PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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March 22, 2021
SRAM sues Princeton CarbonWorks over wheel shape
SRAM claims that PCW is infringing on its patent for a rim shape inspired by a humpback whale flipper. VeloNews
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March 18, 2021
Child dies in ‘tragic accident’ involving Peloton treadmill, CEO says
Peloton has warned parents to keep children away from its treadmills after the death of a child and said it was one of a "small handful" of incidents in which children have been hurt on the firm's exercise equipment. BBC
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March 18, 2021
Peloton instructors design a new Adidas clothing line
The 11-piece line, called the adidas x Peloton SS21 collection, is priced between $30 to $85 and consists of tank tops, pants shorts and hoodies. Peloton has other branded clothes with athletic companies, like Nike and Lululemon, but this is the first designed with the help of its instructors, who...
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March 16, 2021
Dick’s Launches Men’s Lifestyle Brand to Rival Lululemon
The company says VRST (pronounced ‘vurst’) is aimed at the modern active man and includes commuter pants, joggers, shorts, T-shirts, hooded sweatshirts and quarter zips. Prices range from $30 to $120. Shop Eat Surf
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March 16, 2021
Cannondale goes outdoor to promote its new e-bike model
The global advertising campaign revolves around the release of Adventure Neo e-bike, with billboards erected in Berlin, London, New York City, and San Francisco. Bicycle Retailer
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March 16, 2021
Adidas and Peloton join forces with hints at a clothing range
Adidas announced a collaboration with Peloton last week, but so far the brand has been vague on details. However, Peloton’s top class instructor Cody Rigsby led a class wearing Adidas kit and announced during the ride that it was “a celebration of the launch of our new Adidas X peloton...
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March 14, 2021
The Future of the Post-Pandemic Gym
Seven fitness futurists describe what gyms will look like after Covid-19. Men's Health
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March 8, 2021
Inov-8 Relaunches Under Original Founder
Inov-8 founder Wayne Edy quietly bought back the footwear company from Descente last year and is planning a relaunch with a new running shoe for trail and ultramarathon runners. Edy, who founded Inov-8 in 2003 and now owns 100% of the business outside of Northern Asia. SGB Media
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March 3, 2021
Canyon issues stop ride notice to current Aeroad CFR and CF SLX riders after Mathieu van der Poel’s handlebar snaps
Canyon's sponsored pro teams will switch bikes following the incident. bikeradar
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March 1, 2021
Gatorade made a smart patch that measures your sweat and hydration
Sports drink maker Gatorade is launching its first ever wearable device, the Gx Sweat Patch. The patch is a one-time-use wearable that analyzes sweat to provide athletes with insights about their athletic performance and hydration levels. CNBC
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March 1, 2021
Adidas launches clip-in version of Samba street shoe
The Velosamba is a two-bolt SPD-compatible urban cycling shoe based on the brand's classic Samba street shoe. Bike Radar
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February 25, 2021
The dos and don’ts of Strava
If you’re new to Strava, there are a few dos and don’ts you should know about. In fact, even if you’ve used Strava for years, it’s worth reviewing these dos and don’ts (specifically the don’ts, just to make sure you’re not doing anything that might annoy your followers). Canadian Running Magazine
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February 25, 2021
Fabletics launches at-home fitness app
Fabletics, which was co-founded by actress Kate Hudson as an e-commerce site in 2013 and now operates 50 stores nationwide, is offering a new fitness app called Fabletics FIT. The app provides access to hundreds of digital experiences, including on-demand workouts and meditations. Chain Store Age
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February 24, 2021
An Olympic gold medalist has created specialist glasses that give cyclists eyes at the back of their heads
Callum Skinner, 28, who won gold and silver at the 2016 Olympics, developed the technology with physicist Alex Macdonald after raising more than £100,000 through a Kickstarter campaign. Sky News
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February 23, 2021
Interest In Peloton’s Fitness Apparel Is Rising
Interest In Peloton's fitness apparel is rising. Last quarter, the company sold 600,000 units of branded apparel. Front Office News
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February 18, 2021
A 3D-printed custom cycling shoe, the LoreOne, will launch in April
Olympian and longtime bike fitter Colby Pearce has partnered with a new company Lore for a 3D-printed custom road cycling shoe, the LoreOne, a hardshell, carbon cycling shoe, which 3D prints the shoes using scans of a rider’s feet. VeloNews
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February 17, 2021
Professor launches anti-racism cycling website.
Dr. Marlon Moncrieffe has launched a cycling site dedicated to anti-racist discussion. VeloNews
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February 17, 2021
Do You Even Zwift? The Indoor Cycling Platform Is Having A Moment
Riding in a virtual environment with friends from all over the world on a real bike attached to a trainer on any computing platform is “to Zwift.” Forbes
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February 17, 2021
For Fun: Peloton gets an ‘SNL’ ad with instructors who mercilessly neg you
Saturday Night Live knows that Peloton's inspirational instructors aren't for everyone. That's the inspiration for Pelotaunt. Mashable
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February 16, 2021
Brooks Has a Top 10 Selling Sneaker for the First Time and Bests Nike as the No. 1 Women’s Running Shoe Brand
The list of top-selling sneakers for January featured plenty of Nike and Jordan Brand, which is typical. However, Brooks entered the top 10 for the first time ever. Footwear News
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February 16, 2021
POC launches “world’s first self-powered cycling helmet” with integrated lighting
The Omne Eternal, a “self-powered cycling helmet,” integrates solar technology into the shell that charges via ambient light to power a rear light. The helmet uses Powerfoyle, a “light-harvesting material” that, like other solar cells, can convert any light source into electrical energy. Bike Radar
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February 16, 2021
Garmin launches Enduro smartwatch focused on trail running as activity grows 70% during lockdown
The watch’s chief feature is its incredibly long battery life: using solar charging built-in to its screen, the Enduro can last up to 65 days, and can even last even longer. With the GPS and other features switched off, it has last as long as 300 days. Independent
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February 13, 2021
A Facebook smartwatch? It could be coming for your health data in 2022.
Facebook, the social media company that definitely cares a lot about user data, is reportedly developing a smartwatch. The rumored wearable, to be released in 2022, is powered by an open source version of Android, would support cellular connections, and be able to connect directly with other health and fitness-focused...
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February 12, 2021
Lifetime Achievement: 6 Marathoners Vie for a Spot on the Olympic Team
‘A Time and Place’ running documentary, profiles Northern Arizona Elite’s head coach Ben Rosario and six marathoners, who have spent their entire lives seeking perfection, as they prepare for the 2020 Olympic Trials. GearJunkie
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February 11, 2021
The Chrono Show – Tina Wilmott, Ep. 11
Interested in learning a bit more about how Endurance Sportswire was founded and some PR tips. Check out The Chrono Show's podcast interview with Endurance Sportswire founder Tina Wilmott here.