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June 20, 2020
Believe in the Run Kicks Off Summer Distance Project in Partnership With Polar
BALTIMORE, Md., June 20, 2020 - Believe in the Run, an independent run culture outlet, has just launched GRIT, a summer distance project presented by Polar. The event challenges runners to go beyond their average summer running goals, as runners choose between distance tiers of 25, 75, 150, 225, or...
June 19, 2020
100%® and Movistar Team Join Forces to Debut Special Edition Racetrap® Sunglasses
SAN DIEGO, Calif. – June 19, 2020 – 100% has debuted a brand-new special edition of its cutting edge Racetrap eyewear, built in collaboration with the Movistar Team WorldTour cycling squad. The unique sunglasses blend 100%’s industry-leading optics with Movistar’s distinctive colors for a pair of shades that will pop...
June 19, 2020
Iconic mountain races vie for greatest of all time title
The American Trail Running Association is supporting the World Mountain Running Association as they conduct a worldwide fan-driven competition. While the majority of races have been cancelled, the World Mountain Running Association has been generating mountain running content for its community by profiling athletes, featuring historic performances, and seeking interaction...
June 19, 2020
8 Pro Athletes to Run Covid-19 Virtual Marathon for Detroit Charity
GROSSE POINTE (MI)– Eight professional athletes represented by Michigan-based Elite Runner Management (ERM) will be racing a virtual marathon relay on Saturday, July 18th to raise funds for Detroit Rescue Mission Ministries, announced Chris Mengel, founder and owner of the sports agency. “My hometown of Detroit has been hit particularly hard...
June 18, 2020
Contemplating trade shows? Emerald releases preparedness, prevention and response plan
Emerald Holding, Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, announced its commitment to providing an elevated standard of health and safety protocols in preparation for the anticipated reopening of the company’s live events. Read more on SGBMedia.
June 18, 2020
IRONMAN Foundation Awards Second Round of IRONAID COVID-19 Support Fund Grants
TAMPA, Fla. (June 18, 2020) – The IRONMAN Foundation® has announced its second distribution of IRONAID™ COVID-19 Support Fund grants to be awarded to 40 charitable organizations and COVID-19 response programs. Since its launch, the IRONAID COVID-19 Support Fund has awarded over $200,000 in funds to organizations around the world. Recognizing that...
June 18, 2020
New Balance is closing its stores for Juneteenth and giving all employees the day off
New Balance will close all operations — including its owned retail stores — on Friday in observance of Juneteenth. Although Juneteenth is not a federal holiday, 47 states and Washington, D.C. recognize the day as either a state holiday or a day of observance. This year, the day has taken on increased symbolic significance...
June 18, 2020
Race Roster introduces an SMS tool to help event organizers connect with their participants
London, ON (Thursday, June 18, 2020) - Race Roster has announced the launch of their SMS tool, which will provide event organizers with an effective communication channel to connect with their participants. “We discovered that SMS open rates are nearly 5x higher than email”, says Bob Pluss, Marketing Manager and...
June 18, 2020
Sanford Fargo Marathon Given Official Green Light
(FARGO, N.D.) June 18, 2020 —The Sanford Fargo Marathon announced today that it will be moving forward with its 2020 event scheduled to take place August 24 through 29 — likely making it the first in-person marathon to occur in the U.S. since March. Many normal activities were allowed to...
June 18, 2020
Velo Launches New Saddles, Expands North American Distribution
June 18, 2020: Velo, the global leader in bicycle saddle manufacturing, announced three new saddles this week in conjunction with expanded distribution in the North American market. The new distribution agreement with Ken Yamakoshi will focus primarily on enthusiast and elite level products from Velo and work directly with retailers...
June 18, 2020
Elite Releases the 2020 FLY Team Bottles for WorldTour Teams
FONTANIVA, ITALY, June 18, 2020 — Elite Cycling proudly releases the new FLY Team bottles to be used by its WorldTour partners in 2020. Long-time makers of the world’s lightest cycling water bottles (and their latest biodegradable JET bottle), Elite will be supplying 10 WorldTour teams with technical products (including...
June 18, 2020
GFNY heads to Peruvian Andes for inaugural race in 2021
NEW YORK CITY, June 18, 2020 – Cusco is the historical capital of Peru, and recognized as a World Heritage Site by UNESCO. At 3200 meters above sea level, it will offer a challenging race amidst a historical backdrop. GFNY Peru will offer two distances. The competitive long route of...
