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January 16, 2020
Poconos Triathlon Festival
Kinetic Multisports Adds Poconos Triathlon Festival June 12-14, 2020 Race Dates: June 12-14, 2020 Registration for the inaugural Poconos Triathlon Festival is now open at Kinetic Multisports. In conjunction with Settlers Hospitality and the Pocono Mountains Convention and Visitors Bureau, this 3 day triathlon festival promises to be an epic event....
January 15, 2020
80+ bike business leaders working together to advance our industry’s agenda
PeopleForBikes Coalition + Bicycle Product Suppliers Association = One unified bike industry association BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re using the power and expertise of our volunteer industry leaders to advance initiatives critical to...
January 15, 2020
Nike shoes that have revolutionized marathon times unlikely to be banned
The World Athletics working group investigating the Nike shoes which have revolutionized marathon times is still deliberating over what limits to place on the carbon plate and foam technology and is unlikely to implement a wholesale ban according to The Guardian. As things stand, the group’s emphasis appears more on putting limits to...
January 15, 2020
PEARL iZUMi Saddles Up with Backbone Media
LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all categories including cycling lifestyle apparel, Backbone is perfectly positioned to introduce our brand to new...
January 15, 2020
LEM Helmets Continues Partnership with Italian UCI Pro Women’s Cycling Team BePink for 2020 Season
MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling team BePink. Continuing the success of its 2019 partnership, for 2020 the BePink team expands...
January 15, 2020
Diamondback Doubles Down on Dealer Strategy
Under new ownership, storied bike brand unveils plan to rebuild IBD network KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth strategy that includes plans to reestablish a national network of independent bicycle dealers (IBD). Under...
January 15, 2020
iFit-Powered NordicTrack Treadmills Awarded Runner’s World Editors’ Choice for the Second Year
Runner’s World testers loved a wide range of iFit interactive workouts on the NordicTrack Commercial 2950 and Commercial 1750 (Logan, Utah — January 15, 2020) — iFit, the interactive connected fitness technology, is the differentiating feature that led Runner’s World to give the coveted designation of Editors’ Choice award to...
January 15, 2020
Colorado Classic Extends Invitation to Top-ranked Domestic Elite Team
Team that tops USA Cycling’s Pro Road Tour ranking by June 1, 2020 to receive invitation at world-class event DENVER, JANUARY 15, 2020 - In an effort to continue supporting the development of women’s cycling in the US, the Colorado Classic® presented by VF Corporation today announced that it will reserve...
January 15, 2020
The Sufferfest Announces Route for the 2020 Tour of Sufferlandria
Annual Fundraiser to Benefit the Davis Phinney Foundation heads into its 8th Year January 15, 2020 - The Sufferfest, a comprehensive training app for cyclists and triathletes, today announced the route of the 2020 Tour of Sufferlandria, their annual fundraiser to benefit the Davis Phinney Foundation. Billed as “The Greatest Grand...
January 15, 2020
RunSignup Wraps Up Inaugural Winter Symposium
(Moorestown, NJ)– RunSignup, the leading technology provider for races in the U.S., wrapped up their inaugural RunSignup Winter Symposium Tuesday, January 14th in Orlando, FL. The sold- out event gathered more than 250 race directors, timers, nonprofits, and industry professionals for education and networking opportunities. Highlights of the symposium included:...
January 15, 2020
Mascot Sports’ Oakland Run Co. Expands Partnership with Nuun and Hydrapak To Create First-Ever Cupless Road Running Series
Partnership eliminates over 100,000 single-use cups across all Oakland Run Co. Events in 2020 OAKLAND, CA – Mascot Sports, a leader in one-of-a-kind endurance sports experiences and creator of Oakland Run Co., today announced an expanded partnership with functional hydration brand, Nuun, and Oakland-based HydraPak to make all Oakland Run...
January 15, 2020
The world’s best Gravel Bike Racers set to heat up the course at the Old Man Winter Rally.
Epic Winter Adventure in Lyons, CO and a huge prize purse attract a stacked field from all over the country Boulder, CO. (January 15, 2020) – The world’s best gravel bike racers will be toeing to the line in Lyons, Colorado on February 9th to see who can conquer the...
January 15, 2020
imATHLETE is Acquired
Acquisition by ENM Holdings / EnMotive further builds the infrastructure driving the digital transformation of the marketplace. Los Angeles, CA (January 15, 2020) - imATHLETE (imATHLETE.com), a world-class registration, marketing and data management leader for the sports industry, has been acquired by Chicago-based ENM Holdings. ENM Holdings is the investment arm...
