules

Atlanta, GA (January 13, 2026) /ENDURANCE SPORTSWIRE/ — As marathoners across the United States set their sights on qualifying for the Boston Marathon in 2026, FindMyMarathon.com has released its annual ranking of the 50 Best Marathons to Qualify for Boston. With Boston qualifying standards becoming increasingly competitive—requiring runners to beat...

Press Releases

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Running