News Topics
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March 10, 2021
USA Triathlon Announces Six 2020 Coaches of the Year
COLORADO SPRINGS, Colo. — USA Triathlon today recognized six of its most influential coaches as 2020 Coaches of the Year for their contributions during the unusual 2020 triathlon season. The awards for 2020 focused on athlete development, community impact, volunteer service and coaching education — areas where awardees provided immense...
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March 10, 2021
Mountain Hardwear Ghost Whisperer Ultralight Jacket Earns 2021 Backpacker Editor’s Choice, Gold Award
Richmond, Calif. (March 10, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that their Ghost Whisperer Ultralight Jacket earned the coveted 2021 Editor’s Choice, Gold award from Backpacker Magazine. The rare 1,000-fill RDS-certified down jacket hit the market in...
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March 10, 2021
Mountain Hardwear Partners with Professional Skier Rachael Burks
Richmond, Calif. (March 9, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to expand the brand’s snowsports athlete team with the addition of professional skier, Rachael Burks. Dubbed “The Most Underrated Woman in Pro Skiing,” Rachael Burks is known for skiing burly...
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March 10, 2021
Team BikeExchange, Trek-Segafredo and Rally Cycling Headline Initial Teams Slated for September’s Inaugural Maryland Cycling Classic
BALTIMORE, Maryland– The Maryland Cycling Classic supported by UnitedHealthcare, America’s top one-day professional cycling race and the only UCI-sanctioned road race in the U.S., today announced the first five teams confirmed to compete at the inaugural event, scheduled for September 5, 2021. WorldTour teams Trek-Segafredo and Australia’s Team BikeExchange will be joined...
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March 10, 2021
BibBoards Launches “I Got the Vaccine” health identifier To Raise Awareness
With the world going through a rough period with the Covid-19 pandemic, it is slowly creeping to a new normal. Vaccines are giving people hope that things might return to normal. However, with little information available coupled with misinformation that spreading out there especially through social media, acceptance, and take-up...
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March 10, 2021
CAKE and West Coast EV Announce Joint Venture
(Stockholm, Sweden – March 10, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today a partnership with West Coast EV (WCEV) to establish a flagship CAKE retail dealership, service center, as well as CAKE’s first US-based CAKE test track. The WCEV facility, based in McFarland, CA,...
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March 10, 2021
Life Time Announces Full Lineup of First-Ever Her Summit on March 19-21
BOULDER, Colo., (March 10, 2021) — On the heels of Life Time’s announcement of Her Summit, its first-ever women’s retreat created to increase comfort, accessibility and knowledge of outdoor sports for women, the company today announced the full lineup of speakers and sessions at the virtual gathering March 19-21, including...
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March 10, 2021
Team Evergreen to Present The Hundo in 2021 and Beyond
EVERGREEN, COLO, March 10, 2021 — Team Evergreen Cycling, announces a new addition to their events offering: the Hundo. Known to provide some of the smoothest single track in Colorado in the beloved Buffalo Creek area near Bailey, CO, “the Hundo,” taking place on June 19th, will now have a...
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March 10, 2021
BibRave Innovates the Virtual Race Experience with the Napa Valley Marathon
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, created a unique digital content series for the Napa Valley Marathon, managed by Blistering Pace Race Management (BPRM), that propelled their recent virtual experience beyond the standard race model. With the Behind the Vines digital content series, BibRave...
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March 9, 2021
Nike Names New North America Head Following Sneaker Resale Saga
Nike Inc. has named a new head for its North America business, as well as made changes to its senior leadership team, following the sneaker resale saga that dominated headlines last week. The sportswear giant announced the appointment of Sarah Mensah, who steps in as VP and GM of North...
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March 9, 2021
Echelon Announces Connected Bike Exclusive to Sam’s Club
Just months after its mishap with Amazon, Echelon announced that its Echelon Sport-s connected bike is available exclusively at Sam’s Club for $799 and includes a free six-month trial of its Sport membership. Front Office Sports
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March 9, 2021
Endurance Sportswire Executive Interview Series – CREDO Tri’s Co-Founder and CEO Heath Eskalyo
Heath Eskalyo recently launched a new mobile app for triathletes that motivates, inspires and brings together age group triathletes and pros. We sat down with Heath for a Q & A to learn more about his idea for the app and how it is helping triathletes. Tell us a bit about...
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March 9, 2021
PeopleForBikes Releases Study Investigating Barriers to Inclusive Bicycling Culture
BOULDER, COLO. (March 9, 2021) — PeopleForBikes is proud to release a new, groundbreaking report, "Where Do We Go From Here? Breaking Down Barriers to Bicycling in the U.S." The 2018-2019 study found that meaningful engagement with historically marginalized communities, expanded private-sector encouragement programs and an investment in quality bicycle...
