PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
September 7, 2023
Saucony Uses a Corn-Based Midsole for Its Most Sustainable Sneaker Ever
Saucony is launching its most sustainable sneaker yet with today’s release of the Triumph RFG, which stands for “Running for Good.” The runner boasts a corn-based midsole and utilizes plant-based dyes for its upper. It arrives as part of Saucony’s pledge to feature organic, recycled, or renewable materials in 90...
September 1, 2023
Keepme Uses AI To Help Gyms Create On-Brand Fitness Marketing Content
Keepme, an AI-powered platform for fitness operators, has released Creator, a new generative tool developed specifically for gym content marketing teams. Keepme Creator learns a fitness brand’s tone and voice to maintain brand consistency and leverages large language models such as ChatGPT to produce creative content and drive growth. The new...
September 1, 2023
Adidas Intentionally Made a Running Shoe That’s ‘Illegally Fast’
Today, Adidas is debuting the Adizero Prime X 2 Strung and highlighting its status as “illegally fast.” The infractions come via a heel stack height of 50mm, 10mm above the limit, and two carbon-infused plates doubling the amount allowable in a single shoe. Although official competitions aren’t in play, there...
September 1, 2023
3D-printed outsole helps spread seeds on runs
With the aim of promoting biodiversity in urban areas, a product designer has created a 3D-printed outsole inspired by Velcro and bison hooves that lets runners pick up and spread wild seeds while racking up kilometres. The outsole, a chunky synthetic slip-on covered in hundreds of flexible, soft hooks, is...
August 31, 2023
A ‘World-Class Gym on Wheels:’ Randy Hetrick Has Big Plans for OutFit Training
The TRX founder has begun franchising his next big fitness business idea: outdoor workouts enabled by modern tech. A couple of years ago, Hetrick started OutFit Training, a concept that offers interval-style strength training workouts led by expert instructors, all staged out of vans parked in the great outdoors and...
August 29, 2023
Alo Yoga Launches Supplement Line, Continuing Wellness Push
Alo Yoga has mindfully moved into the supplement space, recently unveiling new gel-based ingestible wellness products and partnering with Sephora to launch its beauty and recovery line in stores in early September. Athletech
August 24, 2023
Strava Adds More Photo-Based Tools to Route Planning
Strava has added a new feature for Subscribers that lets you see photos while route planning on desktop now, and more specifically, lets you see the exact location of said photos. This is a major upgrade over the Strava route-photo feature introduced earlier this year that showed you photos along...
August 18, 2023
Saucony, ASICS Gaining on HOKA
HOKA’s sales grew from about $900 million to $1.4 billion from fiscal 2022 to 2023 and it’s still rocketing upward. The big movers are ASICS and Saucony and the moves are striking. Saucony has almost doubled its share, from 12 percent to 21 percent, in a 3-year span. HOKA’s lead...
August 18, 2023
Meta Pushes Into VR Fitness: Why the Tech Giant Is Just Getting Started
In early 2023, Meta completed its acquisition of Within, maker of the popular VR fitness app Supernatural, for a reported $400 million, cementing the tech company’s entry into the space. In the four years or so between its first foray into VR and its decision to shell out big bucks...
August 11, 2023
British Cycling could take legal action to prevent Japanese and French Federations from using new track bikes
British Cycling is considering taking legal action over potential patent infringements from the new bikes of the Japanese Track Cycling Federation and French Track Cycling Federation. Cycling Weekly understands the potential infringements relate to the wide fork and seat stay designs on the Look P24 and V-IZU TCM. This design...