News Topics

December 15, 2020

Master Spas Brings Together Athlete Panel As Part of Virtual Dealer Meeting

FORT WAYNE, Ind. — DECEMBER 15, 2020 — Top professional athletes and influencers joined Master Spas for its first ever virtual dealer meeting in November. Master Spas, the world’s largest swim spa manufacturer, hosted a panel discussion with professional triathletes Ben Hoffman, Mirinda Carfrae, Tim O’Donnell and Meredith Kessler; professional...

December 15, 2020

World cycling elites endorse Anfi Challenge Mogán Gran Canaria 2021

The most eagerly awaited triathlon of the season will be held on 25th April 2021 Anfi becomes new name partner The race expects over 500 participants The competition will take place under an exhaustive sanitary protocol Elites from the world of cycling promote Anfi CHALLENGE MOGAN-GRAN CANARIA 2021, which will take place...

December 15, 2020

Original foldable antenna by RACE RESULT still the market leader

Five years ago, RACE RESULT first introduced the foldable antenna. This innovation revolutionized the timing industry and quickly became one of the biggest draws of timing companies to switch to RACE RESULT technology. Timing crews could spend less time laying out antenna mats and connecting cables; race directors could close...

December 15, 2020

Beyond Monumental Launches The Road To Lady Victory – A Monumental Challenge

INDIANAPOLIS – (December 15, 2020) – Beyond Monumental has launched a new virtual fitness challenge for 2021. The Road To Lady Victory – A Monumental Challenge, is a 331-mile, 5-month virtual event that encourages participants to run, walk, bike or swim their way through 330 miles of activity before completing...

December 15, 2020

iFit Connected Fitness Launches “Train With a Pro” Series with NFL Star Tiki Barber

(LOGAN, Utah, December 15, 2020)—iFit, the leading interactive, connected fitness technology, has launched its “Train With a Pro” series, bringing world-class athletes into the homes of iFit members. Tiki Barber, former New York Giants running back, kicks off the series in his six-part program, available on all iFit-enabled treadmills and...

December 15, 2020

Ecuadorian Professional Byron Guama takes GFNY Ecuador title for 2nd year running

NEW YORK CITY, December 15, 2020 – GFNY Ecuador closed out the 2020 GFNY Calendar with a successful COVID-Safe race on Sunday December 6. The COVID-Safe route was touted as a tougher challenge - and it did not disappoint. As race day dawned, the weather was hotter than expected, resulting...

December 15, 2020

Pocket Outdoor Media hires former POWDER leadership to bolster snowsports category

Boulder, Colorado, USA — December 15, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced two new leadership additions that will further solidify the company’s place in the snowsports category. On January 4th, Micah Abrams and Sierra Shafer will join the POM team. Micah...

December 14, 2020

Under Armour Sued Over Claims About Rush Workout Fabric

Under Armour Inc.’s claims about performance-enhancing technology in its UA Rush line of workout wear are allegedly fraudulent. The sports-apparel manufacturer says materials in the Rush fabric absorb energy emitted by the body and reflect it back into tissues and muscles, improving endurance and strength. Bloomberg

December 14, 2020

Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition

BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their newest members. PeopleForBikes members are united to improve bicycling across the U.S. and get more...

December 14, 2020

Spinning creator files patent infringement lawsuit accusing Peloton of stealing its technology for their stationary bikes

Peloton Interactive has been hit with a patent infringement lawsuit from a company credited with sparking the world's indoor cycling craze over half a century ago. Daily Mail

December 14, 2020

Runners safely take over the Coast for the 5th Annual Mississippi Gulf Coast Marathon as course records fall.

BILOXI, MS. – The 5th Annual Mississippi Gulf Coast Marathon took over Coastal Mississippi this morning as runners from 47 states, Canada, Columbia, Venezuela, Poland, Bolivia, and Mexico competed. The event was held with COVID Mitigation and Safety Protocols. The marathon (26.2 miles), which started at Hwy 90 & Henderson Point...

December 14, 2020

Running Insight Announces Return of Market Week in 2021

PORTLAND, Maine (December 14, 2020) - Running Insight, the leading industry news source for businesses in the sport of running, announced today the 2021 dates and format for the second Market Week, a free event that connects run specialty retailers with industry experts and leading brands. It will take place...

