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January 9, 2020
The State of Ultra Running 2020 reveals findings
The study, undertaken by run shoe review site RunRepeat in collaboration with the International Association of Ultrarunners (IAU), explores the trends in ultra running over the last 23 years. Impressively, they analyzed 5,010,730 results from 15,451 ultra running events, making this the largest study ever done on the sport. Read the...
January 9, 2020
How Target could rival Nike and Adidas with its new athletic brand
Target has big ambitions in the athletic space. The chain today announced the launch of All in Motion, a private-label athletic and sporting goods brand — and it says the label could do $1 billion in sales in its first year. The size-inclusive brand launches this month with men’s, women’s and children’s...
January 9, 2020
Fitness device upstart takes on Apple, Peloton, Fitbit at CES 2020
China-based Huami (HMI) already has set its sights on being the innovation leader in the wearable fitness device market. Now the ambitious company, little known in the U.S., is making a splash at CES 2020 with a lineup of impressive new contraptions, and not all of them wearable. Not familiar with the...
January 9, 2020
Full Circle Coaching Announces Ultimate Tri Camp 2020
10thAnniversary – Triathlon Training Camp for All Levels Miami, Florida, January 9, 2020 - Coach Erinne Guthrie (USAT Level II Triathlon Coach since 1999) of Full Circle Coaching LLC, and staff present their 10th annual Ultimate Tri Camp, a 5-day event guaranteed to improve your triathlon physical and mental limits. It’s...
January 9, 2020
USA Triathlon Partners with Human Performance Experts Amp Human
Flagship product, PR Lotion, assists in recovery and performance for endurance athletes of all levels COLORADO SPRINGS, Colo.— USA Triathlon today announced a three-year partnership with Amp Human, an industry-leading biotechnology company dedicated to helping athletes reach their maximum potential. Amp Human will support members of the U.S. National Team...
January 9, 2020
HydraPak to Support Cupless Racing at Big Sur Marathon
The Northern California-based hydration innovator aims to further the organization’s sustainability initiatives Carmel, CA (January 9, 2020) – With over a decade of uninterrupted designation as a zero-waste event organization, the Big Sur Marathon Foundation (BSMF) is excited to announce a partnership with HydraPak as their official reusable hydration gear...
January 9, 2020
3M Half Marathon and GU Energy Labs Forge Two-Year Partnership
GU is 3M Half Marathon’s Official Energy Gel and Chew AUSTIN, Texas, January 9, 2020 - High Five Events, one of the largest privately owned event production companies in the United States, names GU Energy Labs (GU) as the Official Energy Gel and Chew of the 2020 3M Half Marathon...
January 9, 2020
Ukrop’s Monument Avenue 10k Unveils Winning Design in Participant T-Shirt Contest
Annual media day event includes several special announcements for 2020 race RICHMOND, VA – Sports Backers and the Ukrop’s Monument Avenue 10k presented by Kroger announced the winning design in their first-ever 10k participant shirt voting contest at their annual 10k Media Day gathering at Ukrop’s Homestyle Foods on January...
January 9, 2020
2020 Hand & Stone Women’s Philadelphia Triathlon sells out in 5 days!
1,600 women signed up for July 12th event in Fairmount Park Hand & Stone Massage & Facial Spa renew commitment through 2022 Cape May, NJ (January 9th, 2020) - The 3rd Annual Hand & Stone Women’s Philadelphia Triathlon, July 11-12th, 2020, continues its successful growth by selling out in 5 days, with 1,600...
January 9, 2020
Austin Marathon Announces Sizzling Sponsorship with Tacodeli
Agreement makes Tacodeli the Official Taco of the Austin Marathon AUSTIN, Texas, January 9, 2020 - The Ascension Seton Austin Marathon presented by Under Armour has agreed to a partnership with another Austin original, Tacodeli. They are now the Official Taco of the Austin Marathon. The Tacodeli Catering Team will...
January 8, 2020
The female ultra-athletes leading the field
From swimming the Channel four times to outrunning every man, The Guardian reports on the women at the top of their game.
January 8, 2020
Texas Christian University Adds Women’s Triathlon as a Varsity Sport
TCU is the second Power Five Conference school and seventh at the NCAA Division I level to add the sport COLORADO SPRINGS, Colo.— USA Triathlon today announced that Texas Christian University in Fort Worth, Texas, has added women’s triathlon as a varsity sport following a unanimous decision by the Intercollegiate...
