News Topics
-
March 9, 2021
5x World Champ Craig Alexander Launches Vespa Pro Triathlon Team
(Miami, FL) March 9, 2021 – With the high profile CHALLENGE:MIAMI Triathlon serving as his backdrop, Craig “Crowie” Alexander, 5x World Triathlon Champion and former Hawaii IRONMAN course record holder, today announced the launch of the Vespa Professional Triathlon Team. Slated to include 12 of the world’s most accomplished and...
-
March 9, 2021
Sea to Summit’s Telos TR2 Wins BACKPACKER Editor’s Choice Award
Boulder, CO (March 9, 2021)— Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is thrilled to accept a BACKPACKER Magazine Editor’s Choice award for the company’s Telos range of backpacking tents. The Telos is part of an ambitious and innovative new lineup of lightweight and...
-
March 9, 2021
“I feel Slovenia” – Virtual Tour of Slovenia | Stage 3 with Domen Novak and Aljaž Turk
Ljubljana, Slovenia / March 9th, 2021 - The open, Virtual Tour of Slovenia by ‘I feel Slovenia’ on ROUVY is now going for its third stage events. Cyclists worldwide continue to travel and race around Slovenia virtually. Both formats, the Group Ride (on March 10th) and the race (on March...
-
March 9, 2021
Detroit Resident runs 313 Kilometers for charity as part of 313 Day Virtual Running event
DETROIT, MI – Local endurance event company, Epic Races has not been able to hold actual running events during this pandemic so they have focused on expanding their virtual events and helping nonprofits raise money while they themselves have not been able to hold live events that bring in much...
-
March 9, 2021
Cleary Bikes Chooses Thorpe Marketing as its Agency of Record
Richmond, Cali — Cleary Bikes, a specialty manufacturer of kids’ bikes, has selected Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Cleary Bikes’ public and media relations. “We’re really looking forward to growing Cleary into a brand leader within the kids' bike category. Cleary is...
-
March 9, 2021
BKOOL Announces Women on Wheels Challenge presented by ELITE
FONTANIVA, ITALY, March 9, 2021 — Elite Cycling announced their WOMEN ON WHEELS, BKOOL challenge on March 8th (International Women’s Day). Designed to celebrate, connect, and support women cyclists, it will continue throughout Women’s History Month and will close on April 11th. “The goal is to celebrate all women in...
-
March 9, 2021
US Trail Running Conference DEI Webinar sets high benchmark
Estes Park, CO– The second webinar in a nine-webinar series introduced by the US Trail Running Conference was hosted on Thursday, February 25. The session subject was Diversity, Equity and Inclusion (DEI), and focused on Black, Indigenous, and People of Color (BIPOC). Mirna Valerio, a certified DEI trainer and former...
-
March 9, 2021
Olympian Katie Zaferes Joins Team UCAN
Olympian Katie Zaferes has made the switch to UCAN to fuel her training and racing at the highest levels in the sport of triathlon. Zaferes is ranked the #1 short-course triathlete in the world, is the reigning World Triathlon Series Champion, and a favorite for Olympic Gold in Tokyo. Zaferes...
-
March 9, 2021
Cadence Sports and Peer-to-Peer Professional Forum Release 2020 Million Dollar Club List of America’s Top Cycling Fundraising Events.
Austin, TX – Despite an unprecedented environment surrounding the COVID-19 global pandemic, at least 45 cause-related cycling events raised more than $1 million each in 2020, according to the annual study released by Cadence Sports & the Peer-to-Peer Professional Forum. This study goes deep into exploring individual events to disclose...
-
March 8, 2021
How Gyms Found a Way Through the Pandemic
Many gyms have closed during the pandemic, but some have found creative ways to persist. Fifty-four million Americans have received at least one COVID-19 vaccination shot as of last Thursday, and with that comes more people getting back to pre-pandemic routines, including going to the gym. Front Office Sports
-
March 8, 2021
Inov-8 Relaunches Under Original Founder
Inov-8 founder Wayne Edy quietly bought back the footwear company from Descente last year and is planning a relaunch with a new running shoe for trail and ultramarathon runners. Edy, who founded Inov-8 in 2003 and now owns 100% of the business outside of Northern Asia. SGB Media
-
March 8, 2021
Trek-Segafredo to donate Strade Bianche prize money to women’s cycling projects
Following the great prize money debate of Omloop Het Nieuwsblad, fans raised €26,668 for the women’s prize purse for Strade Bianche. The money is to be given directly to the top 5 riders of the opening WorldTour event of 2021. Cycling Tips
-
March 8, 2021
Rebecca Rusch Partners with Chamois Butt’r for the 2021 Season
Pleasant Valley, MO (March 8, 2021) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, is thrilled to partner with seven-time world champion, MTB Hall of Famer, and Emmy Award winner, Rebecca Rusch. Rebecca kicked off her 2021 season in Knik Lake, Alaska at the Iditarod Trail Invitational (ITI350),...
