PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 28, 2025
Fitbit Launches Gemini AI-Powered Personal Health Coach in US
Google's Fitbit has launched a public preview of its AI-powered personal health coach for select U.S. Premium subscribers, leveraging Gemini AI to provide personalized fitness, sleep, and wellness advice based on real-time device data. Developed with health experts, it emphasizes evidence-based recommendations, privacy, and ethical guidelines, positioning Fitbit competitively in...
October 28, 2025
Wiley X Opens First-Ever Pro Shop at Frisco, Texas Headquarters
FRISCO, Texas (October 28, 2025) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, is proud to announce the opening of its first brick-and-mortar retail location. The new Wiley X Pro Shop is located at the company’s global headquarters in Frisco, Texas. The Wiley X Pro Shop gives customers a...
October 28, 2025
Momentum Builds for The Running Event 2025 with 360 Brands Confirmed
PORTLAND, Maine (October 28, 2025) /ENDURANCE SPORTSWIRE/ - The Running Event (TRE), North America’s premier run specialty retail conference and trade show, is gearing up for its largest show to date. Taking place December 2–4, 2025, at the Henry B. González Convention Center in San Antonio, Texas, TRE will bring together the global...
October 28, 2025
The Big Apple Just Got Bigger: Zwift’s Biggest Expansion in Years Is Here
/ENDURANCE SPORTSWIRE/ - Zwift’s New York map just got better. Starting today, with Stage 4 of Zwift Unlocked, Zwifters will be able to ride or run Zwift’s latest expansion. 31km makes this Zwift’s biggest map expansion in five years. Zwift’s take on New York City comes with a twist. Set...
October 28, 2025
New Online Store Launched for Dave McGillivray Finish Strong Foundation
BOSTON, Mass. (October 28, 2025) /ENDURANCE SPORTSWIRE/ – The Dave McGillivray Finish Strong Foundation is debuting a new online store on its website. The store features the Supporter’s Medal and McGillivray’s children’s books. By shopping directly through the foundation’s site, shoppers will be supporting the organization’s programming and mission. More...
October 28, 2025
Take The Guesswork Out Of Fuelling Puresport Launches New Energy Gel For Runners
London, UK (October 28, 2025) /ENDURANCE SPORTSWIRE/ – Puresport is shaking up endurance sports nutrition with the launch of its new Energy Gel. Developed in collaboration with world-renowned performance nutritionist Dr. Sam Impey, it is designed to deliver 30g of carbohydrate every 30 minutes - providing runners with exactly what...
October 25, 2025
Inside Reebok’s New Smart Ring and How It Fits Into the Wearable Wellness Market
Reebok is entering the wearable wellness market. The sports company has released its Smart Ring, $249, a wellness tracking ring available in matte black, matte silver and shiny gold. The Reebok Smart Ring tracks heart rate, heart rate variability, blood oxygen level, steps, stress and sleep duration and stages to provide insights on overall wellness and how...
October 24, 2025
Fuelin Launches German-Language App to Broaden Access to Performance Nutrition Coaching
San Francisco, CA (October 25, 2025) /ENDURANCE SPORTSWIRE/ - Fuelin today announced the release of its German-language app, making its personalized nutrition platform more accessible to athletes across Europe’s endurance hotbeds. The update allows German-speaking athletes to fully navigate Fuelin’s traffic-light meal planning, workout fueling guidance, and Smart Meals Feature...
October 23, 2025
Nike’s Robotic Shoe Gets Humans One Step Closer to Cyborg
Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the natural movement of the human ankle and lower leg. Wired
October 23, 2025
$2,000 Shoes?! The Lore Three Performance is 3D-Printed to Your Feet for Custom Fit
In a move that might rewrite the rulebook (and price) for cycling footwear, Lore has dropped its latest shoe offering: the Lore Three Performance Series. For riders chasing every last watt of power and perfect biomechanical fit, this is the one to watch. BIKERUMOR
