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February 18, 2021
Latest Fitness Tech EnvisionBody Connected Fitness Reveal Washington Post
TAMPA BAY, Fla., Feb. 18, 2021 / Salina Ray, owner of EnvisionBody was interviewed by The Washington Post regarding edgy AR/AI technology and fitness. Dalvin Brown, innovations reporter for the Washington Post, wrote, Imagine burning calories on the latest, trendy stationary bike to tackle your New Year’s fitness resolutions. Your...
February 18, 2021
Professional Triathletes Organisation announces appointment of Christophe Balestra as Chief Technology Officer
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it has appointed Christophe Balestra as its Chief Technology Officer to lead the PTO’s technical operations. Balestra’s focus will be the integration of the latest innovations in sports broadcast technologies to PTO broadcast platforms. Balestra spent 10 years as Co-President of...
February 18, 2021
VF Corporation appoints Jan Van Mossevelde as Global Brand President, icebreaker®
DENVER –February 18, 2021– VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, today announced the appointment of Jan Van Mossevelde to the position of Global Brand President, icebreaker®. Van Mossevelde will be based in the brand’s home market of Auckland, New Zealand. He will...
February 18, 2021
BCAA Beverage Brand NOCCO Adds New Summer Edition Flavor, Limón Del Sol
LOS ANGELES, CA (18th February, 2021) – NOCCO, the popular no carbs company introduces its seventh flavor, Limón Del Sol to the market. The tradition of NOCCO’s Summer limited-edition line continues with this tangy new flavor set to hit GNC in February. “As we kick off the new year, we are more...
February 18, 2021
Dedicated team Challenge Wanaka: ‘Everybody sat around the television and was like yay’
While months of hard work have gone into making CHALLENGE WANAKA possible, the past few days have been tense. A small COVID-19 outbreak in Auckland, about 1500 kilometers away, forced the New-Zealand government to lock down part of the country. CHALLENGE WANAKA's team remained positive, worked very hard and the relief was huge...
February 18, 2021
A Virtual Race Day with Japanese pro riders in Kiso, Japan – Mount “Ontake” to host virtual road and hill-climb races
Kiso, Nagano, Japan / February, 2021 - This virtual cycling race event to be held on February 21st, Sunday, at the peak of the Japanese winter, is set in the sacred mountain, Mt. Ontake, in the prefectures of Nagano and Gifu, at an altitude of 3,067m, next to Mt. Fuji.These Kiso...
February 18, 2021
Hyperice Announced as Official Recovery Partner of Colnago Gran Fondo National Series
(Gettysburg, PA – February 18, 2021) The Colnago Gran Fondo National Series today announced a strategic partnership with Hyperice, the leader in recovery and performance technology and innovators of percussion, vibration, and thermal technology. Through education and access to Hyperice products, the partnership will enhance athlete performance and experience at...
February 18, 2021
Race Day Events is Heading East with Acquisition
Race Day Events based in Fitchburg, WI is happy to announce the acquisition of a portfolio of events and timing operations from Endurance Evolution. According to Ryan Griessmeyer, President of Race Day Events, “We have known Joel for a while, when he approached us about joining forces, we were very...
February 18, 2021
2021 Crown City Classic Launches 12k Race Registration
CORONADO, CA – February 18, 2021 – Registration for San Diego’s most celebrated 4th of July running tradition - the 48th annual Crown City Classic - opened this week. The patriotic road race returns to the scenic streets of Coronado, California on Saturday, July 3rd featuring a stars and stripes...
February 18, 2021
Master Spas Welcomes ‘Iron Cowboy’ James Lawrence to Ambassador Team
FORT WAYNE, Ind. — Date here — Master Spas, the world's largest swim spa manufacturer, is excited to announce a partnership with “Iron Cowboy” James Lawrence. "We are very excited to have James Lawrence join Team Master Spas," says Kevin Richards, Vice President of Sales and Marketing. "At Master Spas, we...
February 17, 2021
January retail sales show strong increase
Retail sales grew sharply in January as government stimulus checks provided a boost and momentum from 2020’s record holiday season carried over into the new year, according to the National Retail Federation. Shop Eat Surf
February 17, 2021
Professor launches anti-racism cycling website.
