News Topics
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April 1, 2021
Kodiak Hikes to New Heights in Spring ’21 Collection
Cambridge, Ontario, April 1, 2021 – Kodiak is taking its 110 years of boot-making expertise to the trails with the Skogan, a new premium hiking boot. The Skogan is the hero of Kodiak’s Spring 2021 collection, which features footwear built to both work and play hard. “To create the Skogan...
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March 31, 2021
Pure Gravel Providing Live Race Coverage of Bianchi Rock Cobbler
Carlsbad, CA – Pure Gravel, a lifestyle brand focused on Gravel Cycling, is excited to announce they will be producing Live Coverage of the Bianchi Rock Cobbler, April 10, 2021. The presenting broadcast sponsor is Eliel Cycling. Beginning with the EXPO on Friday, April 9th., Pure Gravel will be posting...
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March 31, 2021
Hyland’s Powered Announces 2021 Ambassador Lineup
LOS ANGELES – March 31, 2021 – Hyland’s, a century-old leader in creating products to support a healthy, active lifestyle, is proud to announce its 2021 Hyland’s Powered Ambassador Team. The Hyland’s Powered team includes 85 marathoners, ultrarunners, triathletes and cyclists from 27 states who will represent the brand at high-profile events...
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March 31, 2021
Utah, North Dakota latest to adopt safety stop law for cyclists
Utah and North Dakota became the latest states to adopt the controversial Idaho Stop law, allowing cyclists to treat a stop sign as a yield sign. Bicycle Retailer
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March 31, 2021
5 people who showed why you shouldn’t lie on Strava
In case you need more convincing that cheating on Strava isn’t a good call, here are five times users posted false or misleading workout data (on purpose or by accident) and got caught right away. Canadian Running Magazine
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March 31, 2021
Shimano Announces New President
Shimano appointed Taizo Shimano, who joined the company in 1991 and served as a senior executive vice president since 2018 after leading Shimano’s Fishing Tackle division, as its new president. SGB Media
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March 31, 2021
Tonal Raises $250 Million in New Funding, Teases Upcoming IPO
At-home fitness startup Tonal raised $250 million in a new round of funding, giving the company a $1.6 billion valuation. The wall-mounted system, which launched in 2015, uses advanced technology to replicate equipment, exercises, and weights found at brick-and-mortar gyms. Front Office Sports
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March 31, 2021
San Diego Supporters Petition for Return of Fun Runs, Marathons, Cycling Events
State COVID-19 restrictions continue to impact endurance events. Now event planners push state leaders with online petition. NBC
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March 31, 2021
Tour de Brasilia Goes Virtual with ROUVY, enabling cyclists discover Brazil online and race the streets of its capital from home
Brasilia, Brazil / March 31, 2021 - BRAZILIAN VIRTUAL CYCLING announces official partnership with ROUVY. The organization plans to extend the main events with their digital version and provide their best courses for the exciting augmented racing experience. BRAZILIAN VIRTUAL CYCLING was created in 2020 with the aim of...
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March 31, 2021
MYLAPS and IRONMAN Europe partner up to enhance race experience
Haarlem/Frankfurt - MYLAPS Sports Timing and IRONMAN Europe announce a 3-year agreement to enhance the race experience for more than 75,000 triathletes. The participants of most IRONMAN races (around 30 events per year) across Europe will be ensured of the latest developments in timekeeping. Many IRONMAN race directors and participants...
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March 31, 2021
IRONMAN VR Team Challenge Wraps Up North America Competition on IRONMAN Now Facebook Watch Page with Teams taking on Olympic Distance Triathlon Simulation; Emea Preview Show Slated for April 7
- Team Morgon Latimore stretches lead on Team Ryan Kinder and Team Shannon Spake going into the final week of competition for the North America portion of the IRONMAN VR Team Challenge - Third and final week of North America region competition taking place on Thursday, April 1 at 7:00...
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March 31, 2021
BibRave Expands Marketing Partnership with Knockaround
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has expanded its marketing services with Knockaround, the original affordable and stylish sunglasses company based in San Diego. What started as a product-seed and promotional arrangement has blossomed into a full-fledged agency relationship and multi-facetted partnership. Building upon...
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March 31, 2021
GOAL Foundation Extends Partnership with haku to Drive Memorable Experiences for the Greater Ogden Community
With the pandemic continuing to shift the event landscape, many organizations have begun to envision what the endurance event industry might look like in the next few years. The ability to offer superior customer service, transform insights into action, create unforgettable participant experiences, and foster engaged communities through loyalty- building...
