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March 6, 2026

Atlanta Chaos Exposes Critical Gaps in Race Operations — RDU Responds with Professional Standards

⚠ INDUSTRY ALERT — RACE OPERATIONS DeKalb, Ill. (March 6, 2026) /ENDURANCE SPORTSWIRE/ — When a Fulton County Sheriff's officer working the 2026 USATF Half Marathon Championships in Atlanta was struck by a vehicle thirteen minutes before the lead women reached a critical intersection, the resulting chain of events exposed...

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March 6, 2026

80/20 Endurance Expands NorwegianTraining.com with Triathlon Plans

Marrch 6, 2026, Lehi, UT /ENDURANCE SPORTSWIRE/ - 80/20 Endurance today announced the expansion of NorwegianTraining.com with the addition of triathlon training plans based on the internationally respected Norwegian Method of endurance training, marking the next phase of its rollout of programs built around this approach. Following the successful launch of...

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March 5, 2026

Liv Introduces All-New Liv Pursuit Mips and Liv Rev Pro Mips Helmets

NEWBURY PARK, Calif. (March 5, 2026) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women and girls on bikes, introduced two new performance helmets: the Liv Pursuit Mips a iv Rev Pro Mips. Designed to meet the evolving demands of modern performance riding, both deliver refined aerodynamic efficiency,...

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March 5, 2026

New EnviLiv Range Redefines Aero Performance Standards

NEWBURY PARK, Calif. (March 5, 2026) /ENDURANCE SPORTSWIRE/ — Liv, the company dedicated to getting more women and girls on bikes, today introduced the all-new EnviLiv range, the fourth generation of its flagship aero road platform. Designed around a total-system engineering approach, the new EnviLiv delivers measurable gains in speed,...

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March 5, 2026

VELOUS Footwear Continues to Expand Popular Recovery Footwear Line with the Introduction of Much Anticipated Active Two Strap Sandal

PORTLAND, Ore., (March 5, 2026) /ENDURANCE  SPORTSWIRE/ – VELOUS Footwear, a leader in recovery footwear, today announced its Spring 2026 lineup, introducing the new Active Two Strap Sandal and Vernonia Slip On, along with new seasonal colorways across select recovery sandal styles. Designed for athletes and everyday active individuals alike,...

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March 5, 2026

Quintana Roo Announces Partnership with FastTT on V-PRi Models

Chattanooga, TN /ENDURANCE SPORTSWIRE/ - Quintana Roo today announced an official partnership with FastTT, giving triathletes worldwide the option to upgrade to the FastTT 2.0 aerobar on all V-PRi complete bike builds and framesets. As Quintana Roo’s flagship model, the V-PRi has quickly become one of the most in-demand, award-winning bikes...

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March 4, 2026

OOFOS Introduces Essentials PLUS: Infused with More. So You Can Do More.

Braintree, MA (March 4, 2026) /ENDURANCE SPORTSWIRE/ — OOFOS today announces the launch of its new Essentials PLUS line, a modern evolution of its most iconic silhouettes engineered with more OOfoam™, enhanced stability, and a refined lifestyle aesthetic. Designed for people in motion doing more each day, Essentials PLUS builds...

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March 4, 2026

Electrolit Turns Up the Chill with Launch of New Cherry Ice Flavor, Now Nationwide

Houston, TX /ENDURANCE SPORTSWIRE/ - Electrolit – the scientifically formulated, premium hydration beverage – is expanding its flavor offering with the nationwide launch of a new 21-oz ready-to-drink Cherry Ice. Cherry Ice delivers a crisp cherry taste with a refreshing, icy finish and is balanced with 1,670 mg of electrolytes to...

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March 3, 2026

STOKE Shoes Built for “Real Feet” Lands in 450+ Stores After Breakout Launch

Georges Mills, New Hampshire. (March 3, 2026) /ENDURANCE SPORTSWIRE/ – Less than 90 days after launching online, STOKE Shoes, serving the 65 million men with wide feet in America who are largely ignored by the athletic footwear world, is moving from startup to nationwide retail rollout. Beginning March 1, the...

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March 3, 2026

Benson Boone Joins Caliwater as Investor and New Face of the Brand

Los Angeles, CA /ENDURANCE SPORTSWIRE/ - Caliwater, the functional cactus water brand co-founded by Vanessa Hudgens and Oliver Trevena, today announced that Benson Boone has joined the company as a new investor and one of the faces of the brand, marking a major step forward as Caliwater continues to shape how...

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