News Topics

January 11, 2022

Industry Shocker – Shimano’s Wayne Stetina Moves To SRAM!

After 37 years, Wayne Stetina is leaving Shimano and taking a job with SRAM in Chicago as a “Senior Field Guide.” Wayne sees an opportunity to concentrate on making better parts for road and gravel riders to use, as well as visiting shops and working with SRAM’s sponsored teams. Road...

January 11, 2022

Suunto Sold To New Owners (Again)

Suunto announced yesterday that they’ve been sold away from the Amer Sports group, to Liesheng, a Chinese tech-focused brand that also owns/makes the Haylou brand (audio devices). However, I say ‘again’, because Suunto has long been part of the Amer Group (which includes brands like Salomon, ENVE, Atomic, Wilson and...

January 11, 2022

Nike, Lululemon, Macy’s and More Stores Cut Hours Amid Omicron Surge

A massive surge of COVID-19 cases is dealing retailers a new blow in terms of staffing shortages. Lululemon, Nike, Starbucks and Macy’s have all implemented new shortened hours in some locations in the last few weeks, as retailers struggle to keep stores staffed during the pandemic. Foot Wear News

January 11, 2022

Showcased

NordicTrack from iFIT Unveils Voice-controlled Adjustable Dumbbells — The First to Offer “Works with Alexa”

(Logan, UT) - January 11, 2022 /ENDURANCE SPORTSWIRE/ - Today, NordicTrack from iFIT, a leader in connected fitness innovation, unveiled its latest, patent-pending product: the NordicTrack iSelect™ Adjustable Dumbbells—the first voice-controlled dumbbells to work with Alexa. While traditional adjustable dumbbells offer the benefit of multiple weights, they come at the...

January 11, 2022

Interbike mulls return and CABDA cancels February event on Covid worry

The Interbike trade show owners have sent an email out to select industry inboxes seeking opinion on whether the show should return to the calendar. A return to the mid-to-late September timing appears to be the initial framework, though respondents are able to give negative feedback. This is followed by...

January 11, 2022

Is Rivian going to make their own bikes and e-bikes?

Rivian is positioning themselves to be not only a leader in the electric vehicle space, but also an aspirational brand for the outdoor set. From built-in storage to facilitate camping and overland expeditions, to the possibility of integrated bike racks, Rivian could be a big name in the near future....

January 11, 2022

Olympic Medalists Headline 2022 Boston Marathon Women’s Field

Peres Jepchirchir of Kenya, the 2021 Olympic gold medalist in the marathon, and her countrywoman Joyciline Jepkosgei, who ran the fastest marathon of 2021, 2:17:43, when she won the London Marathon, headline the Boston Marathon elite women’s field for 2022. American Molly Seidel, who won Olympic bronze last summer, will...

January 11, 2022

Iconix Brand Group Names For Soccer Ventures as Agency of Record for Umbro North America

New York and Los Angeles, Jan 11, 2022 /ENDURANCE SPORTSWIRE/ - Iconix Brand Group, Inc., which owns, licenses, and markets a portfolio of consumer brands including Umbro, has just entered in a strategic partnership with For Soccer Ventures (FSV) - the largest independent soccer media and experiences company in the United...

January 11, 2022

Planet Fitness bulks up with $800M franchise acquisition

Planet Fitness will acquire its largest franchisee, Sunshine Fitness, in an $800 million deal that will beef up the company’s presence in the Southeast. The Hampton, NH-based company said the acquisition is coming on the heels of strong growth in 2021, in which it added 1.7 million new customers for...

January 11, 2022

PeopleForBikes Invites Industry Leaders to California for Bicycle Leadership Conference

BOULDER, COLO. (Jan. 11, 2022) /ENDURANCE SPORTSWIRE/ - PeopleForBikes’ Bicycle Leadership Conference returns with an in-person gathering in March, providing industry leaders a forum for deep-dive conversations around the global supply chain, welcoming new riders, the future of hybrid work, micromobility and tech and brands leading the way on sustainability...

January 11, 2022

Peloton Steps Deeper Into Footwear

Peloton is expanding its footprint — literally. The fitness company known for its at-home treadmills and bikes unveiled its second pair of cycling shoes today. The Altos, which retail for $145, are designed specifically for the Peloton Bike and Bike+, adding to Peloton’s growing list of products. Front Office Sports

January 11, 2022

Introducing CorporateFitness.app for corporate fitness and wellness challenges

Jan 11, 2021 /ENDURANCE SPORTSWIRE/ - We are excited to announce the release of CorporateFitness.app . This brand-new platform comes with native iOS and Android apps to deliver the most comprehensive corporate fitness/wellness platform available on the market today. Our app contains an automatic step tracker plus a GPS activity tracker...

January 11, 2022

Delfina Athletics and Betty Designs Partner to Expand Their Custom Triathlon and Cycling Program

Austin, Texas – Jan. 11, 2022 /ENDURANCE SPORTSWIRE/ - Delfina Athletics has partnered with endurance apparel company Betty Designs to expand its custom offerings and become the new, one-stop-shop for triathlon teams and organizations across the U.S. and beyond. The Austin-based company was founded in 2020 with the mission to...

