News Topics

January 12, 2022

Fitness Tech Company Myzone Hits $102M Valuation After BGF Investment

Myzone, the manufacturer of wearable fitness tracking technology, has secured a $17.2 million investment from BGF, the UK’s growth capital investor, with tech entrepreneur Vin Murria OBE, who also joins as Non-Executive Chair. Designed to engage and motivate people to be more physically active, Myzone is used in worldwide health...

January 12, 2022

10 of the most memorable finish line crossings

For most runners, crossing the finish line is simply a relief. Often, we barely have the energy to lift our arms in celebration, much less do anything more energetic. For certain runners, though, crossing the finishing tape in a different manner has become the defining moment of their race. Sometimes...

January 12, 2022

Adidas Sets Major Expansion For Downtown Los Angeles

Adidas has leased 107,000 square feet of office space in downtown Los Angeles marking a major expansion of its Los Angeles operation for marketing and sales and design according to a report in the Wall Street Journal. SGB Media

January 12, 2022

Carmel Marathon Elites Among the Most Decorated Women’s Field of the Boston Marathon

CARMEL, INDIANA /ENDURANCE SPORTSWIRE/ - Two Carmel Marathon alumni will be included in the women’s elite field of the 126th running of the Boston Marathon. Kathy Derks of Appleton, Wisconsin and Ziyang Liu of Kirkland, Washington will compete in a field that includes Olympians, Olympic medalists, and former Boston Marathon...

January 12, 2022

A virtual race for everyone with the Czech pros: Try the segment from L’Etape Czech Republic by Tour de France

Prague, Czech Republic / January 12th, 2022 /ENDURANCE SPORTSWIRE/ - Those interested will be able to try one of the route segments of the L’Etape Czech Republic by Tour de France, whose second year edition will visit Prague and the Central Bohemian Region on June 11, 2022. The culmination of...

January 12, 2022

Speedland Announces Partnership with Pro Trail Runner Dylan Bowman and Title Sponsor for the Gorge Waterfalls 50/100K Race

 Portland, Oregon, (January 12, 2022) /ENDURANCE SPORTSWIRE/ -Developed by industry experts Dave Dombrow and Kevin Fallon and tested by elite trail running athletes, Speedland announces the addition of Dylan Bowman to the roster of athletes and Advisors. Additionally Speedland will be the title sponsor for the Western States qualifying race,...

January 12, 2022

Showcased

Race Day Events Acquires Madison Mini Marathon

Madison, WI /ENDURANCE SPORTSWIRE/ - Race Day Events, a leading endurance event management company, has acquired the Madison Mini Marathon from long-time industry partner, Vision Event Management. The acquisition adds another event to the expansive list of popular endurance events produced by Race Day Events. “We are extremely excited for...

January 12, 2022

IRONMAN Extends Partnership with Santini as Official Cycling and Triathlon Apparel Partner with A Multi-Year Deal

TAMPA, Fla. (January 12, 2022) /ENDURANCE SPORTSWIRE/ - IRONMAN® and Santini, a worldwide leader in technical apparel, announced today a multi-year extension of their partnership that began in 2019. With this extension, Santini will continue to design and manufacture a collection of cycling and triathlon apparel dedicated exclusively to IRONMAN....

January 12, 2022

Youth Athletes United Teams Up With Leylah Fernandez as Brand Ambassador

NEW YORK /ENDURANCE SPORTSWIRE/ - Youth Athletes United, the 285-unit multi-brand youth sports franchisor behind Soccer Stars, Amazing Athletes, TGA Premier Sports and JumpBunch, has announced a new partnership with tennis star Leylah Fernandez. As a brand ambassador for Youth Athletes United, Fernandez will be an inspiration to young athletes, not...

January 12, 2022

IRONMAN Announces Poznan in Poland as New Host City for IRONMAN 70.3 Triathlon

POZNAN / TAMPA (January 12, 2022) /ENDURANCE SPORTSWIRE/ - IRONMAN announced today that it will add to its 2022 global race calendar with IRONMAN® 70.3® Poznań and 5150® Poznań triathlons in Poland. The inaugural editions of IRONMAN 70.3 Poznań and 5150 Poznań in Poland will take place on September 4, 2022....

January 12, 2022

GFNY expands to Scandinavia with GFNY Sweden Uppsala

NEW YORK CITY, January 12, 2022 /ENDURANCE SPORTSWIRE/ - GFNY Global Endurance Sports Series adds its first race in Scandinavia with GFNY Uppsala, scheduled for July 3, 2022. Riders will get to experience a GFNY just an hour from the country’s capital Stockholm. GFNY Uppsala’s long, competitive course is 168km long...

January 12, 2022

Life Time Releases Lineup of Iconic 2022 Athletic Events Spanning Triathlons, Marathons, Mountain Bike & Gravel Races

BOULDER, Colo., Jan 12, 2022 /ENDURANCE SPORTSWIRE/ -  Life Time, the nation's premier Healthy Way of Life brand (NYSE: LTH), that produces life-changing endurance events and operates 160+ athletic resorts across North America, has released its 2022 lineup of athletic events. Comprised of running, triathlon and cycling, the events span...

