News Topics
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April 5, 2021
Red Bull Raid Showcases Local Talent As Spring Conditions At Squaw Valley Shine
Olympic Valley, CA- (April 5, 2021) – Local North Tahoe-area skiers and snowboarders converged upon Squaw Valley today for Red Bull Raid–the only freeride event in the United States that blends uphill ski mastery with big-mountain prowess–and after a sunny day of all-mountain competition, skier Trevor Semmens, splitboarder Garrett Cygan,...
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April 5, 2021
Charge E-Bikes Cycle Forward with Backbone Media
Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004,...
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April 5, 2021
Saucony® Appoints Fábio Tambosi as Chief Marketing Officer
WALTHAM, MA (April 5, 2021) –Saucony, a division of Wolverine Worldwide, Inc.(NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately. In this role, Tambosi will be responsible for providing strategic development and...
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April 3, 2021
Life Time Introduces The ‘Rad Dirt Fest, a New Gravel Bike and Trail Run Event in Trinidad, Colorado
TRINIDAD, Colo., April 3, 2021— As off-road endurance events continue to gain popularity throughout the country, Life Time is excited to announce The ‘Rad Dirt Fest, a new off-road cycle and trail run event based in Trinidad, Colo. The ‘Rad marks the newest event conceptualized by the Life Time Events...
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April 2, 2021
Salem, Oregon Announced as Host City of New IRONMAN 70.3 Oregon Triathlon
SALEM, Ore. / TAMPA, Fla. (April 2, 2021) – IRONMAN, in conjunction with Travel Salem and Sport Oregon, announced today that Salem, Oregon, will serve as the newest host venue for an IRONMAN® 70.3® triathlon. The inaugural IRONMAN® 70.3® Oregon event will take place on Sunday, July 25, 2021, with...
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April 2, 2021
Waco, Texas Newest Destination to Host Full-Distance IRONMAN Triathlon; Inaugural Edition Set for October 2021
WACO, Texas / TAMPA, Fla. (April 2, 2021) – IRONMAN announced today a new full-distance IRONMAN® triathlon will be added in Waco, Texas providing for additional racing opportunities in the fall of this year. The inaugural IRONMAN Waco will take place on Saturday, October 23, 2021 and be followed by IRONMAN® 70.3® Waco...
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April 2, 2021
What Makes a Pro Runner Valuable to a Brand?
Race performance still matters more than social media. For now. Outside
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April 2, 2021
It’s Time to Mash It Up: Humana Rock ‘N’ Roll Virtual Running Club Mixes It Up This April
TAMPA, Fla. (April 2, 2021) –The Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™) is hitting the virtual pavement this April with the Mashup theme, and who doesn’t love a good mashup to jam out to on their runs? Throughout April, participants will be able to mash-it-up with one week...
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April 2, 2021
Italian private equity firm buys Cytech Group
PM&Partners SGR, and Italian private equity company, has become the majority shareholder in Cytech, the parent company Elastic Interface and other cycing brands. In 2020 the company sold more than 3.2 million pads. Elastic Interface also has recently expanded into offer cycling glove pads, used by brands including Giro. Cytech's...
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April 2, 2021
Peloton Completes Precor Acquisition
With this acquisition, Peloton establishes its U.S. manufacturing capacity, anticipates boosting research and development capabilities with Precor's highly-skilled team and accelerating Peloton's penetration of the commercial market. Peloton plans to produce connected fitness products in the United States before the end of the calendar year 2021. Yahoo
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April 1, 2021
New York pop-up retailer brings rarely seen road brands to US cyclists
The pop-ups feature some high-end road cycling brands rarely seen in the U.S., such as Festka (from Czech Republic), Isadore (from Slovakia), MAAP (Australia), and Q36.5 (Austria). The store has no brick-and-mortar home, but makes online sales (with delivery by bicycle an option in New York City) and operates the pop-up...
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April 1, 2021
Chinese runners applaud marathon race’s termination of partnership with ASICS
Chinese runners applauded the suspension of a partnership between a domestic marathon race organizer and Japanese sportswear company ASICS, which has caused outrage among the Chinese public for its double-crossing move on the Xinjiang cotton issue. Global Times
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April 1, 2021
Groundbreaking SuperStarch Energy Now Available in Pre-Mixed Pouches
(Woodbridge, CT) The UCAN Company is launching an extraordinary innovation in sports fueling called UCAN Edge. It is the first and only SuperStarch-based energy product in a portable pouch. UCAN Edge delivers peak athletic performance without compromising your health and metabolic fitness, all in a convenient format. “I’ve used Edge...
