PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
August 17, 2021
Saucony® Launches the All-New Triumph 19
WALTHAM, MA (August 17, 2021) – According to the latest Running USA Survey, 61 percent of runners expect to participate in more races in 2021 than they were able to in 2020. With this optimism comes the need to reset, refresh, and rebuild for fall race season. Today, global performance...
August 17, 2021
Pickle Juice Elevates Student Athlete Performance and Eliminates Cramps With Scientifically Proven Formula
MESQUITE, TX (August 17, 2021) — As Summer is winding down high school students, specifically athletes are eager about the upcoming year and sports season. While student athletes are participating in the sports they love it can often come with complications such as injuries or cramping. Pickle Juice has found...
August 16, 2021
Pale Fire Capital invests $6 million in ROUVY, the popular augmented reality app for indoor training
Prague, Czech Republic / August 17th, 2021 – The Pale Fire Capital investment group acquires a major stake in VirtualTraining, a Czech company behind the ROUVY indoor cycling and running software application. Thus, Pale Fire Capital is positioned to become the majority shareholder in ROUVY and close the deal by...
August 16, 2021
Velocity Indoor Cycling App Acquires PerfPro and Adds Drew Hartman to Team
Highland Park, Illinois, August 16, 2021 - Vision Quest Velocity LLC, a performance-driven cycling app, has acquired PerfPro Software Suite and added Drew Hartman, founder of PerfPro and Hartware Technologies, to the Velocity team. PerfoPro Software Suite, which includes PerfPro Studio and PerfPro Analyzer, is one of the most established...
August 13, 2021
Kane Footwear and Equinox Partner to Promote Athlete Recovery
Westport, CT (August 13, 2021) — Kane Footwear, an emerging leader in sustainable, active recovery footwear, is excited to announce a new partnership with luxury lifestyle leader Equinox. The venture will expand Kane’s reach to offer the Revive recovery slip-on in The Shop at Equinox, accessible online and at select...
August 12, 2021
Authentic Brands to Acquire Reebok for $2.5B
ABG reportedly made an offer in May to acquire Reebok for $1 billion but withdrew its bid two months later due to adidas’ demands that ABG operate the brand as a standalone business. Now, ABG will pay more than double its initial bid for the footwear and clothing company. FOS
August 12, 2021
Liv Introduces Liv Relay MIPS and Liv Path MIPS Helmets
NEWBURY PARK, Calif. (Aug. 12, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize safety and comfort. The Liv Relay MIPS was designed for road riders and bike commuters, while...
August 11, 2021
Runners wearing Nike ‘super shoes’ dominated in the Olympics, taking more than 60% of podium spots
Nike has led the way in creating "super spikes" — track shoes that help athletes run faster.Many brands have their own super spikes, but Nike runners wearing the Vaporfly shoes took most podium spots at the Olympics. Insider
August 11, 2021
Mountain Hardwear Expands Stretchdown™ Collection for Fall/Winter 2021
See file upload for content. Richmond, Calif. (August 11, 2021) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has expanded its Stretchdown™ Collection. Four new styles were added to the signature line including the Stretchdown Light Pullover and Jacket, the Stretchdown Parka and...
August 10, 2021
Küat, a Pioneer of Rack Innovation, Releases the All-New Piston™
August 10, 2021 (Springfield, MO)– Küat continues to establish itself as the leader in rack innovation and development with the release of the all-new Piston™ Pro X, hitch-mounted bike rack. The new rack boasts taillights, Genuine Kashima Coat, OneTap™ hydro-pneumatic tire arms, and numerous other features. A main objective of...
