PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

May 30, 2025
RunSignup Announces RunSignup AI
May 30, 2025 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading technology provider for US endurance events, announces RunSignup AI, a new way for customers to interact with and leverage the power of the platform. AI is an additive interface for the RunSignup platform, supplementing RunSignup’s robust set of event tools with...

May 29, 2025
KOROYD Body Protection Wins 2025 Red Dot Award for Product Design
MONTE CARLO, MONACO (May 29, 2025) /ENDURANE SPORTSWIRE/ – KOROYD, a global leader in advanced impact protection, is proud to announce its line of Body Protection technology has been awarded a Red Dot Award–one of the most distinguished and internationally sought-after seals in the field of product design and innovation....

May 29, 2025
Ombraz Classic Polarized Grey Lenses Now ANSI Z87.1 Rated
May 29, 2025 (Bellevue, WA) /ENDURANCE SPORTSWIRE/ - Ombraz, the industry-defining brand behind armless sunglasses, proudly announces that its Classic Polarized Grey lenses now meet ANSI Z87.1-2020 standard. This achievement marks the gold standard for impact-rated eye protection. Already favored by outdoor professionals for their unmatched comfort and durability, this added...

May 29, 2025
H2O Audio Named Official Headphone Sponsor of 2025 Molokaʻi 2 Oʻahu Paddleboard World Championship
SAN DIEGO (May 29, 2025) /ENDURANCE SPORTSWIRE/ - H2O Audio, a leader in high-performance sport, waterproof and bone conduction headphones, has been named the Official Headphone Sponsor of the 2025 Molokaʻi 2 Oʻahu Paddleboard World Championship (M2O). The exclusive sponsorship marks the beginning of a two-year partnership that unites two icons...
May 28, 2025
High-Protein Ice Cream Brand Hits Major Retailers
Protein Pints, a better-for-you ice cream startup founded just two years ago, is gaining serious ground in the competitive frozen dessert market. The brand, launched by then 21-year-old entrepreneurs Michael Meadows and Paul Reiss, is now on shelves at major national retailers. The brand’s traction comes at a time when...

May 28, 2025
Kinomap Launches “Outdoor Activities” Feature to Expand Training Options for Fitness Enthusiasts
PARIS, FRANCE (May 28, 2025) /ENDURANCE SPORTSWIRE/ – Kinomap, the global leader in interactive video-based training, is excited to announce the launch of Outdoor Activities, a major new feature that empowers users to take their training beyond the home or gym and into the great outdoors. Available now on iOS and...

May 28, 2025
Puresport Launches New Watermelon Salt Ultra Electrolytes – Hydration, Upgraded for Summer
London, UK (May 28, 2025) /ENDURANCE SPORTSWIRE/ - Just in time for summer, sports nutrition and supplement brand Puresport is introducing a refreshing new Watermelon Salt flavour to its popular Ultra Electrolyte range - expertly formulated to help runners and fitness enthusiasts stay ahead of dehydration, enhance performance, and recover...

May 28, 2025
SaltStick® FastChews®, the #1 Chewable Electrolyte, Now Available in Hy-Vee Stores Across the Midwest
THOUSAND OAKS, CALIF. — May 28, 2025 /ENDURANCE SPORTSWIRE/ - SaltStick®, a leader in electrolyte innovation, today announced the expansion of its retail footprint into Hy-Vee, one of the Midwest’s most prominent grocery chains. Shoppers will now be able to find SaltStick FastChews® in 90 Hy-Vee locations across the region....

May 28, 2025
BibRave Tapped to Lead Feetures’ First-Ever Apparel Campaign
May 28, 2025 /ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency, recently extended their partnership with the renowned performance sock brand, Feetures, to launch the company’s first-ever apparel product: the Stride Flex Performance Tee. BibRave designed and executed a targeted Influencer campaign to amplify Feetures’ first performance apparel...
May 22, 2025
Strava’s valuation jumps to $2.2bn following acquisition of UK running app Runna
Strava, the fitness tracking app that has become a lockdown staple for millions of runners and cyclists, has confirmed a new valuation of $2.2 billion following its recent acquisition of Runna, a UK-based running coaching platform. The deal, announced in April and completed on Thursday, marks a major step in...