January 15, 2020
Leslie Jordan, Inc Apparel & Medals: Unveiling a New Logo for 2020
Portland, OR – The longtime leader in providing high-quality performance and lifestyle gear for endurance events, Leslie Jordan, Inc., is thrilled to present a new, streamlined logo for 2020. The new logo represents an effort to design and manufacture cutting-edge products, and a renewed focus on eco-friendly options for performance...
January 15, 2020
MOXiLIFE™ Nutrition Focuses on Gut Friendly Personalized Supplements
Nutrition that Builds the Gut to Brain ‘Bridge’ for Endurance Athletes Scottsdale, Arizona- MOXiLIFE™ Nutrition has designed sports nutrition products dedicated to supporting the unique nutritional needs of women and all endurance athletes. MOXiLIFE™ uses gut friendly, high absorbing, Organic, NON-GMO, NON- synthetic, clinically validated, & predominantly plant based products. “Targeting...
January 14, 2020
Mountain Hardwear Partners with OutsidePR
Iconic Mountain Brand Joins Forces for Publicity Outreach Sausalito, CA, January 14, 2020 – Mountain Hardwear has selected Sausalito-based OutsidePR to represent the brand and communicate its iconic mountain heritage to the world. OutsidePR, located close to Mountain Hardwear’s flagship headquarters in Richmond, California, will be responsible for a broad...
January 14, 2020
Full Circle Coaching Ultimate Tri Camp Scholarship Opportunity
Scholarship Opportunity to attend Ultimate Tri Camp 2020 Miami, Florida, January 14, 2020 – Full Circle Coaching announces a Scholarship Opportunity to attend their 10th anniversary Ultimate Tri Camp for 2020. The event will take place in sunny, Clermont, Florida (Feb 26-Mar 1, 2020) for five days of swim, bike, run,...
January 14, 2020
2020 registration: 111 nationalities represented
Highlights 32 000 applications vs 25 678 in 2019 An extremely competitive event 224 international elite athletes (H/F) according to ITRA. More than 100 nations! 111 nationalities represented in 2020 Registrations are undeniably one of the most thrilling moments of each new edition of the Sommet Mondial du Trail®. The...
January 14, 2020
Trust Performance Announces Distribution in Germany, Austria and Poland
Shocker Distribution becomes the official distribution partner of Trust Performance in Germany and Austria, while EMTB takes on distribution efforts in Poland. (Salt Lake City, UT – January 14, 2020) - Trust Performance, innovators in suspension technology, announced today a partnership with German / Austrian distributor Shocker Distribution and Polish distributor...
January 14, 2020
Online Registration for the 2020 TD Beach to Beacon 10K Road Race Announced
Registration for the 23rd annual TD Beach to Beacon 10K race kicks off for Cape Elizabeth residents on Wednesday, March 11 before opening to general public on Thursday, March 12 CAPE ELIZABETH, Maine (January 14, 2020) – Race organizers have announced registration dates for the 23rd running of the TD Beach to Beacon...
January 14, 2020
Napa Valley Marathon and Half Marathon Teams Up with Emma Coburn for Race Weekend
The Kaiser Permanente Napa Valley Marathon and Half Marathon, operated by Blistering Pace Race Management, is excited to announce professional runner Emma Coburn’s inclusion to race weekend. Emma will be on hand in several capacities, including at the Saturday morning shake out run as well as giving out high fives...
January 14, 2020
Salomon Partners with USA Champion and Elite Coach Lauren Fleshman
One of the leading advocates for inclusivity in running joins Salomon’s athlete team for 2020 OGDEN, Utah (January 14, 2020) — Today, Salomon proudly announces that Lauren Fleshman will be representing Salomon footwear and hydration across road and trail as part of the US athlete team. Fleshman’s storied track and...
January 14, 2020
Austin Marathon and Hilton Partner for Second Year
AUSTIN, Texas, January 14, 2020 - The 2020 Ascension Seton Austin Marathon presented by Under Armour announces Hilton will return as the Preferred Hotel Partner and presenting sponsor for the VIP Experience. The Hilton VIP Experience will be near the Austin Marathon start and finish lines. Participants will enjoy pre-race...
January 14, 2020
CTS Signs Partnership with Pikes Peak APEX Mountain Bike Race
Coaching company to work with inaugural 4-day MTB stage race in Colorado Springs Colorado Springs, January 14, 2020) – CTS today joined Sports Strategies to announce a partnership between the industry-leading coaching company and the inaugural Pikes Peak APEX, presented by Rockshox, a 4-day mountain bike race to be held...
January 14, 2020
Challenged Athletes Foundation Kicks Off the New Year with High School Adaptive Sports Program
First-ever adaptive training program creates new sports opportunities for high school and middle school students with physical challenges SAN DIEGO, CA - January 14, 2020 - CAF, a world leader in helping individuals with physical challenges pursue sports and physical fitness, officially launched its all new High School Adaptive Sports...
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