December 14, 2020

Yuengling Shamrock Marathon Weekend Embraces The Unknown With A Brand New Shamrock Experience

December 14, 2020 – VIRGINIA BEACH, VIRGINIA – The Yuengling Shamrock Marathon Weekend has been welcoming nearly 25,000 runners to Virginia Beach, Virginia since 1973. This year’s event, the 49th running, will look like no other race in the event’s history. As one of the first large running events in...

December 14, 2020

Why genetics is a poor predictor of athletic talent

You've probably heard people say some athletes have "the right genes" for running, but it turns out that's not very accurate. Canadian Running

December 14, 2020

First Look: Apple’s new Fitness+ streaming workouts

Outside tests out a preview build of Fitness+, along with the numerous workout and health functions of the Series 6 Watch, which debuted in September.

December 14, 2020

New Holland Brewing Announces New Vice President of Marketing

(Holland, MI) Dec. 14, 2020 -- New Holland Brewing, the leading craft brewery and distillery based in Holland, MI, is proud to announce Arturo Rojas as Vice President of Marketing. Rojas comes to New Holland Brewing with over 20 years of marketing experience, most recently as Marketing Director, at Amway...

December 14, 2020

Documentary ‘The Infinite Race’ examines hard truths about the people who run Mexico’s most controversial foot race

The Infinite Race highlights the complicated relationship between the sport and an indigenous people who, for better or worse, have had their very identity enveloped in a unique manner by their mere association with running. Forbes

December 14, 2020

Celebrating A New Era in Sports Inventions, A Timely Solution For Golfers

BibBoards INC – a company that has introduced the original race bib fasteners BibBoards to the Sports community, came up with an innovative approach to their product. golfSNAPS - the wearable golf ball markers are convenient and innovative for numerous golf enthusiasts who don`t want to lose their ball marker...

December 14, 2020

Human Potential Running Series Becomes Only Major Race Series in The World to Host Full Calendar of Events in 2020

Arvada, CO – On Saturday December 12th Colorado’s Human Potential Running Series (HPRS) successfully hosted their final event of 2020 in Golden, CO. Even though the participation limit for their Sawmill Trail Runs was reduced from 200 to 75 runners, it marked the completion of hosting their full schedule of...

December 11, 2020

Here’s When Lululemon Will Launch Its First-Ever Shoe Collection

Lululemon Athletica Inc. has confirmed the upcoming debut of its inaugural shoe line as it plans to enter the footwear market in the back half of 2021, and will begin selling in early 2022. Footwear News

December 11, 2020

Mark Allen, Scott Molina, Dave Scott and Scott Tinley to Reunite at Endurance Exchange

COLORADO SPRINGS, Colo.— USA Triathlon today announced that the “Big Four” — the iconic powerhouses who dominated triathlon’s golden era of the 1980s and ‘90s — will reunite for a panel at the 2021 Endurance Exchange, a virtual triathlon industry conference set for Jan. 21-23. Mark Allen, Scott Molina, Dave...

December 11, 2020

Registration open for ATRA’s 25th Anniversary Challenge – winter edition

Colorado Springs, CO ----------- The American Trail Running Association (ATRA) was founded in 1996 in Colorado Springs, a city located along the Front Range of Colorado at the base of Pikes Peak – America’s Mountain. ATRA will celebrate its founding and honor this iconic landmark by offering a distance and...

December 11, 2020

What’s In the Bag? SylvanSport Unpacks Two New Hacky Pack Travel Packs

Brevard, NC – December 11, 2020 –SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is excited to announce two new additions to their line of Hacky Pack packable packs: the Hacky Pack Duffle and the Hacky Pack Hip. The original pack in the Hacky Pack line, the...

December 11, 2020

Professional Triathletes Organisation 2020 Championship At CHALLENGE DAYTONA® To Be Seen On NBCSN & NBC

Daytona Beach, Florida: The PTO 2020 Championship at CHALLENGE DAYTONA® served up a thrilling end to a challenging year for professional triathletes as over 100 of the world's best triathletes, the strongest field ever assembled, battled it out at CHALLENGE DAYTONA® for a share of the $1.15 million prize purse on offer -...

December 11, 2020

First-ever ‘Sports Backers Marathon’ set to take place March 12-14, 2021, at Dorey Park, Virginia Capital Trail

RICHMOND, VA – The first-ever ‘Sports Backers Marathon’ will take place over the weekend of March 12-14, 2021, at Dorey Park and the Virginia Capital Trail, Sports Backers announced this week. The event will feature measured, marked courses for a marathon, half marathon, and 5k, allowing participants to train confidently...