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April 1, 2021
“No One Should Ever Be Penalized for Getting Pregnant”
How a new maternity leave policy is changing the landscape for female pros. Triathlete
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April 1, 2021
Cyclist killed while trying to beat rising South Miami Avenue drawbridge
The experienced cyclist tried to make it across the bridge that connects downtown Miami to Brickell. Police said he was possibly trying to beat the bridge as it was rising up and got stuck, but despite his efforts to hang on, he would not survive. WSVN
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April 1, 2021
Noble Biomaterials Launches New Antimicrobial Fabric Solution Under Ionic+™ Brand
SCRANTON, PA. (April 1, 2021) — Noble Biomaterials, creator of the most advanced antimicrobial system on the planet, announces today the release of their new Ionic+™ fabric solution, Ionic+™ Durable. Ionic+ Durable is a silver-based fabric finish that is an effective, expedient way to deliver antimicrobial benefits. It is applied...
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April 1, 2021
USA Cycling Awards Inaugural Club Safe Sport Program Recipients
COLORADO SPRINGS, Colo. – USA Cycling’s new Club Safe Sport Program allows clubs to demonstrate their commitment to creating a safe and enjoyable environment for all club members through implementing, enforcing and monitoring USA Cycling’s Club Safe Sport Program. The Program was introduced in September 2020, with applications accepted on a...
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April 1, 2021
Super League Triathlon To Expand Tech Offering With Racecheck Acquisition
Super League Triathlon has strengthened its plans to further innovate in sport and technology with the acquisition of Racecheck. The world’s most exciting triathlon brand is now backed by the technical expertise of Racecheck, who have developed a thriving race review and feedback management platform for event organisers and the...
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April 1, 2021
Epic Adventurers, Endurance Athletes Invited To Apply for Punch Gunk’s Go Get It Grant Program
LOS ANGELES – Punch Gunk, the award-winning performance therapeutics company shaking up the pain relief and workout recovery industry, announced today that applications are now open for their Go Get It Grant Program. Athletes and teams in need of a financial assistant for upcoming athletic endeavors can apply for amounts...
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April 1, 2021
2021 Austin Half Marathon Seeks Local Bands to Provide On-Course Music
AUSTIN, Texas, April 1st, 2021 -- The Ascension Seton Austin Half Marathon presented by Under Armour invites local bands to join the race-day excitement and perform live music on the 13.1-mile course. Local musicians have provided energy and the sounds of Austin for years to runners on course. Runners from...
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April 1, 2021
Alabama Cycling Classic returns July 3rd-4th as Part of USA Cycling’s Professional Road Tour
Anniston, Ala. (April 1, 2021) -- Following a 2020 cancellation due to challenges related to the COVID-19 pandemic, the Alabama Cycling Classic returns to Calhoun County in its traditional weekend format of national bicycle races for amateur and professional athletes on July 3rd and 4th. The City of Anniston will...
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April 1, 2021
The Woodlands Marathon Has Been Selected as Qualifying Event for the 2023 Abbott World Marathon Majors Age Group World Championship
THE WOODLANDS, TX (March 31, 2021) The Woodlands Marathon Management is pleased to announce it has been selected to be an Abbott World Marathon Majors Wanda Age Group Qualifying Event for the AbbottWMM Wanda Age Group World Championship in the spring of 2023. Set for Saturday, March 6, 2022, the...
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April 1, 2021
DeLuna’s Open Water Swim Sees Surge in Race Registrations
Pensacola Beach, Florida – The second stop on the Speedo SALT Series, the 3rd Annual DeLuna’s Open Water Swim, takes place Saturday, April 24, 2021, in the protected waters of Santa Rosa Sound in Pensacola Beach, Florida. This year’s race is quickly becoming one of the Series’ more popular events...
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April 1, 2021
Team Evergreen Launches Session Series at Floyd Hill
EVERGREEN, COLO, April 1, 2021 -- Team Evergreen introduces the Session Series at Floyd Hill - a new weeknight short-course enduro series with a weekend finale on The Sluice, a highlight acclaimed trail at Floyd Hill in Clear Creek. The Sluice, originally known as Segment 4, opened for the first...
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April 1, 2021
Life Time Sets Date for 2021 Verizon New York City Triathlon: July 11
NEW YORK CITY, April 1, 2021 —With safety front and center, Life Time today announced that the iconic 2021 Verizon New York City Triathlon will take place on July 11, pending evolving health guidelines and final City approval. Event planning is underway now in consultation with the City of New...