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January 13, 2021
The science behind the runner’s high
Recent research suggests endorphins may not be behind the mood-boosting effects of running. Canadian Running
January 13, 2021
Lights & helmets that talk to cars? Trek & Specialized get closer w/ B2V prototypes
Still in the prototype phase, but Trek and Specialized have come up with intriguing prototypes that include B2V integration. Trek is working on a prototype Flare RT+B2V tail light, while Specialized is working on integrating the technology into their Ride App and ANGi helmet impact monitors. BikeRumor!
January 13, 2021
Muncie, Indiana to Host Full-Distance IRONMAN Triathlon in 2021
MUNCIE, Ind. / TAMPA, Fla. (January 13, 2021) – Following the sellout of all 12 full-distance IRONMAN® triathlons across the United States and Canada in 2021, The IRONMAN Group today announced the addition of a new full-distance IRONMAN triathlon that will take place in the long-standing IRONMAN partner city of...
January 13, 2021
Elite Paratriathlete Joel Rosinbum Elected President of USA Triathlon Board of Directors
COLORADO SPRINGS, Colo.— Elite paratriathlete Joel Rosinbum was today announced as the newest USA Triathlon Board of Directors President, following the Board’s 2021 officer elections. Rosinbum is the first paratriathlete in USA Triathlon’s history to be elected to the position. Kevin Haas, a Board member since 2013 and Treasurer from...
January 13, 2021
Zwift Named As A Top Place To Work By Built In LA
(January 13, 2021 - Long Beach, CA) - Zwift, the global online training platform, has today been awarded a top ten position on Built in LA’s 100 Best Places to Work in Los Angeles for 2021. Zwift is heavily invested in their people and in the experience they bring to their...
January 13, 2021
Cycle Force Group Now Shipping Expanded Joey Kid’s Bike Line-up
Ames, Iowa: Joey Bikes, a dedicated children’s bike brand of Cycle Force Group, has released an expanded line up of kids’ bikes for 2021, which are in stock and ready to ship. The new models include new 8-speed geared options as well as a lower price point line of 12”,...
January 13, 2021
Storied La Ruta Mountain Bike Race Sells Out Field for 2021 Event
SAN JOSE, COSTA RICA (January 13, 2021) - Following the first cancelation in its 28-year history, organizers of the La Ruta mountain bike stage race have announced that the 2021 event, scheduled to take place November 4-6, 2021, is sold out. This marks the first sellout for La Ruta in...
January 13, 2021
Renowned Miami Marathon Set for Virtual Execution in 2021 – #VirtuallyMiamiFamous
MIAMI, Fla., Jan. 13, 2021 — With thousands already registered and only a few spots remaining, #VirtuallyMiamiFamous, the first-ever digital experience of the Life Time Miami Marathon and Half Marathon presented by cbdMD, has proven to be popular with runners as they kick off the New Year. Participants can complete...
January 13, 2021
Inaugural GFNY Oaxaca to wow with another exciting racing experience in Mexico
NEW YORK CITY, January 13, 2021 – GFNY Oaxaca will become the 4th GFNY in Mexico. Located in the foothills of the Sierra Madre mountains, Oaxaca Valley is steeped in in history, tradition and archaeological wonders that will wow visitors to Mexico’s southern region. Climbing legs will be required as...
January 13, 2021
Easy Day Sports Names Brian Ulery Director of Operations
Coronado, CA – January 13, 2021 – Easy Day Sports, a boutique event production company, today announced the addition of events industry leader Brian Ulery as Director of Operations. In his new role, Ulery will lead and manage all aspects of the company’s operations department, including planning, logistics, sponsorship activations...
January 12, 2021
Onewheel Receives GOOD DESIGN Award for Pint
SANTA CRUZ, CA., January 12, 2021 – Future Motion, maker of the popular Onewheel electric boards, today announced that it has received the prestigious Chicago Athenaeum’s 2020 GOOD DESIGN® Award for the Onewheel Pint. Founded in Chicago in 1950 by Eero Saarinen and Charles and Ray Eames, GOOD DESIGN remains...
January 12, 2021
What does it take to qualify for the Boston Marathon?