January 8, 2020
Salming Sports Chooses Big Run Media To Manage Digital Marketing Efforts In North America
BALTIMORE, Md. - Big Run Media, a full-service branding, social media, and creative design agency, announced today that it will manage the digital marketing efforts for Salming Sports North America. Salming is a Swedish-based footwear and apparel company catering to a diverse array of sports around the globe, with North...
January 8, 2020
Iconic Carlsbad 5000 Selects Events.com as its Official Technology Partner
Events.com will provide registration, marketing and event technology to the ‘World’s Fastest 5K’ LA JOLLA, CA (January 8, 2020) — Events.com, a mobile-first event management and registration platform, announced today that the Carlsbad 5000, an annual road race that attracts runners from around the world, has selected Events.com as its...
January 8, 2020
Houston Marathon Committee Announces 2020 Elite Athlete Fields
HOUSTON (January 8, 2020) – The Houston Marathon Committee (HMC) announced yesterday a stellar elite field for the forty-eighth running of the Chevron Houston Marathon and the eighteenth Aramco Houston Half Marathon events taking place Jan. 19, 2020. For the first year ever in HMC history, both the Chevron Houston...
January 8, 2020
Outdoor-focused content marketing strategies debut at Peak Content Summit
Learn the best tactics, formats & strategies from top brands, marketers & media “Banner ads are dead, we want Content Marketing!” Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference in Asheville, NC,...
January 7, 2020
Tough Mudder creditors try to put race company in bankruptcy
Tough Mudder Inc. creditors are attempting to push the organizer of extreme obstacle races into bankruptcy over $855,000 that they say the company owes them. The firm is facing claims from Valley Builders LLC, Trademarc Associates Inc. and David Watkins Homes Inc., all of which provide general contractor or building services. The trio filed an involuntary petition...
January 7, 2020
Town Sports acquires Flywheel Sports
Town Sports International Holdings Inc., one of the largest owners and operators of fitness clubs in the Northeast, agreed to acquire the studio business of Flywheel Sports Inc., the spin chain. Established in 2010, Flywheel has 29 indoor cycling locations across the United States. In June 2018, reports arrived that Flywheel had...
January 7, 2020
Leslie Jordan Named Eco-Friendly Apparel Sponsor for 2020 Running USA Industry Conference
Standout industry supplier will optimize new apparel technology and deliver eco-friendly shirts for conference attendees Running USA is pleased to announce that Leslie Jordan, Inc., has been named the Eco-Friendly Apparel Sponsor of the 2020 Running USA Industry Conference presented by Race Roster. Set for Las Vegas, Nev. from Feb....
January 7, 2020
Registration Opens for the 4th Annual Get Outside Mountain Relay (GOMR)
Teams are invited to join GOMR nation and test their endurance in this innovative 210-mile hub relay Sparta, NC – January 7, 2020 – The Get Outside Mountain Relay is proud to announce that registration has opened for its fourth annual race, to be held June 5-6, 2020 among the...
January 7, 2020
Headsweats Reinforces Cycling Safety Awareness Together with the It Could Be Me Campaign
BOULDER, Colo. (Jan. 7, 2020) – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety. After experiencing a horrible road cycling crash involving a motorist driving a truck in 2018,...
January 7, 2020
Canyon Bicycles hit by cyber attack
Germany direct-to-consumer bike brand Canyon Bicycles has confirmed that it was hit by a cyber attack just before the start of the year. While the company was locked out of its IT systems at its Germany headquarters, its e-commerce website and U.S office’s IT system was not affected. Read more on Endurance...
January 7, 2020
2020 Los Angeles Marathon presented by ASICS partners with Amp Human
LOS ANGELES, CA/PARK CITY, UT (January 7, 2020) -- Los Angeles Marathon presented by ASICS announces Amp Human, creators of PR Lotion, as its Official Performance & Recovery Lotion ahead of the 35th anniversary race. “We are excited to be partnering with a company like Amp Human whose sole focus...
January 7, 2020
Brooks Running Extends Partnership as the Official Apparel and Footwear Provider of P3R’s Year-Round Calendar of Events
Over the past three years, Brooks has partnered with P3R to bring the best to Pittsburgh’s runners, and will excitedly continue the partnership through 2022 PITTSBURGH (January 7, 2020) – P3R and Brooks Running announced another three-year partnership as part of both companies’ efforts to bring the very best of...
January 7, 2020
Napa Valley Marathon Welcomes Brave Like Gabe as Official Charity Partner
Professional runner Gabriele “Gabe” Grunewald was diagnosed with adenoid cystic carcinoma, a rare salivary gland cancer, in 2009. From day one of her diagnosis, she knew running would be an integral part in her journey towards improving her health. “Brave Like Gabe” started as a hashtag to support Gabe as...
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