PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

July 30, 2025
Turtle Fur Names Erika Canfield as New CEO, Continuing Legacy of Purpose-Driven Leadership
MORRISVILLE, VT. (July 30, 2025) /ENDURANCE SPORTSWIRE/ - Turtle Fur, the Vermont-based leader in outdoor and lifestyle headwear and accessories, is proud to announce the appointment of Erika Canfield as Chief Executive Officer, effective August 1. A seasoned leader with over 20 years of experience building and growing globally recognized...
July 29, 2025
Peloton Repowered Officially Launches In United States & Leaves Beta (Used Peloton Marketplace)
First launched in beta in early June, Peloton Repowered is a marketplace for buying & selling used Peloton equipment, created and managed by Peloton with the help of their third party partner – Archive Resale. Peloton is positioning their new marketplace as follows: Repowered is ideal for cost-conscious customers interested in Peloton’s...

July 29, 2025
Eternal Launches “Performance” Membership: A Tailored Health Assessment for Athletes
San Francisco, CA (July 29, 2025) /ENDURANCE SPORTSWIRE/ — Eternal, the science-backed performance health company dedicated to serving lifelong athletes, is proud to announce the launch of its new Performance membership. Following the recent introduction of Foundations, the Performance membership adds an additional tier to Eternal’s offerings just six months...
July 29, 2025
Echelon Adds Jailbreak Detection to Safeguard Fitness Equipment from Unauthorized App Use
Echelon Fitness is rolling out new firmware-level security measures across its equipment line, including jailbreak detection technology aimed at preventing unauthorized app usage and protecting both its users and intellectual property. Athletech NEWS

July 29, 2025
Feisty Media launches new women’s sports podcast
July 29, 2025 /ENDURANCE SPORTSWIRE/ - Feisty Media announces the launch of a brand new women’s sports podcast, The Feist — covering the untold stories of your favorite sports with a fresh, feisty take. From the Olympics to March Madness to the Tour de France Femmes, women’s sports are setting viewership...

July 29, 2025
Spartan Race Announces Strategic Partnership with Body Glide as the Official Anti-Chafing Balm of Spartan, Tough Mudder, and DEKA for 2025
Boston, MA (July 29, 2025) /ENDURANCE SPORTSWIRE/ — Spartan Race, the global leader in obstacle course racing (OCR), is proud to announce an exciting new partnership with Body Glide, a market leader in anti-chafing and anti-blister solutions. Effective through the 2025 season, Body Glide will serve as the Official Topical...

July 24, 2025
KINeSYS Featured in Allergic Living’s 2025 List of Top Allergy-Friendly Sunscreens
24 July 2025, Vancouver, Canada /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to share that Allergic Living has recommended our SPF 30 KIDS Fragrance-Free Spray Sunscreen in their 2025 guide to Top Allergy-Friendly Sunscreens. This is the third KINeSYS product to receive the honour—and marks the fifth consecutive year our...

July 24, 2025
Chicago Fire FC Names Nix Biosensors a Proud Supplier for Team Hydration Optimization
BOSTON, MASS (July 24, 2025) /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced a new partnership with Chicago Fire FC. As heat-related stress and performance fatigue become growing areas of interest across global soccer, Chicago Fire FC is taking action. The club has named...

July 22, 2025
Introducing the QueenStage Women’s Cycling Podcast
/ENDURANCE SPORTSWIRE/ - The world of women’s cycling is about to get the podcast it deserves. The QueenStage Women’s Cycling Podcast is set to launch just in time for the Tour de France Femmes avec Zwift (TdFFaZ), bringing together four of the most respected journalists in the cycling world to...
July 22, 2025
Are glucose trackers the next big thing in endurance sport?
Are glucose trackers a useful tool for triathletes? Take a deep dive into the potential benefits, limitations and some of the CGM options out there. tri247