-
March 8, 2021
Wild Rye and Pivot Cycles Introduce Spring ’21 Apparel Collaboration
KETCHUM, Idaho (March 8, 2021)— Wild Rye, women’s four-season brand dedicated to crafting beautiful and technical mountain apparel announced today its first seasonal collaboration with premium bicycle manufacturer, Pivot Cycles. The collaboration brings to life a three-piece apparel collection as well as multi-season programming and content that highlights and brings...
-
March 8, 2021
Mammut Announces Women’s Scholarship with American Mountain Guides Association
(Williston, VT) March 8, 2021 – Mammut, premiere mountain safety and outdoor brand, has announced a scholarship for women and non-binary people in partnership with the American Mountain Guides Association (AMGA). The recipient will be awarded a full AMGA scholarship in any mountain guide course or exam and receive a...
-
March 8, 2021
NATHAN Sports Launches First Ever Apparel Collection
Fountain Valley, CA (March 8, 2020) – NATHAN Sports, leader in running hydration, storage and visibility, is thrilled to introduce their first collection of athletic apparel. The assortment will follow the theme “Beyond Boundaries”, where superior performance meets everyday comfort, and is designed to transcend from running into other activities...
-
March 8, 2021
Spring in Your Stride: Run the adidas Running Virtual Half Mayrathon
Vienna, AUSTRIA, March 8, 2021: On May 2, the adidas Running app will host its biggest ever virtual event: the Virtual Half Mayrathon. The race, open to anyone using the free running app, will require running a distance of 13.1 miles (21.09 km), and can be tracked using the app...
-
March 8, 2021
The Los Angeles Marathon Announces New Date as November 7th, 2021
March 8, 2021, LOS ANGELES, CALIFORNIA – The McCourt Foundation announces Sunday, November 7, as the new date of the 2021 Los Angeles Marathon presented by ASICS. With on-going support from the City of Los Angeles, Century City, City of West Hollywood, and City of Beverly Hills the new date provides...
-
March 8, 2021
Oiselle Expands Bras for Girls Program with In2Sports Bra Launch
Seattle, WA - March 8, 2021 - Oiselle announces an expansion to their successful Bras for Girls program on International Women’s Day. For each purchase of the newly launched In2Sports Bra, a sports bra will be donated to the Bras for Girls Program. Established in 2017, Bras for Girls’ mission...
-
March 6, 2021
Athleta’s Comps Climb 26 Percent In Q4
For the year, Athleta’s sales grew 16 percent and sales surpassed $1 billion. At the close of the year, Athleta finished with 199 stores, opening 11 and closing two during the year. Gap said it plans to open 20 to 30 Athleta stores in fiscal 2021. SGB Media
-
March 6, 2021
Women’s Strade Bianche crowdfunding campaign raises €25,578 for women’s winners
The fundraising brings the women's total prize purse to €31,876, exceeding that of the men's. VeloNews
-
March 6, 2021
Before Peloton There Was Spinning®: How 2 Guys Named John Birthed the Unwieldy Fitness Trend
While outdoor cycling may have been seen as a male-dominated sport, in the last decade, indoor cycling has become the domain of women, a stronghold that has transcended exercise trends and is now situated in something akin to women’s lifestyle. Jezebel
-
March 6, 2021
More than 800 exhibitors signed up for Eurobike 2021
More than 800 exhibitors signed up for Eurobike 2021 September 1-4 in Friedrichshafen. In addition to specialist trade and industry visitors, Eurobike is rolling out two Festival Days, Friday and Saturday, for all bike fans. BikeBiz
-
March 5, 2021
The Diva Dash Women’s Obstacle Run is Reinvented and Offers Experiential and Custom Partnerships To Reach 30,000+ Active Women.
BOULDER, Colorado, March 5th, 2021– Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official partnerships with companies wanting to connect with active women through the NEW Diva Dash Adventure event. Originally known as the SHAPE Diva Dash, the event started as a women’s obstacle adventure...
-
March 5, 2021
Charm City Run Events Launches Spring Explorer Race Series
Baltimore, MD- Baltimore-based Charm City Run Events has created a new twist on the virtual race model with the launch of the Spring Explorer Race Series. The Spring Explorer Race Series is a bundle of 7 virtual races run over the course of 8 weeks with actual courses in different communities...