BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 23, 2026
RunSignup Announces RunSignup University 2026 for Hands-On Race Director Education
Moorestown, NJ (February 23, 2026) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading technology solution for U.S. endurance events, has opened enrollment for the third iteration of RunSignup University. RunSignup University 2026, a hands-on educational session for race directors and industry professionals, will be held in Saint Paul, MN on June 17-18,...
February 23, 2026
Vekta adopted by multiple WorldTour teams as AI-powered coaching platform gains momentum in pro cycling
Paris, France (February 23, 2026) /ENDURANCE SPORTSWIRE/ – Vekta, the AI-powered training and coaching platform for endurance sport, is accelerating its presence at the highest level of professional cycling, with multiple WorldTour and elite development teams now using the platform as part of their trusted training and performance ecosystem. Newly joining...
February 22, 2026
Pop-Tarts® Named Official Snack of the ASICS Los Angeles Marathon
LOS ANGELES, Calif. (February 22, 2026) /ENDURANCE SPORTSWIRE/ — The ASICS Los Angeles Marathon, produced by The McCourt Foundation, is thrilled to announce that Pop-Tarts® has officially joined the 2026 race season as the Official Snack of the ASICS Los Angeles Marathon. The new partnership has two unique activations that...
February 21, 2026
Trek Bicycle among the thousands of companies suing to collect tariff rebates
Trek Bicycle Corporation is one of the thousands of U.S. companies, including major corporations like Costco, Goodyear Tire & Rubber Company, and Toyota, that are suing the U.S. government to try to recover tariffs paid under the International Emergency Economic Powers Act, which the Supreme Court ruled illegal on Friday. Trek filed...
February 20, 2026
Whoop Is Making a Big Pro Sports Push
Whoop’s partnership engine is humming. Ferrari’s F1 team and Saudi soccer club Al Nassr are just the latest additions to a sports partnership portfolio that keeps growing There’s a Whoop wearable on soccer star and wellness investor Cristiano Ronaldo’s wrist and now there will be one on Lewis Hamilton’s in Melbourne when...
February 20, 2026
Blistering Pace Race Management Celebrates 10 Years of Delivering World-Class Endurance Events
NAPA, CALIFORNIA /ENDURANCE SPORTSWIRE/ - Blistering Pace Race Management (BPRM), a leading race management company specializing in nonprofit legacy events and large-scale endurance races, is celebrating its 10-year anniversary this February. Founded in 2016 by industry veteran Michelle La Sala, BPRM has grown into a nationally respected partner for race organizations...
February 20, 2026
Usal® x OOFOS Introduce the Cochno Clog
LOS ANGELES, CA (February 20, 2026) /ENDURANCE SPORTSWIRE/ — Usal® x OOFOS have come together to reimagine comfort footwear through the lens of nature, ritual, and movement with the launch of the Cochno Clog, a limited-edition style where technology meets nature-driven design. Inspired by the mysterious carvings of the Cochno...
February 20, 2026
Eataly Joins ASICS Los Angeles Marathon as Official Sponsor and Finish Line Terrace Host
LOS ANGELES, Calif. (February 20, 2026) /ENDURANCE SPORTSWIRE/ — The 2026 ASICS Los Angeles Marathon, produced by The McCourt Foundation, has announced a partnership with Eataly, the world-renowned Italian marketplace and retail concept, for the 2026 race season. Eataly will serve as the exclusive host of the VIP Finish Line Terrace for the...
February 20, 2026
ASICS Los Angeles Marathon and the Academy of Motion Picture Arts and Sciences Collaborate on Oscars® Red Carpet Experience on March 8
LOS ANGELES, Calif. (February 20, 2026) /ENDURANCE SPORTSWIRE/ — The ASICS Los Angeles Marathon, produced by The McCourt Foundation, partners with the Academy of Motion Picture Arts and Sciences to bring the magic of the Oscars® directly to the course on race day, Sunday, March 8. At Mile 11, on the...
February 20, 2026
Grüns Signs On as Official Daily Nutrition Partner for the Vacation Races Series and Three Key Motiv Sports Events
HUNTINGTON BEACH, Calif. (February 20, 2026) /ENDURANCE SPORTSWIRE/ — Motiv Sports and Vacation Races, a North American leader in mass participation events, has announced a new collaboration with Grüns. The brand will serve as the Official Daily Nutrition Partner for all 15 Vacation Races events and three keystone Motiv Sports...