Dr. Marlon Moncrieffe has launched a cycling site dedicated to anti-racist discussion. VeloNews
February 17, 2021
Do You Even Zwift? The Indoor Cycling Platform Is Having A Moment
Riding in a virtual environment with friends from all over the world on a real bike attached to a trainer on any computing platform is “to Zwift.” Forbes
February 17, 2021
This year is very different for the hundreds of marathons taking place. Here is a look at how two major marathons are handling the registrations in very different ways. Running with Miles
This year is very different for the hundreds of marathons taking place. Here is a look at how two major marathons are handling the registrations in very different ways. Running with Miles
February 17, 2021
Wellness firm Therabody attracts celebrity investors Marcus Rashford, Jay-Z and Daniel Craig.
Tech wellness firm Therabody has raised funding from over 100 celebrities, a star-studded line up of investors hailing from sport, business, culture and entertainment. Therabody, which makes massage therapy guns, will use the raised capital to fund research and development for new products and services. Verdict
February 17, 2021
Garmin Earnings, Revenue Beat in Q4
Garmin announced earnings per share of $1.73 on revenue of $1.35B. Shares are up 10% from the beginning of the year, still down 0.67% from its 52 week high of $133.38 set on February 16. Investing.com
February 17, 2021
CamelBak® Partners with Melanin Base Camp® and Diversify Outdoors®
PETALUMA, Calif. (February 17, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with two organizations of record in the diversity, equity and inclusion (DEI) space, Melanin Base Camp® and Diversify Outdoors®, in order to continue supporting conversation, education and action around these critical social...
February 17, 2021
For Fun: Peloton gets an ‘SNL’ ad with instructors who mercilessly neg you
Saturday Night Live knows that Peloton's inspirational instructors aren't for everyone. That's the inspiration for Pelotaunt. Mashable
February 17, 2021
Do you even Zwift? The indoor cycling platform is having a moment.
The COVID pandemic gave the company a massive tailwind as consumers sought home-based fitness alternatives. This let to a monster $450 million funding round in September 2020, in which both Amazon and Specialized Bicycles participated. Forbes
February 17, 2021
Onewheel Announces First “Flow State” Brand Ambassadors
SANTA CRUZ, CA., Feb. 17, 2021 – Future Motion, maker of the popular Onewheel electric boards, today launched the Flow State ambassador program and content series. While other brands in the space focus on transportation, Onewheel has doubled-down on cultivating a leading lifestyle brand by partnering with luminaries of sport,...
February 17, 2021
Leon’s Triathlon to Host Inaugural USA Triathlon Military and First Responders National Championships on June 6
COLORADO SPRINGS, Colo.— USA Triathlon today announced it will host its first-ever USA Triathlon Military and First Responders National Championships this June to honor the service and sacrifice of military as well as police, fire and EMS personnel in the multisport community. The inaugural event will be held Sunday, June...
February 17, 2021
Better Bike Share Partnership Announces Five Living Lab Cities Focused on Equity
BOULDER, COLO. (Feb. 17, 2021) —The Better Bike Share Partnership (BBSP), a collaboration funded by The JPB Foundation to build equitable and replicable shared micromobility systems, is pleased to announce the selection of its Living Lab grantees. BBSP will provide five organizations with funding, support and additional resources as they...
February 17, 2021
‘I FEEL SLOVENIA’ Virtual Tour of Slovenia is Coming with Primož Roglič on the start line!
Ljubljana, Slovenia / February 17, 2021 - Cycling has been a sport for some time now, where you can be active during all 12 months of the year. One of the main reasons behind cycling being an all-season and year-round sport is its fast growing industry of cycling trainers, which allows...
February 17, 2021
USA Cycling’s Olympic Development Academy to Begin in May 2021
COLORADO SPRINGS, Colo. – In keeping with our commitment to champion the participation and performance of the next generation of athletes, USA Cycling has finalized the timeline for the first year of the Olympic Development Academy. This timeline was restructured following our announcement that the ODA would be run as...
February 17, 2021
Challenged Athletes Foundation Looks to 2021 as a Year to Get Stronger Through Sport
SAN DIEGO, CA – (February 17, 2021) – Challenged Athletes Foundation CAF) has announced today their rollout plans for 2021 including a Spring grant distribution to individuals with physical challenges, in-person and virtual October fundraising events and the launch of a new weekly video interview series called “Heroes of Sport.”...
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