PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
  	
           December 12, 2023
Nike Opens a Store in Tokyo That’s Dedicated to the City’s Running Community
Nike Ginza is the athletic giant’s new retail outpost, which is open now and is located in downtown Tokyo’s busy shopping district. Nike stated this area is also the home to a passionate running community. The store —which spans 12,765 square feet — utilizes its Nike Rise concept, one that is...
 
                                                               
                             December 12, 2023
Verge Launches Custom Indoor Cycling Clothing Line
NEW YORK, Dec 12, 2023/ENDURANCE SPORTSWIRE/ – Verge, the leader in innovative custom cycling apparel, today announced the launch of its new line of indoor cycling gear – The Pain Cave Collection. They deeply understand that dedicated indoor cyclists share the same passion as outdoor riders - both live for the...
 
                                                               
                             December 12, 2023
NION Health Launches First Negative Ion Electrolyte Powder for Enhanced Athletic Performance
Everett, Wash. /ENDURANCE SPORTSWIRE/ - NION Health, a division of Galahad Life Sciences, has developed a new electrolyte granule that delivers negative ions to enhance energy and hydration at the cellular level. NION™ Electrolyte Drink Mix safely and effectively delivers meaningful doses of negative ions to improve hydration, replenish lost minerals,...
 
                                                               
                             December 11, 2023
VJ Shoes North America introducing The Ace: Revolutionizing Winter Running with Unmatched Comfort and Grip
Portland, OR/ENDURANCE SPORTSWIRE/ - As the winter chill sets in, VJ North America proudly unveils its newest shoe: the VJ Ace, a winter running shoe engineered for supreme comfort and unparalleled performance in icy conditions with a waterproof upper and star-studs for traction. Designed to provide runners with an exceptional shoe,...
December 11, 2023
Ikea Enters Fitness With At-Home Workout Collection
Ikea, best known for its budget-friendly furniture and decor, is capitalizing on the rising consumer trend toward health and fitness with plans to launch a limited 19-piece at-home workout collection that gives a new definition to “functional fitness.” Dubbed the Dajlien (‘Daily’) collection, Ikea says its upcoming fitness product line...
 
                                                               
                             December 9, 2023
LLama – a new App by CWRB
[Australia, Brisbane, 9 December 2023] /ENDURANCE SPORTSWIRE/ - This World Llama Day, Chicks Who Ride Bikes (CWRB) - Australia’s largest women’s cycling community – announced today that they have launched a new and improved mobile app for female cyclists. In addition to the features released on the pilot app (cwrb),...
December 8, 2023
Sportswear Brand Castore Lands $184M Investment
Sportswear brand and digital platform Castore has secured a £145 million ($184 million) investment in a round led by Raine Partners, a firm specializing in media, entertainment and sports. The apparel brand has an ecommerce site as well as two shops in its headquarters in Liverpool and London and reports...
December 8, 2023
Lululemon Expects to Launch Men’s Shoes in First Quarter of 2024
After officially entering the footwear game in early 2022 with a sneaker designed specifically for the needs of female athletes, Lululemon is ready to expand the category to include men. On the company’s third-quarter earnings conference call with analysts on Thursday evening, Lululemon CEO Calvin McDonald announced that the company...
December 8, 2023
Trail Running Participation Is on the Rise and Brands Are Releasing Innovative Shoes in 2024. But Are They Worth the Investment for Retailers?
Trail running participation is on the rise, and leading footwear brands are looking to capitalize. According to the Sports & Fitness Industry Association (SFIA) 2023 Topline Participation Report, total trail running participation has increased for the fifth straight year. There were 13.3 million total trail running participants in 2022, according...
 
                                                               
                             December 8, 2023
Kane Footwear Launches Collab Shoe with Matt Choi
Westport, CT (December 8, 2023) /ENDURANCE SPORTSWIRE/ - Kane Footwear is thrilled to announce the launch of their collaborative Revive design in partnership with running influencer and personal trainer Matt Choi. The shoe features a sky blue base color with yellow and dark blue speckles, along with Choi’s tagline “Limitless”...

 
    
 
      
         
      
              
      
             



