PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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September 29, 2021
Amazon Makes Major Fitness Push
Amazon is making its move into personal fitness, launching a workout class platform and nutrition planning service tied to its Halo wearables. The new services were announced on Tuesday, along with a diverse lineup of new products, including its new wearable device, the Halo View. FOS
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September 23, 2021
Colnago Becomes First Cycling Manufacturer To Adopt Digital Product Passport Powered By Blockchain
Beginning with the bike that will be raced by 2020 and 2021 Tour de France champion, Tadej Pogačar this coming Sunday at the 2021 UCI Road Racing World Championship in Belgium, Colnago will integrate blockchain technology into its new bicycles. As the first manufacturer to link its physical products to a virtual, distributed...
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September 22, 2021
Strava Testing ‘Mute Activity’ Option to Reduce Feed Spam
Strava is testing a new feature to some 50% of their user base that allows people to mute an activity of their feed when publishing. The idea being that many of us might have more trivial workouts or even commutes that we want on Strava for historical/challenge/segments sake, but don’t...
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September 16, 2021
Don’t look back, Peloton—Apple might be gaining on you
Apple’s Fitness+ is taking on a decided Peloton vibe. But rather than readying itself to make its own exercise equipment, Apple is after something bigger. Fast Company
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September 3, 2021
Best Buy adds e-Bikes & Geek Squad assembly; Bird takes off with new BirdBike
Mega-retailer Best Buy is throwing its weight into e-mobility by offering electric transportation products including scooters, mopeds, and, yes, e-bikes. It also aims to compete with local bike shops with its Geek Squad, which will assemble and tune bicycles purchased at the store, including brake, seat, and handlebar adjustments for...
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September 2, 2021
Apple Watch to Track New Biometrics
The latest Apple Watch is expected to add a slew of health and movement-tracking features as the tech giant prepares its next move in an ongoing fitness play, including blood pressure, wrist temperature and upgrades to its sleep tracking and irregular heartbeat monitoring features. FOS
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September 1, 2021
Bosch unveils new ‘smart system’ for e-bikes, including mobile app and remote
Bosch has unveiled an array of product updates for the coming seasons, including a new mobile app and a wireless remote control that increase the "digitalization" of bikes using the company's drivetrain system. BRAIN Bosch's new "smart system" includes the eBike Flow app for smartphones. Bosch sees the app as the...
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August 30, 2021
WHOOP Looks to Acquire Tech Companies After $200M Raise
Fitness wearable company WHOOP raised $200 million at a $3.6 billion valuation, roughly doubling its previous fundraising total and tripling its valuation from a round in October 2020. The Series F round, announced on Monday, was led by Softbank Vision Fund 2. FOS
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August 25, 2021
Got Grit? Answer ENVE’s Casting Call for All-Terrain Bike Reality Show
The ultimate all-terrain adventure bicycling reality show? That’s what ENVE’s got in mind, with help from a notorious influencer. When you need to produce a hit reality show, you swing for the fences. ENVE looks to have done just that, tapping crusty adventure bike influencer “Ronnie” Ronmance/Ultraromance for its new reality show....
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August 24, 2021
Peloton Releasing New Treadmill, Linked to Rowing
Following the recall of its Tread and Tread+ treadmills over safety concerns, the company announced it will launch a revamped treadmill next week. At $2,495, the new Tread model is far less expensive than the original $4,300 version. The treadmill news comes amid signs that Peloton is moving into connected rowing. Last month, the company listed an...
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August 24, 2021
Rapha Teams Up With the San Antonio Spurs to Create a Cycling Apparel Collection
The San Antonio Spurs basketball team has just launched a cycling apparel collection for its fans in collaboration with Rapha. The collection features two styles of Rapha’s lightweight race kit: one with the Spurs team logo in the traditional silver and black color palette, and the other featuring a San Antonio logo and the...
