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April 14, 2021
L’Etape Czech Republic has teamed up with ROUVY to offer a premium virtual social ride with Daniel Turek
Prague, Czech republic / April 14th 2021 - This year L’Etape Czech Republic can be exclusively tried in advance from the comfort of your own home. ROUVY became the official partner of the project and digitized one of the nicest sections of the route. Cyclists can ride them accompanied by...
April 14, 2021
Challenge Taiwan is ready to welcome over 6000 athletes:
Where triathlons are struggling worldwide and many races are unfortunately cancelled, CHALLENGE TAIWAN is all set to host a race for over six thousand athletes at the end of April (24-25, ed.). This will make the 2021 edition of the race even bigger than the one held late last year....
April 14, 2021
Addaday Grows Executive Team with Respected Industry Leaders
SANTA MONICA, Calif., April 14, 2021 – Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces the appointment of four strategic hires to help position the brand for its continued global growth. The announcement comes after a year of brand milestones including...
April 14, 2021
GFNY adds L’Alpe d’Huez
NEW YORK CITY – The Global Endurance Sports Series GFNY adds a second race in the dream destination of Vaujany in the French Alps on June 20, 2021. At GFNY La Vaujany, riders get to tackle L’Alpe d’Huez from two sides for a total of 103km with 3,669m of climbing....
April 14, 2021
Groundbreaking New Product Ear Pro Launches in the U.S.
San Jose, Calif. (April 14, 2021) – Ear Pro, the top preventative remedy against ear problems caused by trapped water, is now available to consumers in the U.S. via select online outlets and local retailers. Made with natural ingredients, including liquid paraffin oil and oregano oil, Ear Pro is safe...
April 13, 2021
2021 Rookie Triathlon and Jack’s Generic Triathlon Canceled
AUSTIN, Texas, April 14, 2021 -- High Five Events has canceled Rookie Triathlon and Jack’s Generic Triathlon for 2021. The decision was made due to heightened COVID-19 requirements and a low number of registrations. Rookie Tri was scheduled for May 2nd and Jack’s Generic Tri was scheduled for August 29th....
April 13, 2021
Desiree Linden Sets 50K World Record
Two-time Olympian and 2018 Boston Marathon champion Desiree Linden tackled her first ultramarathon on Tuesday on a certified 50K course near Eugene, Oregon, and she finished the distance faster than any other woman in the world ever has, becoming the first to break three hours. Women's Running
April 13, 2021
New Balance To Sponsor Boston College
Boston College described the partnership as its “largest financial footwear and apparel agreement” in Boston College (BC) athletics history. New Balance secures the right to provide uniforms, apparel and footwear for 30 BC’s 31 varsity sports. SGB Media
April 13, 2021
Poll finds 72 per cent of Japanese public want Tokyo 2020 cancelled or postponed
The Olympics are scheduled to start in just over 100 days but COVID-19 continues to cause disruption across the world and cases remain on the rise in Japan. A new survey has suggested Tokyo 2020 organizers are still struggling to win public support with more than 70 per cent of...
April 13, 2021
Snowbasin Announces Multi-Year Partnership with Salomon
HUNTSVILLE, Utah (April 13, 2021) – Today, Snowbasin Resort and Salomon announce a new multi-year partnership in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two Northern Utah-based companies will add a community access point for Snowbasin guests and bolster offerings of the...
April 13, 2021
Marty Nothstein drops appeal of dismissal in lawsuit against USA Cycling
Former U.S. congressional candidate and Olympic gold medal cyclist Marty Nothstein has withdrawn his appeal of a judge’s decision dismissing Nothstein’s defamation lawsuit against USA Cycling over its disclosure of a misconduct allegation against him. The Morning Call
April 13, 2021
Jaybird Teams Up With Justin Williams and L39ION of Los Angeles To Answer Adventure
PARK CITY, Utah — April 13, 2021 —Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, announced its multi-year partnership with Justin Williams and L39ION of Los Angeles, the LA-based professional cycling team. Founded in 2019 by brothers Cory and Justin Williams, L39ION of Los Angeles is...
April 13, 2021
New Holland Spirits Launches Dragon’s Share Bourbon Barrel Seltzer
Holland, MI (Apr. 13, 2021) -- New Holland Spirits of Holland, MI is today launching the clever combination of world-class bourbon and seltzer, in a refreshing yet refined beverage collection; Dragon’s Share Bourbon Barrel Seltzers. Hailing from the revered Dragon’s Milk family, the next legend in imbibing has arrived. Aged...