January 11, 2022

rabbit To Support the Born to Adapt 3 Hour Challenge for Adaptive Athletes

January 11th, 2022, Santa Barbara, California /ENDURANCE SPORTSWIRE/ - On Saturday, April 16th, the Born to Adapt 3 Hour Challenge will begin. When the gun goes off at 10:00 am, the history of running will begin a new chapter. The challenge, which has participants run a five-kilometer loop as many...

January 11, 2022

Wegmans Joins Credit Union Cherry Blossom Ten Mile Run as Presenting Sponsor of the Health and Fitness Expo

January 11, 2022, Washington, DC/ENDURANCE SPORTSWIRE/ - Wegmans Food Markets is celebrating the opening of its first District of Columbia location by becoming the presenting sponsor of the Credit Union Cherry Blossom Health and Fitness Expo held in conjunction with one of Washington, DC’s longest running traditions, the 49th running of...

January 11, 2022

CTS Announced as Official Coaching & Sports Science Partner of LUX Cycling Team

(January 11, 2022 – Colorado Springs, CO) /ENDURANCE SPORTSWIRE/ - The LUX Cycling Team today announced that CTS, the leader in endurance coaching, has signed on as the Official Coaching & Sports Science Partner for the team. LUX Cycling is an elite under-19 development team aimed to educate and empower...

January 11, 2022

Jackpot Ultra Running Festival Announces Live Streaming of USA Track and Field 100-Mile Road National Championship

HENDERSON, NEVADA – January 11, 2022 /ENDURANCE SPORTSWIRE/ - Beyond Limits Running, owner and producer of the Jackpot Ultra Running Festival, Southern Nevada’s premier ultra-running endurance event, is pleased to announce Steep Life Media, a subsidiary of Aravaipa Running, will provide live streaming coverage and commentary of the USA Track...

January 10, 2022

USA Cycling Names 38 Athletes to Compete at 2022 Cyclocross World Championships on Home Soil

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling announced the 38 athletes representing the United States at the 2022 UCI Walmart Cyclocross World Championships taking place in Fayetteville, Ark., January 28-30, 2022. This delegation is the largest ever sent by the U.S. to the Cyclocross World Championships. “Having a World...

January 10, 2022

Lululemon Hit Hard By Omicron

Lululemon released preliminary earnings for its fiscal fourth quarter ending Jan. 31 and expects net revenue to be on the lower end of its previous guidance – between $2.125 billion and $2.165 billion. The low estimate is attributed to “several consequences of the Omicron variant, including increased capacity constraints, more...

January 10, 2022

Garmin releases 2021 Garmin Connect Fitness report, with gravel cycling rising nearly 50%

Garmin International has today released its 2021 Global Garmin Connect Fitness Report, offering insights into the activities of millions of Garmin smartwatch users around the world. Garmin customers logged more activities in the Garmin Connect fitness community app than ever before, the report found, with double-digit increases in almost every...

January 10, 2022

Showcased

Swedish Dream Team Joins the World’s Toughest Endurance Race

Stockholm January 10th 2022 /ENDURANCE SPORTSWIRE/ - The first Swedish team has now secured a place among the best in the world and One Water Race, the world's toughest endurance race, 23-25 August 2022. Team No 2, Sweden, placed third in the 2021 Adventure Racing World Championship, are professionally established within...

January 10, 2022

IRONMAN Adds to Its 2022 Event Calendar with Races in Greece and Norway

TAMPA / LONDON / VOULIAGMENI / SANDNES (January 10, 2022) /ENDURANCE SPORTSWIRE/ - IRONMAN announced today that it will add two brand-new events to its 2022 race calendar with the IRONMAN® 70.3® Vouliagmeni, Greece triathlon and IRONMAN® 70.3® Sandnes triathlon in Norway. “When developing our IRONMAN 70.3 race calendar, offering athletes...

January 10, 2022

Destination Sport Experiences announce partnership with 2022 BMW Berlin Marathon

/ENDURANCE SPORTSWIRE/ - This new partnership offers runners guaranteed entry into the sell-out Marathon Major as part of a travel package including hotel stay and team activities. Berlin Marathon is one of the most popular in the world and as one of six Abbott World Marathon Majors, entry is usually allocated...

January 10, 2022

Runners from around the world celebrating Louisiana culture with weekend-long festival

BATON ROUGE, La. /ENDURANCE SPORTSWIRE/ - Thousands of runners from over 44 states and as far away as Denmark will celebrate more than a decade’s worth of passion for running and Louisiana culture at this weekend’s Louisiana Marathon. Now in its 11th year, the Louisiana Marathon aims to encourage the...

January 10, 2022

Sea, Air & Space Challenge Announced for 2022 U.S. Military Races

ELIZABETH CITY, NC | WRIGHT-PATTERSON AFB, OH (January 10, 2022) /ENDURANCE SPORTSWIRE/ - In honor and celebration of the collaborative efforts of the branches of the U.S. Armed Forces, the 2022 Coast Guard Marathon, Air Force Marathon and Space Force T-Minus 10-Miler have launched a first-of-its-kind, cross-race challenge for their...