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December 10, 2019
The Ironman Group announces additions to The Global Partnership Leadership Team
TAMPA, Fla. (December 10, 2019) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), is pleased to announce the addition of Matt Wikstrom and Chris Marciani to its Global Partnership leadership team. Wikstrom has been named Vice President of Global Partnerships, Global Business Development, where he will focus...
December 10, 2019
Doping positive at GFNY Cozumel
NEW YORK CITY, December 10, 2019 - Rudy Rincon (Mexico) tested positive for GW1516 during out-of-competition controls (OCC) conducted in concurrence with the 2019 GFNY Cozumel, which was held on November 10. Rincon has been disqualified from GFNY Cozumel and receives a lifetime ban from all GFNY events (Rule 9.2). Rincon...
December 10, 2019
Shirt and Medal Revealed for the 2020 OneAmerica 500 Festival Mini-Marathon
INDIANAPOLIS (December 10, 2019) The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, today revealed the designs of the participant shirt and finisher medal for the 2020 OneAmerica 500 Festival Mini-Marathon. Featuring a combination of iconic symbols intertwined...
December 10, 2019
Events.com Partners with Festive Races to Kick Off the Holiday Season
LA JOLLA, CA (December 10, 2019) — Events.com, a mobile-first event management and registration platform, today announced some jolly news to ring in the holidays, with the debut of its partnerships with winter races in various cities across the U.S. Last year, over two-thirds of Americans made exercise a part...
December 9, 2019
NOCCO Signs Multiple Leading Athletes as Brand Ambassadors
LOS ANGELES (December 9, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – signed multiple leading athlete brand ambassadors to promote its premium products in the fitness community. Accomplished athletes, such as three-times CrossFit® Games Champion Tia-Clair Toomey and rising CrossFit star Haley...
December 9, 2019
The 2019 Outsiders of the Year
The list compiled from Outside Magazine honors the athletes, activists, makers, movers, hustlers, and rule breakers who shaped our world this year. Check out who made the list.
December 9, 2019
Russia banned from Olympics, world champs for 4 years; athletes could compete as neutrals
Russia is banned from the next two Olympics and other major sports events for four years, though its athletes could still compete without representing the country if cleared by anti-doping authorities. Russia’s hosting of world championships in Olympic sports also face being stripped after the World Anti-Doping Agency executive committee approved...
December 6, 2019
SLO Marathon & Half Event Seeks New Home After Nearly a Decade in San Luis Obispo
SAN LUIS OBISPO, California – (December 6, 2019) – The 9th annual SLO Marathon & Half event is searching for a new home. The SLO Marathon, the largest running and fitness festival in the County, has been hosted in San Luis Obispo City since 2011. The weekend-long fitness festival includes...
December 6, 2019
Northern California’s Prestigous Endurance Race Returns to Cool, California
Cool, California– Click here to register today for the 31st Annual Way Too Cool 50K. Registration closes on December 10, 2019 at 11:59 p.m. On Saturday, March 7, 2020, more than 800 ultra runners will travel from around the globe to race in the 31st Annual The Way Too Cool 50K Endurance...
December 6, 2019
3 national pro road champions raced head to head at GFNY Ecuador
NEW YORK CITY, December 6, 2019 – The final event of the 2019 GFNY Global Cycling Marathon Series ended with a competitive line up at the inaugural GFNY Ecuador last Sunday December 1st. GFNY Ecuador gathered one of the most competitive pelotons of the 2019 season for their inaugural event....
December 5, 2019
Life Time buys Crusher in the Tushar a year after acquiring Dirty Kanza
Life Time has acquired the Crusher in the Tushar, adding another marquee gravel race to its growing portfolio of off-road endurance cycling races. The news was announced by Crusher in the Tushar founder Burke Swindlehurst in a letter to riders. Swindlehurst said he will remain in a management role with the race. Read more...
December 5, 2019
SBT GRVL, Presented by Canyon Bicycles, Sells Out Second-Year Event in 25 Minutes
STEAMBOAT SPRINGS, Colo. (Dec. 5, 2019) – SBT GRVL, a Colorado gravel bike event and celebration in the picturesque ranching town of Steamboat Springs, opened registration on Dec. 3 for year two and sold out in under 25 minutes. In total, over 700 women will ride SBT GRVL in 2020,...
December 5, 2019
Tokyo struggles to find 14,000 hotel rooms in time For 2020 Olympics
The latest news from the Tokyo is that organizers are panicking over the lack of hotel space for visitors, when planners discovered that they'll be short at least 14,000 suites for the big event. The discrepancy might be small potatoes compared to the 10 million expected to hit the city in time...