April 13, 2021
Ibex Names Purple Orange Brand Communications as Public Relations Agency of Record
Boulder, CO — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Over the last two decades, Ibex has served as a high-end staple in customers’ closets and earned a...
April 13, 2021
Machines For Freedom Launches New Category In Versatile Off-Road Collection
Los Angeles, Calif. (April 13,2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has launched two new spring collections, the Versatile Off-Road Collection and the Foundations Collection. A foray into an entirely new category of cycling for the previously road-specific apparel brand, the Versatile Off-Road Collection is a dirt-inspired...
April 13, 2021
UltrAspire Elite Jeff Browning secures his 22nd 100-mile victory at the Zion 100
After little to no racing during the 2020 season, the competitive field is looking to be stellar this year as ultramarathoners gear up to tackle the race season. For Jeff Browning, the Zion 100 was on his list and there were some big goals attached to it. This past weekend,...
April 13, 2021
Miami Dolphins host Record Breaking Dolphins Challenge Cancer 100 Mile Ride Raising $5.5M for Cancer Research at Sylvester
MIAMI GARDENS, Fla. – The Miami Dolphins hosted its eleventh annual Dolphins Challenge Cancer (DCC XI) on Saturday, April 10, 2021. Led by its iconic 100-mile ride throughout the most scenic parts of South Florida, the DCCis the largest fundraising event by any sports franchise raising funds for life-saving cancer...
April 13, 2021
Wiley X® Announces Move to Frisco, Texas
Livermore, CA. (April 13, 2021) - Wiley X®, the leading premium protective eyewear brand, announced plans to move its operations from Livermore to Frisco, Texas. The new global headquarters, manufacturing and distribution site is set to be located in the Star Business Park and completed by Q2 2022. Wiley X...
April 13, 2021
Sportstats Extends Timing Agreement with The IRONMAN Group for Three Years Across All North America IRONMAN, IRONMAN 70.3 and Rock ‘N’ Roll Running Series Events
SALT LAKE CITY, Utah, USA / NEPEAN, Ontario, Canada (April 13, 2021) – Throughout a 24-year partnership, a genuinely great union has flourished between The IRONMAN Group and Sportstats. It was announced today that the partnership has been renewed for an additional three years across all IRONMAN®, IRONMAN 70.3 and...
April 13, 2021
Marathon-Photos goes LIVE!
New technology developed by Marathon-Photos.com saw images uploaded and identified within seconds of being taken at Christchurch Marathon last weekend. It meant friends and family could chart their runner’s progress live through the event and right to the finish. It isn’t the first time the company has led in the...
April 13, 2021
The RunnerBox and RiderBox Help Athletes Spring into Action with their Latest Edition
The RunnerBox and RiderBox have released the newest of their subscription series, the Spring Edition. Shipping throughout April and May, the Spring Edition features gear and nutrition thoughtfully curated to help athletes make their spring training and (potential) racing as successful as possible. “Spring represents new beginnings, and we are...
April 13, 2021
Space Technology Boost to Outlaw Triathlon Series
The Outlaw Triathlon Series has partnered with AWOL to access their state-of-the-art facial recognition photography, in conjunction with the UK & European Space Agencies. Free race photography is a popular feature at Outlaw events and the new partnership with AWOL will benefit every competitor taking part across the five events this year. Using facial...
April 12, 2021
Dick’s Sporting Goods Opens Interactive Store ‘House of Sports’
If you’re looking to get in a quick workout with gear off the shelf, you’ll want to check out the 100,000-square-foot building in the Eastview Mall. Called House of Sport, the store includes an indoor rock-climbing wall, golf driving bay, putting bay, and health and wellness store. A track-and-turf field sits...
April 12, 2021
Challenge Cancun: green light for the pearl of the Mexican Caribbean
CHALLENGECANCUN, in conjunction with the Quintana Roo Tourism Promotion Council and the Municipality of Benito Juárez, announces the progress of the event’s second edition, slated to take place May 2, 2021. CHALLENGECANCUN, touted as the best medium-distance event in the Mexican Caribbean, has the privilege of announcing that after a...
April 12, 2021
Osborne, Kingsford win 18th XTERRA Rotorua Festival Off-Road Tri Titles
Rotorua, New Zealand - Sam Osborne and Samantha Kingsford captured the 18th XTERRA Rotorua Festival off-road triathlon elite titles on Saturday, April 10, 2021, with winning times of 1:59:01 and 2:21:53, respectively, on a wet day at Lake Tikitapu in the Bay of Plenty region of New Zealand's North Island....
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