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March 31, 2021
GiveSignup | RunSignup Reports Growth at the Close of Q1 2021
Moorestown, NJ – After a challenging year for endurance events and nonprofits, GiveSignup | RunSignup closes Q1 of 2021 with encouraging signs of market expansion. Total transactions on the platform in March 2021 were just short of the transactions from March 2019, despite the continued absence of many large endurance...
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March 31, 2021
Race Roster’s event calendar tool is more powerful than ever
London, ON (Wednesday, March 31, 2021) - Many timers and event organizations have been using Race Roster’s calendar builder to drive registrations and easily link to results, photos, and more, directly from their own websites. Race Roster’s calendar tool is continuously advancing to give event industry professionals even more control...
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March 30, 2021
Lululemon forecasts better-than-expected sales as digital business accelerates
Lululemon reported net income of $329.8 million, or $2.52 per share, compared with net income of $298 million, or $2.28 per share, a year earlier. Its online sales surged 92%, as many consumers preferred to shop from home during the Covid pandemic. Women’s sales were up 19%, and men’s grew...
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March 30, 2021
USA Triathlon Foundation Announces Recipients of $59,250 in Additional COVID-19 Relief Fund Grants
COLORADO SPRINGS, Colo. — The USA Triathlon Foundation, in partnership with the Professional Triathletes Organisation (PTO), today announced the 27 recipients of nearly $60,000 in grant funding through the second round of the USA Triathlon Foundation COVID-19 Relief Fund. The fund was established last April to support multisport community members...
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March 30, 2021
British marathoner wore blacked-out Nike Vaporflys in Olympic Trials win
On Running-sponsored Chris Thompson wore a pair of Nike's super shoes to qualify for the Tokyo Games...and On Running knew about it. Canadian Running
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March 30, 2021
Tour de France crash inspires high-tech solution for safety
Norwegian's Safe Cycling Race brings LED signs to major pro cycling events to alert riders. Cycling News
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March 30, 2021
Altra Partners with &Mother for Virtual Mother’s Day 5K Race on May 9
Denver, Colo. (March 30, 2021) –Altra, an innovator in the performance footwear category, is partnering with &Motherfor a Mother’s Day virtual 5K to support its mission to break the barriers that limit a woman’s abilityto thrive as a mother and in their career. This Mother’s Day, May 9, women and...
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March 30, 2021
Title Nine Announces Pitchfest Dedicated to Supporting Women-Owned Nonprofits
Emeryville, Calif. (March 30, 2021)- Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk, and own, is proud to announce its inaugural Pitchfest Nonprofit Edition (Pitchfest NPE). After three successful years of Pitchfest Outdoor Edition,designed to help women-owned brands bring their products to a larger...
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March 30, 2021
Suunto Bolsters Award-Winning Sports Watches With All-New Premium Models
HELSINKI, Finland (March 30, 2021) — Suunto, the global leader in sports watches, dive computers and precision instruments, today announces the addition of new premium variants to the brand’s two award-winning sports watches, the Suunto 7 and Suunto 9. Both watches feature a new minimalistic design with high-grade five titanium bezels...
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March 30, 2021
Healthy Kids Running Series Secures Lidl US as East Coast Sponsor
Healthy Kids Running Series (HKRS) announced today that Lidl US, the fast growing and top ranked U.S. grocer, will become an official east coast sponsor for the 2021 spring and fall race seasons. The partnership will support more than 17,000 kids in New York, New Jersey, Delaware, Maryland, Washington, DC,...
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March 30, 2021
HOKA ONE ONE® x Cotopaxi® Empowers All Athletes to Explore the Trails
(Salt Lake City, Utah and Goleta, Calif.), Mar. 30, 2021 – Outdoor and B Corp brand Cotopaxi® and leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), have joined forces to launch a colorful collaboration featuring limited-edition riffs on two signature styles. Born out of a...
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March 30, 2021
Austin Marathon Adds Siete Family Foods as Partner
AUSTIN, Texas, March 30, 2021 -- Leading up to the 2021 Austin Half Marathon, Ascension Seton Austin Marathon presented by Under Armour is excited to announce its partnership with locally owned and operated Siete Family Foods. The Austin-based company, which has quickly become the leading health-conscious Mexican-American food brand on...