News Topics
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August 1, 2023
Under Armour Launches First-Ever Loyalty Program As It Looks to Improve North American Business
Under Armour, Inc. today announced the launch of its first-ever loyalty program, “UA Rewards,” for U.S.-based consumers 16 years and older. Eligible customers can enroll for the program for free on Under Armour’s website or digital apps and platforms. Once enrolled, they can earn points through purchases, product reviews, and...
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August 1, 2023
Running Retailers Are Sprinting Into the Pickleball Category
When Jeff Harris picked up pickleball during the pandemic, he didn’t have a business agenda. His family retail store, Run With It in Fort Walton Beach, Fla., sold running and walking gear. At the time, pickleball was just a fun way for the then 57-year-old to stay active and social...
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August 1, 2023
Miles Above the Rest: Long Beach Airport Soars as Official Sponsor of the Long Beach Marathon
LONG BEACH – Aug. 1, 2023/ENDURANCE SPORTSWIRE/ – Long Beach Airport (LGB) and the Long Beach Marathon and Half Marathon are thrilled to announce the renewal of their partnership, marking a momentous occasion as LGB will soon celebrate its 100-year anniversary. The premier fall marathon in Southern California will welcome runners...
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August 1, 2023
The Running Event Opens Registration for 2023 Conference and Trade Show
PORTLAND, Maine (August 1, 2023)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and tradeshow, today announced registration is open for this year’s event, which will take place November 28-30 at the Austin Convention Center in Austin, TX. “When it comes to The Running Event and Switchback at...
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August 1, 2023
Kristian Blummenfelt Leads Stacked Santara Tech Eagles in Super League Triathlon’s 2023 Championship Series
LONDON, UK/ENDURANCE SPORTSWIRE/ – Tim Don and Kristian Blummenfelt have united to form the Santara Tech Eagles for Super League Triathlon's 2023 Championship Series. Don, the legendary former athlete turned Team Manager, has brought on board Olympic champion Blummenfelt in a signing that also sees the company the Norwegian part-owns take over...
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August 1, 2023
SPORTIME Randall’s Island Announces Indoor Pickleball Expansion
New York, August 1, 2023 /ENDURANCE SPORTSWIRE/ – SPORTIME Randall’s Island, New York City’s premiere tennis facility, to add 12 indoor pickleball courts this fall. Court-time rentals, instructional clinics, social and competitive open play sessions, events and more will all be on the menu for the hundreds of thousands of City...
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August 1, 2023
Hellah Sidibe set to inspire runners at The Boston Run Show 2024
/ENDURANCE SPORTSWIRE/ – The Boston Run Show is thrilled to announce that Hellah Sidibe, the acclaimed ultra-distance runner and motivational speaker, will be headlining as a keynote speaker at Boston Run Show 2024. The highly anticipated show for all types of runners is scheduled to return to the Boston Hynes...
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August 1, 2023
Saris Announces Expanded Sales Team to Support Independent Bike Dealers
MADISON, Wis. (August 1, 2023) /ENDURANCE SPORTSWIRE/ - Saris, manufacturer of world-class bike racks, trainers, storage and infrastructure, today announced the appointment of several new – and returning – employees to the company’s internal sales team. Tasked with supporting the critical network of independent bike dealers (IBD) across the country,...
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August 1, 2023
RACE RESULT releases new and enhanced registration tools in the RACE RESULT 12 software
August 1, 2023 /ENDURANCE SPORTSWIRE/ - RACE RESULT is proud to present an advanced online registration tool that brings even more clarity and convenience to the process of creating registration forms. The new tool is integrated into the existing RACE RESULT 12 software, which combines essential features such as registration...
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August 1, 2023
TritoBear Cancer Tri Revived
Atlanta, GA, Aug 1, 2023 /ENDURANCE SPORTSWIRE/ – Georgia Multisports is thrilled to announce the revival of the highly anticipated TriToBeatCancer Triathlon, which was once one of the most popular Georgia Triathlon events before the onset of the Covid-19 pandemic. This iconic event, now rebranded as the Classic City Triathlon, will...
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August 1, 2023
Deadline Extended for Photographers and Filmmakers to Apply for Inaugural Outside Awards
Boulder, Colo. (August 1, 2023) /ENDURANCE SPORTSWIRE/ - Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, announced today that due to increasing demand and entries, the inaugural Outside Awards deadline has been extended by one week and is now August 6, 2023. The...
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August 1, 2023
Coaches of Color Initiative Hosts Inaugural Summer Summit
Lehi, UT/ENDURANCE SPORTSWIRE/ – The Coaches of Color Initiative today announced that it will host its inaugural Summer Summit in Flagstaff, Ariz., on August 8th and 9th. A hybrid in-person and virtual event, the summit will feature five presenters speaking on topics ranging from creating safe spaces for BIPOC individuals within...
