PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

May 5, 2025
ShowcasedConquer Every Moment Under The Sun:
RICHMOND, CA (May 5, 2025) /ENDURANCE SPORTWEAR/ – May is Skin Cancer Awareness Month, and Mountain Hardwear is proud to champion sun safety with the debut of its all-new Sunshield™ Series, designed to offer elevated protection for the sunniest pursuits. As part of this initiative, the brand is also introducing its...
May 1, 2025
How running shoe insoles might keep illness away
Newly developed insoles could help detect injuries, imbalances and even diseases like Parkinson's. What if your feet could tell you you’re getting sick—before you feel a thing? That’s the idea behind a new “smart insole” system developed by researchers at Ohio State University. Running Magazine

May 1, 2025
May 2025 Book Explores Women’s Narratives in Adventure Sports: “FLOW: WOMEN’S COUNTERNARRATIVES FROM RIVERS, ROCK, and SKY (Rocky Mountain Books)
May 1, 2025 /ENDURANCE SPORTSWIRE/ – Rocky Mountain Books will publish Flow: Women’s Counternarratives from River, Rock, and Sky arrives in bookstores on May 20, 2025. Through beautiful photography and beautifully-rendered personal essays, the new anthology FLOW takes readers on an inspiring journey through the world of women in adventure...
May 1, 2025
Boston 10K for Women Partners with Laurel to Power an Unparalleled Race Experience
BOSTON (May 1, 2025) /ENDURANCE SPORTSWIRE/ — The Boston 10K for Women, one of the nation’s most historic and beloved all-women road races,who is celebrating their 49th year is proud to announce a transformative partnership with Laurel, a leading race timing and athlete experience platform. Together, they’re delivering a tech-powered event...
April 29, 2025
NICE Recovery and Porsche Launch Handheld Cooling Device
NICE Recovery, a cutting-edge therapy and technology brand, is putting enhanced recovery and wellness in the palm of your hand, literally. The manufacturer just announced the launch of what it’s touting as the world’s first precision handheld cooling device, the NICE ROCC. The product, designed by Porsche and made in...

April 29, 2025
Sumarpo Launches Quokka Summer Running Swim Vest: Redefining Versatility for Swimrunners
April 29, 2025 /ENDURANCE SPORTSWIRE/ - Sumarpo, a leader in high-performance sports gear, today unveiled its groundbreaking Quokka Summer Running Swim Vest, engineered to empower swimrunners, triathletes, and outdoor enthusiasts tackling demanding summer conditions. Built for seamless transitions between water and land, the vest combines cutting-edge technology with athlete-driven design....

April 29, 2025
Why IRONMAN World Champion Will Transform How You Insure Your Bike
Miami, Florida (April 29, 2025) /ENDURANCE SPORTSWIRE/ – BikeInsure, the Official Bike Insurance of USA Triathlon, is thrilled to announce that Leanda Cave, a four-time World Champion Triathlete, has joined the company as a brand ambassador. With her extensive experience and expertise in the sport, Leanda will play a vital...

April 25, 2025
Velo Saddles Launches New 3D-Printed Saddles at Sea Otter Classic
/ENDURANCE SPORTSWIRE/ - Velo Saddles launched its latest in innovation, two new 3D-printed saddles at the Sea Otter Classic: the Angel Revo 3D and the Senso Opto. The Angel Revo 3D model, weighing just 273g and measuring 248x148mm, retains the popular shape of the original Angel Revo saddle while featuring...

April 24, 2025
Strava Launches Performance Predictions to Help Runners Train Smarter and Race Stronger
SAN FRANCISCO /ENDURANCE SPORTSWIRE/ - Strava, the app for active people, today introduced Performance Predictions, a new subscriber feature that delivers personalized and estimated finish times for popular race distances: 5K, 10K, Half Marathon (13.1 miles), and Marathon (26.2 miles). Designed to help athletes train with greater clarity and confidence,...

April 24, 2025
Xpēdo Omni Power Meter Pedals Launch at Sea Otter Classic
April 24, 2025 /ENDURANCE SPORTSWIRE/ - Xpēdo launches their all-new Omni power meter pedals at the Sea Otter Classic in Monterey, California last week. The dual-sided power meter is available on Xpēdo’s most popular models, including M-Force 8, CXR, Baldwin, THRUST, and Sonik. The Omni series offers accurate power data...