December 2, 2019
Thousands of Runners and Walkers Braved the Thanksgiving Day Rain at the 7th Annual Turkey Trot Los Angeles, Presented by UAE-USA United, Raising Nearly $50,000 for The Midnight Mission
(LOS ANGELES; December 2, 2019) - Two thousand brave runners and walkers battled the Thanksgiving Day rainstorm at the 7th annual Turkey Trot Los Angeles, presented by UAE-USA United on November 28, 2019. The popular turkey day charity run raised close to $50,000 for those in need for The Midnight...
November 28, 2018
Altra Showcases Fall 2019 Line at The Running Event Featuring New Outdoor Adventure, Road and Trail Shoes
(Logan, UT — November 27, 2018) Altra’s Fall 2019 collection, featuring a new outdoor adventure line with road and trail updates, will be showcased at The Running Event in Austin, Texas on November 28-30 at booth #1831. OUTDOOR ADVENTURE The Altra Wahweap, named for a geological formation in the Grand...
November 13, 2018
Altra Elite Zach Bitter Sets World Record for Fastest 100 Miles on Trail
(Logan, UT — November 13, 2018) Altra’s Elite athlete Zach Bitter ran a 12:08:36—with an insanely fast 7:17 average pace—to set a new 100-mile trail world record at the Tunnel Hill 100 Mile. Bitter’s time was 36 minutes faster than the American 100-mile trail record set by fellow Altra Elite...
September 18, 2018
KINeSYS Named as an Editors’ Choice by Runner’s World
KINeSYS Performance Sunscreen is thrilled to have been named as an Editors’ Choice by Runner’s World in their recent article on the Best Sweat-Resistant Sunscreens for Runners. Lisa Heggie, company CEO commented, “Having our SPF 50 Fragrance Free Spray Sunscreen recognized by Runner’s World Editors is tremendous. The Editorial...
August 24, 2018
Picky Bars Get an Update with Improved Recipes, New Packaging
BEND, Oregon. (Aug 24, 2018) – Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—has updated their beloved real food energy bars on the inside and the outside. “Our bars got a new look in 2014 when we implemented the customer-driven #lifepoints...
August 14, 2018
KINeSYS extends Spray Sunscreen Range with New Vanilla-Green Tea Product
KINeSYS Performance Sunscreen, North America’s leader in active suncare, continues to grow its product range and deliver pioneering products with its launch of a new SPF 30 Vanilla-Green Tea scented sunscreen, to meet the need of customers looking for a fragrance alternative. Lisa Heggie, company CEO commented, “When developing our new...
August 2, 2018
Mascot Sports Innovates Expo Experience for Athletes with Exclusive Partnership with The RunnerBox
Mascot Sports, a leader in sports and experiential marketing, is innovating the expo experience for race participants through an exclusive partnership with The RunnerBox, the first subscription box for endurance athletes. The partnership will launch at the Mascot-owned Oaktown Half and will transform the pre-event packet pick up ritual for...
May 1, 2018
Picky Bars Adventure Grants Have a Mysterious New Look
BEND, Oregon. (May 1st, 2018) – Picky Bars—the Oregon-based real food company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—opened the application window for their third iteration of Lifepoints Adventure Grants. Rather than offering a cash stipend to help pay for trips the applicants’ planned like previous...
March 9, 2018
Picky Bars Third Adaption of Feed the Dream Opens
BEND, Oregon. (March 9th, 2018) Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—has launched for the third year its Feed the Dream Sponsorship program to help support up-and-coming athletes. This year’s program will offer free food, mentorship, supplemental training tools, as...
March 1, 2018
Women For Tri’s 2018 Ambassador Team Expands Global Reach
TAMPA, Fla. (March 1, 2018) – Women For Tri®, a program of The IRONMAN Foundation®, today announced its 2018 Women For Tri Ambassador Team. The team comprises 27 Regional Ambassadors and three Brand Ambassadors who span seven countries across the globe. These female athletes will represent Women For Tri to...
February 1, 2018
Picky Bars Launches New Performance Oatmeal
BEND, Oregon. (Feb 1, 2018) – Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—are introducing a new product to bring an end the days of bland, nutritionally lacking, and complicated oatmeal, bringing an easy athlete-focused breakfast to the table. Picky Oats...
October 20, 2017
Altra’s Mike McKnight Wins the 2017 Triple Crown of 200-Milers #200isthenew100
Logan, UT - Altra’s Mike McKnight recently won the incredible endurance feat of the Triple Crown of 200s, running three 200+ mile races just weeks apart: Bigfoot 200, Tahoe 200 and Moab 200. McKnight placed first overall with a combined time of 204 hours, 4 minutes and 18 seconds for...
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