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August 18, 2020
The Running Event Announces Cancellation of December 2020 Event
AUSTIN, TX—AUGUST 18, 2020 -- Diversified Communications, organizer of The Running Event, announced that due to ongoing health and safety issues caused by the COVID-19 pandemic, it has become necessary to cancel the 2020 edition of The Running Event which was scheduled to take place on December 1 - 3,...
August 17, 2020
Fitbit Premium Reaches 500,000+ Paid Subscribers in First Year
Fitbit announced that Fitbit Premium, its paid membership service that gives guidance to help users move more, manage stress, sleep better and eat well, has reached more than 500,000 paid subscribers in less than a year since launch. Read more on BusinessWire.
August 17, 2020
San Diego Padres Launch 2020 Friar 5k
SAN DIEGO – August 17, 2020 – The San Diego Padres are teaming up with EnMotive, producers of the Allstate Hot Chocolate 15k/5k series, to launch the first ever Friar 5k Virtual Race. All participants will receive a commemorative 2020 Friar 5k Goodie Bag featuring Padres-branded swag and themed 5k...
August 17, 2020
BCAA Beverage Brand NOCCO Launches Caffeine-Free Spin on Popular Caribbean Flavor
LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has introduced their Caribbean caffeine-free flavor for Summer 2020, inspired by the brand’s popular caffeinated Caribbean drink. With the same delicious, pineapple taste as the caffeinated version, the caffeine-free beverage will deliver more...
August 17, 2020
Rock ‘N’ Roll VR16 Sees Over 10,000 Participants From 88 Nations Register to Take Part In 1K, 5K or Remix Challenge
TAMPA, Fla. – More than 10,000 people from 88 nations and 48 states stepped up the virtual start line for the 16th edition of the Rock ‘n’ Roll® Virtual Running™ (VR™) Series. Rock ‘n’ Roll VR16 gave the global running and walking community the opportunity to challenge themselves with two...
August 17, 2020
Bivo Launches Industry First Stainless Steel Bike Bottle
PORTLAND, Ore. -- After 18 months of research and development Bivo is prepared to release its first product, the flagship Bivo One. This stainless steel bike bottle features a gravity flow pour designed in conjunction with an ex-NASA engineer, allowing the water to flow as freely as—and more quickly than—a...
August 17, 2020
Tulsa Williams Route 66 Marathon Moves to Virtual Event
Today, Tulsa’s Williams Route 66 Marathon announced its annual event, scheduled for November 21-22, is moving to a virtual race format for 2020. While the decision was a tough one, organizers felt strongly it was the right one for the city, the volunteers, and the participants. “We talked with our...
August 17, 2020
Lenny Ramsey (NLD) and Łukasz Wójt (DEU) Earn Victories in The HOKA ONE ONE IRONMAN VR19 Pro Challenge
TAMPA, Fla. (Aug. 15, 2020) – Lenny Ramsey of the Netherlands and Łukasz Wójt representing Germany took titles in the professional women’s and men’s races, respectively during the 19th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge. This weekend of racing saw all eight athletes make their IRONMAN...
August 17, 2020
Bikerumor offering Sea Otter PLAY virtual booth design assistance
Bikerumor has partnered with Sea Otter Classic to offer exhibitors their creative, production and copywriting services for brands needing help getting their digital booth design completed. “With the Sea Otter Classic moving to a fully virtual expo in 2020, many brands are scrambling to convert their usual booth setup to...
August 17, 2020
High Five Events Moves Up on 2020 Inc. 5000 List of Fastest-Growing Companies
AUSTIN, Texas, August 17, 2020 -- Inc. magazine revealed that High Five Events is ranked 1853 on its 2020 Inc. 5000 list with an impressive growth rate of 229 percent. That represents a jump of 310 spots from the 2019 rankings. High Five Events debuted on the 2019 Inc. 5000 list...
August 15, 2020
Nike’s controversial Vaporfly shoes make runners faster — so runners sponsored by other brands are blacking them out to wear in secret
Research suggests the Vaporfly soles give runners more energetic efficiency: at least a 4% boost over shoes from competing brands. Some runners sponsored by other brands have worn the shoes, but blacked out the Nike logo and neon colors with marker so it isn't visible. Read more on Business Insider.
August 14, 2020
Riders hit by ‘icy ping pong balls’ as hailstorm descends on cycling’s Critérium du Dauphiné
The second stage of the race ended in chaos as riders were pelted by large hailstones, with riders running for cover, hit hard and some with painful welts on their backs and necks. Read more on CNN Sports.
August 14, 2020
The PEACEHEALTH APPLETREE MARATHON FESTIVAL transitions to a VIRTUAL race with a pre-marked course and so many upgrades that 2020 may be the BEST year ever!