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August 19, 2021
How This New Trail Running Brand Is Making a Splash With Help From Vibram and Ciele Athletics
Norda is set on winning trail runners over with its innovative approach to footwear creation. And the emerging brand from Canada’s new collaboration could help get more eyes on the brand. FN
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August 18, 2021
New Balance Renewed partnership gives apparel a second life
Sports footwear and apparel brand New Balance is working with The Renewal Workshop (TRW) to extend the life of its apparel and keep it out of landfills with New Balance Renewed. Just Style
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August 18, 2021
US Bicycle Route System expands with 2,903 miles of new cycling trails
In total, 18 new bicycle routes have been added to the national system, which measures 2,903 miles spread across California, Indiana, Ohio, Utah and Washington. NY Post
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August 17, 2021
Peloton is starting to repair the touchscreens on its recalled treadmills
Loosened screws were causing the screen to fall from some of the treadmills that were available in the U.K. and Canada. About 1,000 had been sold in the United States, but the company was preparing for a bigger launch on its home turf that has since been postponed. CNBC
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August 12, 2021
Authentic Brands to Acquire Reebok for $2.5B
ABG reportedly made an offer in May to acquire Reebok for $1 billion but withdrew its bid two months later due to adidas’ demands that ABG operate the brand as a standalone business. Now, ABG will pay more than double its initial bid for the footwear and clothing company. FOS
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August 11, 2021
Runners wearing Nike ‘super shoes’ dominated in the Olympics, taking more than 60% of podium spots
Nike has led the way in creating "super spikes" — track shoes that help athletes run faster.Many brands have their own super spikes, but Nike runners wearing the Vaporfly shoes took most podium spots at the Olympics. Insider
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August 7, 2021
Garmin Adds New ‘Adventure Race’ Activity Profile: An Explainer
While scanning through the list of beta firmware updates posted this week, a new ‘Adventure Race’ activity profile designed for races that prohibit GPS navigation during the race. This means that some races require competitors to do their own orienteering, old-school style with maps and compass, rather than depend on...
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July 28, 2021
Garmin Q2 Earnings and Revenues Beat Estimates
Garmin posted revenues of $1.33 billion for the quarter ended June 2021, surpassing the Zacks Consensus Estimate by 23.87%. This compares to year-ago revenues of $869.87 million. The company has topped consensus revenue estimates four times over the last four quarters. Yahoo Finance
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July 28, 2021
Athleta Launches AthletaWell, an Immersive Digital Platform for Women
As part of the new initiative, Athleta is also partnering with obé Fitness, a digital fitness platform with a focus on bringing entertainment, pop culture and design to fitness. Athleta recently participated in its latest funding round. BW
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July 27, 2021
Fabletics launches resale program
Fabletics is the latest retailer to delve into resale as the trend proves to be attractive to sustainability-minded consumers. And, like many other apparel retailers, Fabletics is partnering with ThredUp's resale-as-a-service platform to power the logistics. RetailDive
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July 22, 2021
The Trouble With Bike (and All Outdoor) Apparel
This documentary is an interesting look into the manufacturing process and how a brand that cares about profits and the environment figures out how to have the best of both. Adventure Journal
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July 22, 2021
Zone7 Raises $8 Million In Series A Round To Expand Artificial Intelligence Platform For Predicting Sports Injury Risks
Zone7’s system analyzes data that teams collect on athletes when they’re practicing, playing in games, working out and even sleeping. It then produces reports on each player’s fitness and other variables, forecasts their injury risk and suggests ways in which so-called “operators” such as coaches and medical personnel can help....
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July 22, 2021
Skechers Reveals Strong Q2 Earnings on Wholesale Boom
The company announced record quarterly sales of $1.66 billion, an increase of 127.3% year-over-year, and 31.7% over the second quarter of 2019. BW
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July 19, 2021
Peloton Spinning Up a Video Game
The connected bike maker is rolling out an in-app video game. The game, tentatively titled “Lanebreak,” will be available in beta to Peloton customers later this year. It will allow users to control a wheel through a course by pedaling their Peloton bikes. Users can select the music they listen to as they...