SaltStick Adds Two New Mouthwatering Flavors to the FastChews Lineup: Mixed Berry and Tropical Mango
October 12, 2021
New Flavors Introduced Along with a Fresh New Packaging Look
Thousand Oaks, Calif. — October 12, 2021 — SaltStick Electrolytes® (SaltStick) today announced an exciting expansion of their bestselling FastChews® lineup with two new flavors: Mixed Berry and Tropical Mango. Joining the already popular Lemon-Lime, Tart Orange, Peach and Watermelon flavors, Mixed Berry and Tropical Mango round out the FastChews collection by giving athletes a variety of options to stay properly hydrated during activity without being affected by flavor fatigue.
From weekend warriors to racing champions, athletes of all backgrounds, ages and activity levels have enjoyed SaltStick FastChews as a unique way to consume balanced, fast-absorbing electrolytes that support performance. With no water needed during intake, FastChews are the only chewable tablet on the market formulated to closely resemble the electrolyte profile lost in sweat.
Mixed Berry offers a refreshing blend of raspberry and other berry flavors for a sweet, tart flavor while Tropical Mango blends tangy mango with a burst of pineapple for a tropical twist. The new flavors will be sold in 60-count bottles and 10-count resealable packets, perfect for on-the-go activities of all types.
Along with the additional flavor offerings, fans of SaltStick will notice fresh, new packaging designs that feature bolder colors, modern fonts, larger text, and an updated version of the SaltStick logo. As consumers increasingly pay attention to transparency around ingredient quality, the new labels also include callouts for key product features, including when a product is gluten-free, non-GMO, or suitable for plant-based diets.
As another important update, SaltStick Caps and FastChews labels now include the Informed Choice logo, which signifies regular third-party testing for banned substances. Products undergo rigorous testing using accredited methods to provide the highest level of assurance to athletes.
“We are excited to unveil the new packaging refresh along with two new delicious FastChews flavors,” said Jess Cerra, VP of Product and Community Development, and professional gravel cyclist. “Since their launch, SaltStick FastChews have been a hit for their great taste and ease of use. And of course, we brought in the SaltStick Sweater Crew – our ambassador team and discerning testers – to help test the new flavors and ensure they would be just as good as the originals – if not better!”
Founded in 2006, SaltStick is a fast-growing, electrolyte replenishment supplement company with a strong following among endurance athletes for in-competition and training activities. In 2016, it introduced Vitassium, a medical food specifically formulated to provide sodium and potassium for clinical dietary management in conditions where increased plasma volume has been shown to be beneficial. SaltStick products are now sold in over 40 countries around the world. More information is available at www.saltstick.com.
About Alete Active Nutrition
At Alete Active Nutrition, we believe in the health benefits of living an active life. Alete Active Nutrition LLC (formerly RoadRunner Holdings LLC) is creating a portfolio of athlete-focused sports nutrition brands, including SaltStick, JoJé Bar, and Bonk Breaker, that provide the people, prowess, and products to activate an athlete’s potential for a healthy life. Backed by American Pacific Group, Alete Nutrition hopes to build upon these investments with additional high-quality sports nutrition brands. Alete Nutrition is committed to the development and support of a diverse, inclusive, and collaborative community of athletes, and sees a tremendous opportunity to bring the benefits of athletics and sports nutrition to athletes of all sports, skill levels, genders, geographies, ethnicities, abilities, and backgrounds. Learn more at www.AleteNutrition.com.