January 12, 2022

Old Man Winter Rally adds virtual options to the 8th annual winter running and cycling festival in February.

BOULDER, CO (January 12th, 2022) /ENDURANCE SPORTSWIRE/ - Adventure Fit Events announces the addition of a virtual option for this year’s Old Man Winter Rally in February. Known throughout the cycling and running community as an annual “epic winter adventure,” the event has been attracting a wide variety of athletes,...

January 12, 2022

Phocus Named Presenting Sponsor of Publix Florida Marathon Weekend

MELBOURNE, Fla. /ENDURANCE SPORTSWIRE/ - The Publix Florida Marathon Weekend announced today, its newest partnership with Phocus naturally-caffeinated sparkling water. Phocus comes on-board as the presenting sponsor of the 14th annual running event the weekend of February 12 & 13, 2022 in Melbourne, Florida. The Florida Marathon Weekend is the...

January 12, 2022

Zoot Sports adds 5x Ironman Champion Matt Hanson to Their Roster

Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome professional triathlete Matt Hanson to their Elite roster. Hanson will train and compete in Zoot apparel during his multi-year partnership. Hanson, a 5x Ironman and 5x 70.3 champion residing in Castle Rock, CO,...

January 11, 2022

Industry Shocker – Shimano’s Wayne Stetina Moves To SRAM!

After 37 years, Wayne Stetina is leaving Shimano and taking a job with SRAM in Chicago as a “Senior Field Guide.” Wayne sees an opportunity to concentrate on making better parts for road and gravel riders to use, as well as visiting shops and working with SRAM’s sponsored teams. Road...

January 11, 2022

Suunto Sold To New Owners (Again)

Suunto announced yesterday that they’ve been sold away from the Amer Sports group, to Liesheng, a Chinese tech-focused brand that also owns/makes the Haylou brand (audio devices). However, I say ‘again’, because Suunto has long been part of the Amer Group (which includes brands like Salomon, ENVE, Atomic, Wilson and...

January 11, 2022

Nike, Lululemon, Macy’s and More Stores Cut Hours Amid Omicron Surge

A massive surge of COVID-19 cases is dealing retailers a new blow in terms of staffing shortages. Lululemon, Nike, Starbucks and Macy’s have all implemented new shortened hours in some locations in the last few weeks, as retailers struggle to keep stores staffed during the pandemic. Foot Wear News

January 11, 2022

Showcased

NordicTrack from iFIT Unveils Voice-controlled Adjustable Dumbbells — The First to Offer “Works with Alexa”

(Logan, UT) - January 11, 2022 /ENDURANCE SPORTSWIRE/ - Today, NordicTrack from iFIT, a leader in connected fitness innovation, unveiled its latest, patent-pending product: the NordicTrack iSelect™ Adjustable Dumbbells—the first voice-controlled dumbbells to work with Alexa. While traditional adjustable dumbbells offer the benefit of multiple weights, they come at the...

January 11, 2022

Interbike mulls return and CABDA cancels February event on Covid worry

The Interbike trade show owners have sent an email out to select industry inboxes seeking opinion on whether the show should return to the calendar. A return to the mid-to-late September timing appears to be the initial framework, though respondents are able to give negative feedback. This is followed by...

January 11, 2022

Is Rivian going to make their own bikes and e-bikes?

Rivian is positioning themselves to be not only a leader in the electric vehicle space, but also an aspirational brand for the outdoor set. From built-in storage to facilitate camping and overland expeditions, to the possibility of integrated bike racks, Rivian could be a big name in the near future....

January 11, 2022

Olympic Medalists Headline 2022 Boston Marathon Women’s Field

Peres Jepchirchir of Kenya, the 2021 Olympic gold medalist in the marathon, and her countrywoman Joyciline Jepkosgei, who ran the fastest marathon of 2021, 2:17:43, when she won the London Marathon, headline the Boston Marathon elite women’s field for 2022. American Molly Seidel, who won Olympic bronze last summer, will...

January 11, 2022

Iconix Brand Group Names For Soccer Ventures as Agency of Record for Umbro North America

New York and Los Angeles, Jan 11, 2022 /ENDURANCE SPORTSWIRE/ - Iconix Brand Group, Inc., which owns, licenses, and markets a portfolio of consumer brands including Umbro, has just entered in a strategic partnership with For Soccer Ventures (FSV) - the largest independent soccer media and experiences company in the United...

January 11, 2022

Planet Fitness bulks up with $800M franchise acquisition

Planet Fitness will acquire its largest franchisee, Sunshine Fitness, in an $800 million deal that will beef up the company’s presence in the Southeast. The Hampton, NH-based company said the acquisition is coming on the heels of strong growth in 2021, in which it added 1.7 million new customers for...

January 11, 2022

PeopleForBikes Invites Industry Leaders to California for Bicycle Leadership Conference

BOULDER, COLO. (Jan. 11, 2022) /ENDURANCE SPORTSWIRE/ - PeopleForBikes’ Bicycle Leadership Conference returns with an in-person gathering in March, providing industry leaders a forum for deep-dive conversations around the global supply chain, welcoming new riders, the future of hybrid work, micromobility and tech and brands leading the way on sustainability...