PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 17, 2025
ElliptiGO and GIBBON Launch “Balance in Motion” Giveaway Offering Over $4,000 in Prizes
Solana Beach, CA (July 17, 20250 /ENDURANCE SPORTSWIRE/ – Sister brands ElliptiGO and GIBBON have teamed up to launch the “Balance in Motion” Giveaway, a nationwide campaign aimed at helping fitness enthusiasts unlock their full potential with tools that strengthen the core, build cardio endurance, and support low-impact, full-body training. With...
July 17, 2025
Wake the Dead: Liquid Death Taking on ‘Caffeine-Crazy’ Energy Drinks in 2026
Liquid Death’s beverage platform is expanding to energy drinks with its first new RTD launch in over three years, as the company shared a first look at its new Sparkling Energy line in 12 oz. cans that are set to launch at retail in January 2026. BEVNET
July 17, 2025
Forged from Spartan: DEKA, The Next Evolution in Fitness expands to Mexico
MEXICO CITY (July 17, 2025) /ENDURANCE SPORTSWIRE/ – DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch in Mexico. Under the expert leadership of the Asdeporte team, DEKA Mexico joins a rapidly growing global network, including established markets...
July 16, 2025
TrainingPeaks Launches Fueling Insights, in Collaboration with Dr. Iñigo San Millán
Louisville, Colo. (July 16, 2025) /OUTDOOR SPORTSWIRE/ TrainingPeaks, the leading endurance training platform, today announced the release of Fueling Insights, a new feature that gives coaches and athletes unparalleled visibility into fat and carbohydrate utilization during power-based cycling workouts. As high-carbohydrate fueling strategies have come to the forefront of performance...
July 16, 2025
The Dolphin Kick Manual Hits the Shelves, Giving Swimmers a New Edge Underwater
/ENDURANCE SPORTSWIRE/ - Competitive swimmers and coaches have a new resource for developing and winning the underwater game—The Dolphin Kick Manual: The Swimmer’s Ultimate Guide to a High-Performance Dolphin Kick. Written by swim performance coach and former national-level swimmer Olivier Poirier-Leroy, The Dolphin Kick Manual: The Swimmer’s Ultimate Guide to...
July 15, 2025
New Lazarus Lake book goes deep on the Barkley Marathons and Big’s Backyard Ultra
In the early 2000s, when writer Jared Beasley of New York City discovered his neighbour in apartment 244B was a grizzled veteran ultrarunner with a mysterious past, he had no idea it would change his life. The Pirate (as he refers to him, since he wouldn’t divulge his full name) didn’t just...
July 15, 2025
Dyneema® Launches Revolutionary New Woven Composite
GREENVILLE, NC & BIDDEFORD, ME - July 2025 /ENDURANCE SPORTSWIRE/ - Dyneema®, owned by Avient Corporation, an innovator of materials solutions, has once again pushed the boundaries of fabric engineering — this time by doubling the Dyneema® in its latest advanced composite material. Enter the new Dyneema® Woven Composites, which...
July 15, 2025
Whoop says FDA is ‘overstepping its authority’ with warning about blood pressure feature
The U.S. Food and Drug Administration on Tuesday published a warning letter addressed to the wrist wearable company Whoop, alleging it is marketing a new blood pressure feature without proper approvals. Whoop
July 15, 2025
First Ever Guide to Maximizing Athletic Performance with Continuous Glucose Monitor to Publish This Month
Training and Competing with a Continuous Glucose Monitor: A User’s Guide for Athletes By Hunter Allen –on-sale July 22, 2025– July 15, 2025 /ENDURANCE SPORTSWIRE/ - JulyRenowned endurance coach and power meter-training pioneer Hunter Allen– the bestselling author of Training and Racing with a Power Meter– is publishing Training and...
July 15, 2025
FORM Launches World’s First Augmented Reality Swim Goggles Protected with Corning® Gorilla® Glass
Vancouver, BC (July 15, 2025) /ENDURANCE SPORTSWIRE/ – FORM, the global leader in smart swim goggles, is excited to announce its latest augmented reality (AR) innovation, FORM Smart Swim 2 PRO, featuring lenses designed with Corning® Gorilla® Glass 3. Building on the acclaimed Smart Swim 2, launched in April 2024,...
