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February 26, 2026

4iiii Launches New Viiiiva Heart Rate Monitor With Superior Battery Life and Comfort

COCHRANE, ALBERTA (February 26, 2026) /ENDURANCE SPORTSWIRE/ — 4iiii Innovations Inc., a leader in power-driven cycling performance, launches the newest Viiiiva Heart Rate Monitor, combining comfort, durability, and an exceptional 540+ hour battery life. Designed for athletes of all abilities, the Viiiiva uses a high-sensitivity chest strap to capture the...

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February 25, 2026

SIDI launches Spring/Summer 2026 collection, marking a bold new era for the iconic brand

MASER, Italy (February 25, 2026) /ENDURANCE SPORTSWIRE/ – Since 1960, SIDI has been renowned for its dedication to quality and technical innovation, defining what performance footwear means for cyclists. SIDI's Spring/Summer 2026 collection combines advanced materials, updated aesthetics, and rider-first engineering to raise the standard across every discipline and every...

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February 25, 2026

Gold Coast T100 Triathlon To Host New ‘Performance Science Meets Business’ Leadership Summit

Gold Coast, Australia (February 25, 2026) /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) will host a high Performance business summit on the eve of its upcoming Gold Coast T100 Triathlon on 21-22 March 2026, with Break Records, Even When You’re Down (BREWYD), a pioneering performance consultancy that applies elite...

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Triathlon

February 25, 2026

ERC Timing Services Launches as New Independent Provider of Elite Timing Solutions for Endurance Events Nationwide

[Bettendorf, IA] — [February 25, 2026] /ENDURANCE SPORTSWIRE/ - ERC Timing Solutions, a new independent race timing and event services company, has officially launched, bringing elite-level timing, scoring, and event support to endurance events across the United States. Founded by industry veterans Adam Tisue and Kevin Jandt, ERC Timing delivers...

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Running

February 24, 2026

USA Cycling and TrainingPeaks Continue Longstanding Partnership Supporting Athlete and Coach Development

COLORADO SPRINGS, Colo. (February 24, 2026) /ENDURANCE SPORTSWIRE/ – USA Cycling and TrainingPeaks today announced the continuation of their longstanding partnership through 2028, supporting athlete training, coach education, and performance at all levels of the sport. This partnership reflects a shared commitment to helping athletes and coaches train smarter, perform...

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February 24, 2026

Miwok 100K Announces The North Face as New Title Sponsor

Stinson Beach, CA /ENDURANCE SPORTSWIRE/ - The Miwok 100K, one of the most respected ultramarathons in the United States, is proud to announce a new title partnership with The North Face. Beginning in 2026, the race will officially be known as the Miwok 100K Presented by The North Face. Known...

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