June 18, 2020
Bad to the Bone Sports Launches Monte Vino Races, a Limited-Entry Race Series, in Response to the COVID-19 Pandemic.
Vesuvius, VA–June 18, 2020. The Monte Vino Races, presented by Bad to the Bone Sports, are intimate events with limited entries. In this new environment, the Monte Vino Races strive to bring together the running community in a safer, small crowd setting. With the Monte Vino Races, Bad to the Bone Sports’...
June 17, 2020
Zwift x Scott Week
(LONG BEACH, JUNE 17 2020) Zwift, the global online training platform, is partnering with SCOTT and their world-class athletes to bring SCOTT week to Zwift. Starting on Sunday 21st June SCOTT Week will bring together three categories of road, triathlon, and mountain bike together in a celebration of two wheels....
June 17, 2020
How a California gym is using plastic pods for workouts during coronavirus
As states across the country allow restaurants, shops and gyms to reopen, questions around safety remain. Experts are especially worried about gyms. Check out the creative way this gym is making it work on CNN.
June 17, 2020
Sporting goods sales surge 88%
Retail sales rose dramatically in May as retailers and other businesses closed by the coronavirus pandemic began to reopen, although things remained well below spending levels seen during the same period a year ago, the National Retail Federation said. Sporting goods, however, was a bright spot, up 88.2 percent month-over-month...
June 17, 2020
Kiwi Multi-Sport Phenom Kieran McPherson to ‘Tri Across New Zealand’
San Pedro, California (June 17, 2020) —What does a world-class multi-sport athlete do when racing is cancelled across the globe and his borders are shut? To keep in top shape in case racing reopens, New Zealand professional XTERRA athlete Kieran McPherson creates his own ‘racing’ adventures: His backyard iron-distance tri in...
June 17, 2020
SBT GRVL Announces SBT VRTL Ride Experience
STEAMBOAT SPRINGS, Colo., (June 17, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, is launching a new virtual ride in place of the canceled August event. SBT VRTL is a free community ride experience that will be held on Sunday, August 16, with participants choosing where, when...
June 17, 2020
Peak Content makes Diversity and Inclusion session FREE to watch
Peak Content Summit, the content marketing strategy course designed for active lifestyle, outdoor and cycling brands, has made two of its sessions free to watch, offering brands an opportunity to discover more ways to make their content more inclusive and reach a more diverse audience. “With everything that’s going on...
June 17, 2020
BibRave Hosts Interactive Virtual Ambassador Summit
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, hosted the first virtual ambassador summit for their network of running influencers and content creators, the BibRave Pros. The weekend featured a combination of educational content, a TikTok contest, an on-the-run scavenger hunt, meet-and-greet sessions, and an award...
June 16, 2020
Bike market skyrockets, with sales up 75% in April
U.S. cycling sales through all retail channels grew 75% in April to a total of about $1 billion in retail sales for the month, according to The NPD Group. NPD said April was the first month since NPD began tracking the cycling market that sales have reached $1 billion in...
June 16, 2020
How one rider got Strava to remove racially offensive segment names
Californian Nehemiah Brown pushed Strava to remove segments in his area that had racially insensitive names. Now, Brown is holding a ride to raise funds for the Equal Justice Initiative. Read more on VeloNews.
June 16, 2020
Former Wigwam CEO sues sock maker for breach of contract after sudden termination in April
The former CEO of Wigwam Mills, Inc. is suing the company for failing to follow the termination procedures outlined in his contract after he said he was fired without cause in April. The lawsuit comes weeks after the century-old sock-making company laid off 121 of its 142 employees because of "unforeseen adverse circumstances" related to...
June 16, 2020
Fitbit introduces ready for work solution to help employers manage workplace health and safety during the COVID-19 pandemic
Fitbit’s Ready for Work solution gives employees access to key health metrics from their Fitbit device along with exposure, symptom and temperature logging, all within an easy-to-use Daily Check-In feature that provides employees with guidance on whether to go into the workplace. Read more here.
June 16, 2020
PeopleForBikes Welcomes Three New Vice Presidents to Leadership Team
BOULDER, COLO. (June 16, 2020) — PeopleForBikes is proud to announce the promotion of three new vice presidents, rounding out the experienced leadership team at the helm of the national bike advocacy and industry organization. The internal promotions include Jose Maldonado as Vice President of Marketing and Communications, Kyle Wagenschutz...
