BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 28, 2025
PTO Announces Series C Funding Led by Saudi-backed SURJ Sports Investment and Michael Moritz
The Professional Triathletes Organisation (PTO) has announced “the successful completion of a Series C funding round, led by SURJ Sports Investment (SURJ) and supported by Cordillera, Verance Capital and Sir Michael Moritz.” Reports put the total raised in the latest funding round at US$40 million. This is big news for...
July 28, 2025
HOKA Outperforms Q1 Expectations
Deckers Brands delivered a strong start to fiscal 2026, with first-quarter revenue climbing 17% to $965 million as both HOKA and UGG exceeded expectations. The footwear giant’s earnings per share got a 24% boost to $0.93, demonstrating the ongoing strength of its premium brand portfolio despite an uncertain retail landscape. HOKA...
July 25, 2025
Grand Slam Track Took Pride In Being Transparent. But Was It?
Grand Slam Track, commissioned by multi-time Olympic gold medalist Johnson, marketed itself on head-to-head competitions divided into event groups and boasted unprecedented prize pots for athletes. Each “Slam” event group winner was set to receive $100,000 at each meet, with competitors behind them also receiving significant earnings. Johnson first announced...

July 25, 2025
Altra Named Official Footwear Partner of Diplo’s Run Club
PHILADELPHIA (July 25, 2025) /ENDURANCE SPORTSWIRE/ - Altra, a leader in performance running footwear, has been announced as the official footwear partner of Diplo’s Run Club, a nationwide 5K series combining music, movement, and community. The partnership kicks off this weekend at the tour’s inaugural race in Philadelphia on Saturday,...
July 24, 2025
Rouvy Acquires BKOOL Indoor Cycling Platform
ROUVY, the indoor cycling app that brings the world’s most iconic routes to life and empowers users to ride, train, and explore anywhere from home, has announced that it has completed the acquisition of BKOOL for an undisclosed sum. BKOOL will continue as a standalone brand within The ROUVY Group....
July 24, 2025
San Antonio Marathon Announces Official Sponsors, Benefiting Partner and Course Updates
San Antonio, TX (July 24, 2025) /ENDURANCE SPORTSWIRE/ – Organizers of the inaugural San Antonio Marathon announced the first set of sponsors and benefiting partner for the city’s annual marquee running event. Silver Eagle Beverages and Constellation Brands announced Corona Premier as the official beer of the San Antonio Marathon....

July 24, 2025
KINeSYS Featured in Allergic Living’s 2025 List of Top Allergy-Friendly Sunscreens
24 July 2025, Vancouver, Canada /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to share that Allergic Living has recommended our SPF 30 KIDS Fragrance-Free Spray Sunscreen in their 2025 guide to Top Allergy-Friendly Sunscreens. This is the third KINeSYS product to receive the honour—and marks the fifth consecutive year our...

July 24, 2025
Chicago Fire FC Names Nix Biosensors a Proud Supplier for Team Hydration Optimization
BOSTON, MASS (July 24, 2025) /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced a new partnership with Chicago Fire FC. As heat-related stress and performance fatigue become growing areas of interest across global soccer, Chicago Fire FC is taking action. The club has named...

July 23, 2025
Maryland Cycling Classic Debuts Historic Course for Men’s & Women’s Races
BALTIMORE (July 23, 2025) /ENDURANCE SPORTSWIRE/ – The 2025 Maryland Cycling Classic will make history on Saturday, Sept. 6, as America's premier professional cycling race debuts both men's and women's competitions together for the first time on an exciting new 17.9-mile (28.8km) circuit course entirely in the City of Baltimore....
July 23, 2025
MarathonFoto will celebrate athletes and enhance race experience with on course photography at Garmin Marathon Series
Washington, Iowa (July 23, 2025) /ENDURANCE SPORTSWIRE/ — MarathonFoto (marathonfoto.com), the world’s leading race photography company, is proud to announce a new collaboration with the Garmin Marathon Series, a premier collection of running events dedicated to delivering unforgettable experiences for athletes of all levels. This exciting initiative will bring professional photography...