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March 9, 2021
Mayweather Boxing + Fitness Chicago Studio Celebrates One Year Anniversary
CHICAGO, IL (March 9, 2021) – Mayweather Boxing + Fitness – a group fitness and boxing experience created by legendary boxer Floyd Mayweather – is celebrating the one-year anniversary of its downtown Chicago Studio, which has continued to experience growth and success. Throughout 2020, the Studio surpassed sales and membership goals,...
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March 9, 2021
Dick’s Sporting Goods Posts Quarterly Earnings Beat but Outlook Suggests Slower Sales in 2021
Dick’s Sporting Goods Inc. logged better-than-expected fourth-quarter financial results but provided an outlook that suggested a slowdown in sales for the year ahead. For the three months ended Jan. 30, the Coraopolis, Penn-based retailer recorded profits of $225 million, or earnings of $2.43 per share, versus the prior year period’s...
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March 9, 2021
Machines For Freedom x Dioscvri Launch Mystic Felines Collection
Los Angeles, Calif. (March 9, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has joined forces with Alameda, California-based art studio, Dioscvri to launch a collaborative garment and gear collection featuring a hand-carved block design. The Mystic Felines Collection consists of a long sleeve shirt, a short-sleeve shirt, a...
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March 9, 2021
Jaybird Teams Up With Des Linden To Inspire Future Generations of Runners
PARK CITY, Utah — March 9, 2021—Jaybird, the leader in wireless headphones for outdoor sports and fitness enthusiasts, announced its partnership with American long-distance runner, Des Linden. Linden is a two-time Olympian in the marathon, representing the U.S. in 2012 and 2016, and won the Boston Marathon in 2018 becoming...
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March 9, 2021
How virtual cycling platform Zwift created an enduring new esport
It’s not just a pandemic pastime. Zwift’s gamified version of e-cycling is here to stay. Fast Company
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March 9, 2021
Zwift Appoints New Board Members: Patrick Pichette and Celeste Burgoyne
LONG BEACH, CA, Zwift, the online fitness platform for cyclists, runners and triathletes worldwide, has confirmed the appointment of Patrick Pichette and Celeste Burgoyne to its board of directors. The appointments follow Zwift’s recent Series C funding round. “We made a commitment to invest in the very best talent to...
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March 9, 2021
5x World Champ Craig Alexander Launches Vespa Pro Triathlon Team
(Miami, FL) March 9, 2021 – With the high profile CHALLENGE:MIAMI Triathlon serving as his backdrop, Craig “Crowie” Alexander, 5x World Triathlon Champion and former Hawaii IRONMAN course record holder, today announced the launch of the Vespa Professional Triathlon Team. Slated to include 12 of the world’s most accomplished and...
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March 9, 2021
Sea to Summit’s Telos TR2 Wins BACKPACKER Editor’s Choice Award
Boulder, CO (March 9, 2021)— Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is thrilled to accept a BACKPACKER Magazine Editor’s Choice award for the company’s Telos range of backpacking tents. The Telos is part of an ambitious and innovative new lineup of lightweight and...
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March 9, 2021
“I feel Slovenia” – Virtual Tour of Slovenia | Stage 3 with Domen Novak and Aljaž Turk
Ljubljana, Slovenia / March 9th, 2021 - The open, Virtual Tour of Slovenia by ‘I feel Slovenia’ on ROUVY is now going for its third stage events. Cyclists worldwide continue to travel and race around Slovenia virtually. Both formats, the Group Ride (on March 10th) and the race (on March...
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March 9, 2021
Detroit Resident runs 313 Kilometers for charity as part of 313 Day Virtual Running event
DETROIT, MI – Local endurance event company, Epic Races has not been able to hold actual running events during this pandemic so they have focused on expanding their virtual events and helping nonprofits raise money while they themselves have not been able to hold live events that bring in much...
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March 9, 2021
Cleary Bikes Chooses Thorpe Marketing as its Agency of Record
Richmond, Cali — Cleary Bikes, a specialty manufacturer of kids’ bikes, has selected Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Cleary Bikes’ public and media relations. “We’re really looking forward to growing Cleary into a brand leader within the kids' bike category. Cleary is...
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March 9, 2021
BKOOL Announces Women on Wheels Challenge presented by ELITE
FONTANIVA, ITALY, March 9, 2021 — Elite Cycling announced their WOMEN ON WHEELS, BKOOL challenge on March 8th (International Women’s Day). Designed to celebrate, connect, and support women cyclists, it will continue throughout Women’s History Month and will close on April 11th. “The goal is to celebrate all women in...