Vancouver WA – Covid-19 is dealing out some pretty rotten apples, but Why Racing Events is using it as an opportunity to make their 2020 PEACEHEALTH APPLETREE Marathon Festival the best year ever. Although the race is transitioning to a virtual option, which means athletes aren’t able to race together,...
August 14, 2020
Sour Fish Events Introduces Gobbles’ Free Range 5K
NEW YORK - Sour Fish Events, organizers of the award-winning fall race known as Gourdy’s Pumpkin Run, has announced their newest virtual event, Gobbles’ Free Range 5K. With a fun and spunky turkey, who serves as the namesake of the Virtual Run, Gobbles’ Free Range 5K is a family friendly...
August 13, 2020
Mask Production: Protection for Runners Developed by Leading Brands
Runners are increasingly looking to add face masks to their run routine to keep themselves, their running partners and even passers-by safe during the pandemic. Brands across the sports spectrum have responded, with innovative and technical products that answer the call for safe, effective and stylish offerings. Read more on...
August 13, 2020
Are Neck Gaiters Really ‘the Worst’ COVID-19 Face Covering?
The easy up, easy down, flexible, outdoor exerciser’s BFF, the neck gaiter face covering, got lots of hate this week, after a Duke University study said that they are “worse than wearing no mask at all.” But is it really that ineffective? A new study took a closer look. Read...
August 13, 2020
Runner breaks European record, disqualified for wearing NEXT% shoes
Sondre Moen of Norway broke the European one hour track record, running over 21K in an hour and clocking 56:53 in the 20,000m en route, another national record. Unfortunately, the new World Athletics shoe rules had already taken effect, and the shoes he wore disqualified him, and his record did...
August 13, 2020
Asics Sales Drop 21.5 Percent In Half
Asics Corp. reported a loss in the six months ended June 30 as sales dropped 21.5%. In North America, sales were down 27.1% but online sales grew 151% in the region. Read more on SGBMedia.
August 13, 2020
Apple reportedly taking on Peloton, Nike with online exercise classes
As the pandemic continues to keep people away from gyms, Apple is developing online exercise classes available through a monthly subscription. The classes would stream on Apple products including iPhones, iPads, and Apple TVs. With the project codenamed "Seymour." Read more on Mashable.
August 13, 2020
iFit Connected Fitness Now Streaming Mindfulness and Self-Compassion Walking Series
(LOGAN, Utah) — iFit, the leader in connected fitness, invites members to explore personal growth with its six-part Mindfulness and Self-Compassion Walking Series. The series teaches practices to help improve sleep, increase body positivity and self-esteem, and cultivate powerful stress-management coping tools while iFit members walk on their treadmills. “Exercise...
August 13, 2020
CamelBak® Introduces The Redesigned Forge
PETALUMA, Calif. (August 13, 2020)– CamelBak®, the global leader in award-winning personal hydration products, is excited to announce the launch of the new Forge®Flow, the redesigned travel mug for convenient one-handed use, for spring 2021. “Forge consistently tops user reviews and product tests and we’re constantly asked by consumers when we...
August 13, 2020
Addaday recruits World Leaders in Sports Medicine, Physical Therapy and Coaching to fuel innovation and validate its technology
SANTA MONICA, Calif., Aug. 13, 2020 – Addaday, a global leader in injury prevention and connected recovery technology, today announced the formation of the Addaday Medical Advisory Board, a diverse team of world-renowned experts, to help the brand fuel its relentless innovation and bring category-leading technology to market that is...
August 13, 2020
ATRA Announces Virtual 25 Year Celebration
Colorado Springs, CO----- The American Trail Running Association (ATRA) will celebrate its 25th anniversary in 2021, and to honor this milestone, a three-tiered virtual event is planned. Runners around the globe can register and participate in a fun, virtual run challenge complete with leaderboards and weekly trail teasers to keep the...
August 13, 2020
Richmond Marathon to provide measured course at Dorey Park, Virginia Capital Trail from Nov. 7-Nov. 22
RICHMOND, VA – The 2020 Richmond Marathon, originally scheduled for Saturday, November 14, won’t be held as a traditional single-day event due to public health guidelines related to the COVID-19 pandemic, Sports Backers, the nonprofit event organizers, announced today. The event will instead offer an official course starting and finishing...
August 13, 2020
Virtual Participants Raise More Than $200,000 to Support People with Parkinson’s
Louisville, Colo. — Like so many people in 2020, we’re missing seeing all of our friends and supporters at summer cycling events like Ride the Rockies as well as at more everyday interactions like yoga classes, running groups, boxing classes, or walking around the block. For people with Parkinson’s and...
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