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January 15, 2026

Race Director University Launches Sponsorship Portal Connecting Brands with Certified Event Professionals

DeKalb, Ill. (January 15, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU) has launched the RDU Sponsorship Portal, a platform designed to connect brands, vendors, and sponsors directly with certified race directors seeking partnerships for their endurance events. The Sponsorship Portal addresses a persistent challenge in the endurance events industry:...

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January 15, 2026

15 Years of Impact: The Louisiana Marathon Continues to Fuel Baton Rouge Tourism

BATON ROUGE, LA. (January 15, 2026) /ENDURANCE SPORTSWIRE/  - The Louisiana Marathon celebrates a major milestone this year as it marks the 15th running of the event, welcoming runners from across the world to Baton Rouge for a weekend that blends athletic achievement with the culture, music, and hospitality Louisiana...

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January 14, 2026

ASICS Los Angeles Marathon Announces NBC4 and Telemundo 52 as Broadcast Partners

LOS ANGELES, Calif. (January 14, 2026) /ENDURANCE SPORTSWIRE/ – The ASICS Los Angeles Marathon has named NBC4 / KNBC and Telemundo 52 / KVEA as its new broadcasting partners, kicking off with the 2026 marathon on March 8. The partnership will continue through at least the 2029 event. This partnership...

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January 14, 2026

Belgian Waffle Ride Renews Partnership with Neversecond as Official Performance Nutrition Partner

Encinitas Calif. (January 14, 2026) /ENDURANCE SPORTSWIRE/ — The Belgian Waffle Ride (BWR), the world’s original and most iconic unroad cycling event series, is proud to announce that Neversecond will once again serve as its Official Performance Nutrition Partner, continuing a partnership that reflects the evolution of both the sport of gravel...

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January 14, 2026

Breaking the “Swag Fatigue”: How Magic Race Swag’s New Interactive Cups Are Revitalizing Summer Events & Beer Runs

January 14, 2026 /ENDURANCE SPORTSWIRE/ - In today’s endurance industry, competition is fiercer than ever. With race calendars saturated, organizers face a growing challenge: "Swag Homogeneity." Traditional race kits have become predictable, and when every event offers the same generic gear, it becomes harder to excite runners or stand out...

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Events

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Running

January 13, 2026

Wiley X Proudly Launches Custom Eyewear Program Tailored For Performance

FRISCO, Texas (January 13, 2026) /ENDURANCE SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, has launched its new Custom Eyewear Program, giving customers the ability to design select Wiley X models built to match their personal style and performance needs. Now live on the Wiley X website,...

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January 13, 2026

Showcased

Training Peaks Integrates With hDrop, Bringing Hydration Data Into the Core Performance Workflow

Boulder, Colorado (January 13, 2026) /ENDURNANCE SPORTSWIRE/ - hDrop has announced a direct integration with TrainingPeaks, allowing athletes and coaches to view hydration data alongside training metrics within the same performance analysis environment. With this integration, hDrop users can now sync key hydration metrics including sweat loss, sodium loss and...

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January 13, 2026

Why Every Race Director Needs Certification—Before It’s Too Late

DEKALB, IL /ENDURANCE SPORTSWIRE/ - Every year, thousands of people are handed the responsibility of directing a race without formal training. They may be called Event Director, Race Organizer, Special Events Coordinator, or Parks and Recreation Director—but the liability they carry is the same. And one lawsuit can end everything....

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