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September 24, 2020
XTERRA Olympic Canyon VR powered by Gatorade Endurance, Sept 24-28
HONOLULU, HI (Sept. 24, 2020) - The XTERRA Olympic Canyon VR Duathlon powered by Gatorade Endurance, to be held over five days from September 24-28, 2020, is the fourth of eight virtual races designed to engage the endurance community as they train to stay sane, healthy, and positive. Inspired by...
September 23, 2020
Strava Metro now free for urban planners and advocates
Strava has announced that its Strava Metro data, which compiles anonymous ride data from Strava users for transportation planners, is now free of charge for urban planners, city governments and safe infrastructure advocates. Read more on Bicycle Retailer.
September 23, 2020
French lead chorus of doubt in wake of Tour de France
Following a stunning comeback from Tadej Pogačar to win the yellow jersey in Saturday’s time trial and the domination of Jumbo-Visma throughout much of the race, some within the French cycling establishment are publicly questioning the veracity of the results. Read more on VeloNews.
September 23, 2020
Reebok Has a Plant-Based Performance Running Sneaker Coming Soon — With Some Veggies on the Side
Reebok is set to deliver a USDA-certified, plant-based sneaker in the performance-focused run category. The athletic brand announced that it will launch the Forever Floatride Grow next month, an athletic shoe crafted with breathable eucalyptus tree uppers, midsoles made from sustainably-grown castor beans, odor-fighting Bloom algae foam sock liners and...
September 23, 2020
Tough Mudder and Marvel Team Up to Create an Unprecedented Digital Fitness Experience
Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Edition: a 21-day digital fitness adventure engaging a connected community around pushing their boundaries physically and mentally, and ultimately “Find Their Power.” Kicking off in October as part of the...
September 23, 2020
Rock ‘n’ Road Trip Heads South to the Lone Star State for Rock ‘n’ Roll VR Dallas, Offering Participants a Texas Two-Step of Virtual Racing with 10K, 5K, and Remix Challenge Options
TAMPA, Fla. / DALLAS, Texas (September 23, 2020) – After last weekend’s Rock ‘n’ Roll VR Philadelphia saw nearly 12,000 participants enjoy the virtual streets of Philadelphia, Pennsylvania, the Rock ‘n’ Road Trip tour bus heads south to the Lone Star State and the Big D – Dallas, Texas, home...
September 23, 2020
Third Annual USABA National Blind Sports Day Expands To Week of Virtual Activities in 2020
(Sept. 23, 2020) -- Join the United States Association of Blind Athletes for National Blind Sports Week (Sept. 28-Oct. 3), a six-day virtual experience focused on participation and awareness of sports and opportunities available to athletes who are blind and visually impaired. The week culminates with the 3rd annual National...
September 23, 2020
WATERMONSTER™ Announces Touch-Free and Socially-Distanced Water Provision Solution for Large Events
[KERRVILLE, TEXAS, September 2020] – WaterMonster™, presented by Event Hydration Solutions, LLC (EHS) today announced immediate availability of their comprehensive touch-free and social distance enabled hydration system for large events, including all types of race events. Expanding on our proven flagship WaterMonster tanks, our new line of accessories includes two...
September 23, 2020
Newberry College in South Carolina Adds Women’s Triathlon as Varsity Sport
COLORADO SPRINGS, Colo.— USA Triathlon, along with Newberry College Director of Athletics Ralph Patterson, today announced that Newberry College in Newberry, South Carolina, will add women’s triathlon to its varsity sport offerings. The school is the 14th at the NCAA Division II level, and the only school in South Carolina,...
September 23, 2020
CAF and Strava Team Up for a Two-Week Cycling Challenge to Help Athletes with Physical Disabilities Gain Access to Sports
SAN DIEGO, CA – (September 23, 2020) – Starting on October 4, cyclists across the United States will have the opportunity to join the Ride for Challenged Athletes Foundation Strava Challenge, a two-week, 100-mile challenge, for a chance to win incredible prizes and support athletes with physical disabilities. From October...
September 23, 2020
The Pikes Peak APEX Attracts Top Professional Cyclists to Colorado Springs for Inaugural 4-Day Mountain Bike Challenge
Colorado Springs, Colorado — The Pikes Peak APEX presented by RockShox is attracting a strong professional field of racers for the 4-day mountain bike challenge on the slopes of Pikes Peak. The first-year event has attracted professional cyclists from several different disciplines which will create a unique battle between cyclocross,...
September 23, 2020
Bliz Eyewear to Partner with Athletes of Elite Runner Management
MADISON (WI)- Bliz Eyewear, Scandinavia’s #1 eyewear brand, announced today that it will be the exclusive eyeglass provider to the professional athletes of Elite Runner Management (ERM), a Michigan based sports agency headed by Chris Mengel. The announcement was made by Andy Gerlach, director of Bliz America. “Bliz is extremely...
