Echelon Fitness Acquires Advanced Recovery Company ThriveX

June 5, 2024

Echelon, the maker of at-home exercise equipment for the global fitness, wellness and sports market, acquired ThriveX, the manufacturer of recovery products, including cold immersion systems, smart hybrid saunas and compression boots.

“In 2017, Echelon Fitness was founded to address an unmet, rising market need—smart fitness, available across all price points, to consumers looking for a technology-driven omnichannel solution, community, accessibility, and convenience. Our investment proved correct as we have soared to become a leading player in the global fitness industry,” said Lou Lentine, CEO of Echelon Fitness. “Once again, we are ahead of the trend, understanding that an end-to-end fitness experience requires prevention and recovery. This is an acquisition driven by a rising marketplace opportunity and smart growth values.” SGB Media