PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

January 20, 2023
Japanese Outdoor Apparel Brand Goldwin Launches Collab with Actual Source Design Studio
SAN FRANCISCO, CALIF. — JANUARY 20, 2023, /ENDURANCE SPORTSWIRE/ – Goldwin, the outdoor apparel brand obsessed with unifying minimalist design with technical athletic performance, today announces an all-new collection of apparel in collaboration with Utah-based design practice Actual Source. They’ve named the collaboration Alpine Codex Group in honor of what Goldwin and...

January 19, 2023
G-Tech Launches New Heated Apparel Collection at The PGA Show
PALM BEACH GARDENS, FL. (January 19, 2023) – G-Tech Apparel, the leader in heated hand warming technology, is launching a new collection of heated hoodies and vests to supplement its hand warming pouches and has selected True North Brand Group, Inc., Hingham, Ma., to generate awareness among its key audience...
January 19, 2023
The All Bodies on Bikes Podcast is Feisty Media’s newest show celebrating joyful movement for all bodies.
Victoria, BC— January 19, 2023 /ENDURANCE SPORTSWIRE/ –Feisty Media is releasing its 11th show, All Bodies on Bikes with Marley Blonsky and Maggie Lowe to explore the issues of size inclusion and body diversity in sport. Each episode of the show features engaging conversations with experts, activists, and everyday people who...

January 18, 2023
Stages Cycling Factory Install Now Available for Dual Sided Dura-Ace 9200
Boulder, CO – 18 December, 2022 /ENDURANCE SPORTSWIRE/ – Stages Cycling, a leading cycling technology company, announced Factory Install service is now available for Shimano’s latest 12-speed Dura-Ace 9200 cranksets. Stages Factory Install service allows customers to send their existing crankset to be converted into an accurate, reliable Stages Power Meter. Factory...
January 18, 2023
USA Triathlon Aligns with Nix Biosensors as Official Hydration Sensor Partner
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced a partnership with Nix Biosensors as the organization’s Official Hydration Sensor Partner through 2024. Nix Biosensors produces a wearable that analyzes an athlete’s sweat and prescribes a personal hydration strategy, delivered to an athlete’s phone, watch or bike computer (coming soon) in...
January 17, 2023
Adidas embarrassed after ‘utopian announcement’ – which named fake co-CEO and launched fashion line – spreads like wildfire
Global sportswear brand Adidas shocked the fashion world this week by seemingly appointing a former factory worker as co-CEO, as well as revealing that it was launching a "pre-worn" collection at Berlin Fashion Week. Yahoo Finance
January 17, 2023
How Two Footwear Industry Veterans Turned Their Dissatisfaction With Trail Running Shoes Into a Premium Brand
In July 2021, Norda released its first shoe, the 001, a trail-ready style built with premium components for the off-road runner seeking superior quality. The 001 features seamless uppers made with sustainable, biobased Dyneema Fibers, which are both Bluesign and ISCC approved. FN

January 17, 2023
Life Time Presents Gripping, Original Docuseries on Inaugural Life Time Grand Prix presented by Mazda
Boulder, Colo., (Jan. 17, 2023)/ENDURANCE SPORTSWIRE/ – Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, announces “Call of a Life Time,” a docuseries made up of six binge-worthy episodes that follows the elite women and men in the inaugural Life Time Grand Prix presented by Mazda. Launching on January 27,...
January 16, 2023
Strava responds to chorus of criticism over price hike policy
After initial increases were rolled out in the UK, users across the globe began incurring rate increases for billing incurred both monthly and annually. Subscription fees were upped by anywhere between 15 and 70 percent, depending on region, billing type, and date of signup. VeloNews
January 16, 2023
ReSport Continues Partnerships with Invictus Games, British Rowing, Events Southwest for 2023
January 16, 2023 /ENDURANCE SPORTSWIRE/ – Realtime Experience Sport (ReSport), a platform for virtual events, advanced mapping, registration, results, and race tracking, announces continued partnerships with UK-based Invictus Games and British Rowing, and US-based Events Southwest, for the year ahead. The three partnerships commenced in 2020 to address needs brought about by...