The Boston Qualifier Questionnaire offers some insight into what runners who’ve qualified for Boston do that separates them from the rest. Canadian Running
January 12, 2021
This ‘smart mask’ is like a fitness tracker for your environment and lungs
We track our steps, our heartbeats, our sleep. Now, the mask company AirPop has unveiled a product and companion app that tracks our breath, our air quality, and our mask filter's effectiveness. Mashable
January 12, 2021
Saucony® Introduces All-New Peregrine 11 Trail Collection
WALTHAM, MASS. (Jan. 12, 2021) – Global performance running lifestyle brand Saucony has unveiled the all-new Peregrine11Collection, a triad of grippy, protective trail shoes built on a trusted foundation of PWRTRAC™ rubber lugs and PWRRUN™ cushioning that feels both aggressive and responsive. Named for the fastest bird on Earth, the...
January 12, 2021
BASE Performance Announces 2021 Apparel Partnership with Team Red, White, & Blue
Boulder, Colorado – BASE Performance, LLC, industry-leading provider of endurance sports apparel announced today that it will be the exclusive 2021 triathlon apparel partner for Team Red, White, & Blue. This partnership will commence immediately and continue through December 2022. "BASE Performance is joining Team RWB as our exclusive triathlon...
January 12, 2021
Pinarello Accelerates: A New Organization for a Sustainable Future
Fausto Pinarello, together with majority shareholder L Catterton, announced today key investments in top management creating an organizational structure which has been designed to boost growth initiatives and accelerate the brand’s development. The objective is to take full advantage of the awareness and reputation of the brand in the world...
January 12, 2021
COROS Launches Seasonal COROS VERTIX Color – Desert Sol
Tustin, CA, January 12, 2021 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of the new seasonal color variant for its award winning COROS VERTIX Premium GPS Adventure Watch – Desert Sol. Desert Sol is inspired by the sun-soaked desert towers of Southern Utah...
January 12, 2021
Hand in hand: INSCYD collaborates with famous company Carmichael Training Systems (CTS) to revolutionise performance diagnostics in the US
Two of the most innovative and best performing companies have joined forces. The coaching company Carmichael Training Systems (CTS) brings on board the analysis software and the unique training science tool INSCYD to support their performance diagnostic work. Carmichael Training Systems is the premier destination for world-class coaching in endurance...
January 12, 2021
2021 Kerrville Triathlon Festival Opens Registration
AUSTIN, Texas, January 12, 2021 - Registration is open for Kerrville Triathlon Festival, also known as The Most Scenic Triathlon in Texas. The popular destination triathlon is produced by High Five Events. It’ll celebrate its 10th anniversary on September 25-26th, in Kerrville, Texas. In 2019, more than 1800 triathletes competed...
January 12, 2021
EnMotive gives over $130,000 back to the industry
Jan 11, 2021 (Chicago, IL)– EnMotive, the leading provider of full-service solutions for the event industry, is excited to be delivering one hundred thirty thousand dollars to event organizations that were partners in the Virtual America’s Turkey Trot. With 30,000 participants, the 2020 Virtual America’s Turkey Trot is the largest...
January 11, 2021
Leadership Changes, Mass Layoffs Continue at NYRR
New York Road Runners (NYRR) made another round of large-scale staff cuts following the cancellation of almost a year’s worth of road races amid the pandemic. Jim Heim, race director of the New York City Marathon and Chris Weiller, SVP of media, public relations, and pro athletics will also be...
January 11, 2021
Tracksmith Made Running Culture Something You Can Buy
The brand's ethos signals a departure from an apparel industry that has been dominated by giant shoe companies. But can it stay true to the soul of the sport? Outside
January 11, 2021
Lululemon Adds Another Nike Veteran to its Exec Team
Blanca Gonzalez will join the fitness company on Feb. 1 as its head merchant, SVP, global merchandising. Gonzalez was most recently VP and GM of Nike North America’s Los Angeles/West territory. Footwear News
January 11, 2021
Keep’s $2B Valuation
Keep, China’s most popular fitness app, closed a $360 million Series F financing round, putting Keep’s current value at approximately $2 billion. SoftBank’s Vision Fund led the round, which also included Hillhouse Capital, Coatue Management and Tencent. GGV Capital, Bertelsmann Asia Investments, 5Y Capital and Jeneration Capital also participated. Front...
January 11, 2021
iFit® Introduces Fitness Breakthrough: Personalized and Automatic Heart Rate Training with iFit ActivePulse™
(Logan, UT) - January 11, 2021 - iFit, a global leader in interactive connected fitness technology, today announced the upcoming release of iFit ActivePulse automatic heart rate training. iFit’s cutting edge technology uses complex algorithms so an iFit subscriber’s heart rate controls the treadmill in real time, automatically adjusting the...