September 23, 2020
2021 Rookie Triathlon Opens Registration
AUSTIN, Texas, September 23, 2020 -- High Five Events, one of the largest privately owned event production companies in the United States, opens registration for the 17th annual Rookie Triathlon this Sunday, September 27th. The 2021 Rookie Triathlon will take place on Sunday, May 2nd, at Walter E. Long Metropolitan...
September 23, 2020
Race Directors Nationwide Come Together to Launch Virtual Mind Body Tri
September 23, 2020 - Six industry leaders in the endurance sports industry have united to form the Mind Body Tri, a first-of-its-kind virtual event designed to exercise the body, calm the mind and kick off the day on October 24, 2020 with thousands of people worldwide. Unlike a traditional triathlon,...
September 22, 2020
Nike Blows Past Analysts’ Estimates, Sending Stock Up High Single Digits
Shares for Nike Inc. are up in the high single digits at market close on Tuesday after the sportswear giant posted better-than-expected earnings and sales. For the three months ended Aug. 31, Nike’s posted diluted earnings per share of 95 cents — up 10% from the prior year and trouncing...
September 22, 2020
Tour de France draws 40m domestic TV viewers
The 2020 Tour de France proved a domestic TV ratings hit for France Télévisions (FTV) as more than 40 million viewers tuned into the public service broadcaster’s coverage of the three-week cycling grand tour. FTV reportedly saw its total viewership increase by seven million - more than 21% - on...
September 22, 2020
Amazon taps Echelon for the Prime Bike, a $500 Peloton knock-off.
Amazon teamed up with Echelon to build and sell the Prime Bike. The $500 exercise bike is a virtual clone of the $1,900 Peloton bike minus the screen — even the color scheme and design are the same. The bike is available now from Amazon (and Walmart, with slightly different...
September 22, 2020
LeMond relaunches with two upscale, carbon fiber city e-bikes; road and gravel to come
The first two models feature carbon frames and upscale parts for the category: Shimano GRX 1x11 drivetrains, Deore XT hydraulic disk brakes and with Di2 shifting as an option. They also have carbon seatposts, integrated handlebars and stems with built-in lighting systems, Spurcycle bells and ebikemotion X35 rear hub motors...
September 22, 2020
The Voice wins 5 Folio: awards
The Voice, SNEWS’ premier bi-annual trade magazine, had five big wins this year at the coveted Folio: Awards. Folio:’s Eddie Awards are the largest and longest-standing recognition program in the magazine industry. Thousands of entries are received each year. In 2019, The Voice won Best B2B Magazine Launch. "The Eddie & Ozzie...
September 22, 2020
Boxed Water Is Better® Welcomes Industry Veteran Charles Murray as Director of Operations
Holland, Mich. – Boxed Water Is Better® – already the most sustainable water brand in the category – has welcomed Charles Murray as the Director of Operations to lead the brand’s R&D, production, and distribution. Murray’s background in beverage operations, automation and quality management, will position the brand to handle surging...
September 22, 2020
Chicago Bike Industry Leaders Team Up With The Newberry Library to Benefit Blackstone Bicycle Works
CHICAGO, IL (Sept. 22, 2020) — PeopleForBikes Ride Spot, the Newberry Library and the CRR1919 Commemoration Project invite Chicagoland residents to participate in the Chicago Race Riot of 1919 Route, a historical biking tour to remember a monumental moment in Chicago history and raise money for Blackstone Bicycle Works. Thanks...
September 22, 2020
Tadej Pogačar and UAE Team Emirates Wins 2020 Tour de France with Stages Cycling
(Boulder, CO - September 22, 2020) StagesⓇ Cycling congratulates Tadej Pogačar on his historic Tour de France win. In his first Tour, the 21-year-old Slovenian won three stages and clinched the White Jersey for best young rider, the Polka Dot Jersey for best climber, and the Malliot Jaune for overall victory,...
September 22, 2020
A Bright Future for Knog and Darby Communications
September 22, 2020 – Melbourne, Australia – Knog, the award-winning manufacturer of unconventional bike accessories and outdoor lighting products, is proud to announce its partnership with PR and Digital Marketing agency Darby Communications. Connected by a strong mutual relationship with Vancouver-based Eartheasy Distribution, Darby Communications will assist Knog with bolstering...
September 22, 2020
MYLAPS launches world’s smallest timing decoder
In many countries sports events are picking up again, and with that MYLAPS keeps on innovating to offer the ultimate experience to events, timers and athletes. The sports timing company launches the world’s smallest decoder: the ProChip Smart Decoder, a light-weight decoder with the proven MYLAPS accuracy of 0,003 seconds....
September 22, 2020
USA Triathlon Renews Partnership with Rudy Project North America Through 2024
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has renewed its partnership with Rudy Project North America through 2024. Rudy Project is the premier supplier of sunglasses, helmets and prescription eyewear in North America for the multisport community. As USA Triathlon’s Exclusive Eyewear and Helmet Partner for adult and youth...
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