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August 1, 2023
US Trail Running Conference Announces Territory Run Co. As Exhibitor
/ENDURANCE SPORTSWIRE/ – The US Trail Running Conference, presented by Marathon Printing, announces that Territory Run Co. will be a first-time exhibitor at the 2023 US Trail Running Conference. This year’s event takes place in Mukilteo, Washington, October 18-20, remaining in the Pacific Northwest for the second time in its...
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July 31, 2023
Coast woman said she was injured running a muddy obstacle course. Now there’s a lawsuit.
A Jackson County woman has filed a lawsuit against a company that runs a female-only obstacle course event, claiming she was injured while leaping headfirst into an inflatable pool. The event, called the Muddy Princess Run, is held at the Harrison County Fairgrounds in South Mississippi. The run is described...
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July 31, 2023
Événements Sportifs Mont-Tremblant and IRONMAN Mutually Agree to Discontinue IRONMAN Mont-Tremblant Triathlon following 2023 Edition
MONT-TREMBLANT, QUÉBEC, CANADA (July 31, 2023) /ENDURANCE SPORTSWIRE/ – Since first joining the IRONMAN® circuit in 2012, Mont-Tremblant and its neighboring communities have become the triathlon community’s preferred destination, attracting top professionals and age-group athletes alike, here to race in Québec’s Laurentians every summer. As of 2024, Événements sportifs Mont-Tremblant and...
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July 31, 2023
Gran Fondo National Series Reveals 2023 Gran Fondo National Championships Commemorative Jersey
(Gettysburg, PA – July 31, 2023) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series today revealed the design for the 2023 USA Cycling Gran Fondo National Championships commemorative jersey. Age group competitors who win their category will receive an official Stars and Stripes National Championships jerseys from USA Cycling,...
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July 31, 2023
UESCA Announces the Launch of Their Podcast, ‘All Things Endurance’
/ENDURANCE SPORTSWIRE/ – United Endurance Sports Coaching Academy (UESCA) has launched its podcast, ‘All Things Endurance.’ Presently, there are five episodes to listen to (or watch on YouTube). The podcast is hosted by UESCA founder, Rick Prince. As the podcast name suggests, guests on the podcast include everyone from sports...
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July 31, 2023
DeFeet Evo Jet™ Sets New Benchmark In Aerodynamics
Hildebran, NC, July 31, 2023 /ENDURANCE SPORTSWIRE/ – DeFeet announces extensive wind tunnel testing results have concluded that the company’s new EVO Jet™ sock demonstrates market leading aerodynamics. “Perhaps the biggest discovery in cycling aerodynamics in recent years has been that socks are in fact the lowest cost way to increase...
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July 30, 2023
Trevor Foley (USA) and Giorgia Priarone (ITA) Top The Competition At 2023 IRONMAN 70.3 Maine Triathlon
AUGUSTA, Maine/ENDURANCE SPORTSWIRE/ - Maine’s State Capital and scenic Kennebec County played host to the 2023 edition of IRONMAN® 70.3® Maine triathlon, North American TriClub Championship – Northeast. The event saw Trevor Foley (USA) put in blistering fast splits across the swim, bike and run to capture the overall victory with a...
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July 30, 2023
In Memory of Magnus White
/ENDURANCE SPORTSWIRE/ - It is with an extremely heavy heart that we share the news that 17-year-old Magnus White has passed away in a training accident. On Sunday, July 30th, we received the news that National Team athlete Magnus White was struck by a car on a bike ride in...
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July 30, 2023
Study: caffeine reduces pain perception and perceived exertion while running
While you know your morning java helps you jump-start your day; you may even know that it’s a legal performance enhancer. But you may not know what the science behind that boost is–and whether it can carry over to race day. A new study published in Nutrients Journal evaluated the...
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July 28, 2023
Netflix to release track and field documentary on world-class sprinters
Netflix is set to launch a new documentary series focused on 100m and 200m sprinters on the Diamond League circuit, featuring some of the world’s most renowned sprinters. According to The Daily Mail, the show will follow the journey of several elite sprinters like world champions Noah Lyles, Fred Kerley and Dina Asher-Smith, providing a behind-the-scenes...
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July 28, 2023
Hot-Selling Hoka Looks to Meet Excess Demand with DTC
High-growth running brand Hoka continued its strong performance in the first quarter for parent company Deckers Brands – so much so that the company boosted its full-year revenue outlook based on Hoka’s results despite every other brand it its portfolio recording first quarter sales declines. For the quarter ended June...
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July 28, 2023
Clif Bar Continues to Improve Profitability Under New Owner
Mondelez International said its recently-acquired Clif Bar business continued to improve profitability in the second quarter with the help of higher prices amid “robust” sales growth and as Clif Bar recently overhauled its management team, including the exit of CEO Sally Grimes. At the close of February, Alexandre Zigliara was...
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July 28, 2023
USA Triathlon Foundation Supports i-tri as First Founding Impact Partner
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – The USA Triathlon Foundation today announced a five-year partnership with nonprofit i-tri, which empowers adolescent girls through the sport of triathlon, as the organization’s first Founding Impact Partner. Through the Founding Impact Partner Program, the USA Triathlon Foundation supports community organizations dedicated to making an impact related...