BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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September 21, 2021
How to Improve SEO for Your Event Website
Events are a great way to bring people together in a shared experience. Whether you’re organizing a race, concert, festival, tradeshow, or conference, you’re working hard to organize an event your attendees will enjoy. But what does all of that time and effort mean if people don’t know about it?...
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September 21, 2021
How Nike Became the Most Marketable Athletic Brand, According to SportsPro
The Swoosh earned the top spot for the second year in a row, beating out Adidas and Emirates, which placed second and third, respectively. For this year’s ranking, the company analyzed postings from more than 30,000 organizations and athletes for the period of August 15, 2020 to August 15, 2021....
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September 21, 2021
Rowing start-up Hydrow scores fresh financing from Lizzo, Justin Timberlake, as at-home fitness competition heats up
Hydrow, the maker of a connected rowing machine, said Tuesday it has secured nearly $200 million in financing after its latest funding round with celebrity backers including Lizzo and Justin Timberlake. Founder and Chief Executive Bruce Smith said a portion of the funding will be used to make sure it...
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September 20, 2021
Peloton Expanding Into Hotels, Health Clubs
The fitness leader is leveraging April’s $420 million acquisition of Precor — which supplies workout machines to hotels, health clubs, and universities — to get hotel guests and others to sample its offerings. FOS
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September 20, 2021
Introducing The Lyric™ Therapeutic Massager, An Evolution in Self-Care
SANTA MONICA, Calif., Sept. 20, 2021 – Today marks an evolution in self-care with the launch of the new Wi-Fi-enabled Lyric™ therapeutic massager. Say goodbye to ugly, aggressive and heavy massage guns made only for elite athletes. The stylishly designed Lyric was developed with everybody – and every body –...
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September 18, 2021
Leadville Race Series Podcast Grit, Guts and Determination Now Available
LEADVILLE, Colo., Sept. 18 2021 – Life Time, the premier healthy lifestyle brand, today announced the launch of Grit, Guts and Determination: The Leadville Race Series Podcast. Hosted by Cole Chlouber, son of Leadville Race Series co-founder Ken Chlouber, each episode highlights inspirational, historical, and transformative experiences that comprise the...
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September 17, 2021
Leadership Change at Mammut Sports Group AG
Seon, September 17, 2021 – Following the successful completion of the change of ownership from Conzzeta to Telemos Capital, the Board of Directors of Mammut Sports Group AG ("Mammut") and CEO Oliver Pabst have jointly agreed to enter the next phase of the company with new leadership. Oliver Pabst will...
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September 16, 2021
Court of Arbitration for Sport (CAS) releases official report on Salazar ban
While the report seemed to cast some doubt on the appropriateness of the bans, while still upholding them, CAS ruled that Salazar had committed three anti-doping rule violations, including possession of testosterone, complicity in Brown’s administration of a prohibited method and tampering with the doping control process with respect to the...
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September 16, 2021
Don’t look back, Peloton—Apple might be gaining on you
Apple’s Fitness+ is taking on a decided Peloton vibe. But rather than readying itself to make its own exercise equipment, Apple is after something bigger. Fast Company
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September 16, 2021
TrainerRoad Announces Adaptive Training Open Beta and Free Trial, Providing Cyclists Early Access to the Future of AI-Powered Training
RENO, Nevada (September 16, 2021) – TrainerRoad, cycling’s most complete & effective training system and the market leader in making athletes faster, is excited to announce the open beta availability of their new Adaptive Training system, offering personalized training powered by advanced machine learning for every cyclist. TrainerRoad now offers...
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September 16, 2021
Outside TV Expands Reach Joining YouTube TV’s Sports Plus Add-on Package Offering
BOULDER, Colo., September 16, 2021 – Outside Inc.––the world's leading creator of active lifestyle content, services, events, and experiences––today announced its television service, Outside TV, is now available on YouTube TV as part of its optional sports add-on package offering: YouTube TV Sports Plus. Outside TV joins the likes of...
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September 16, 2021
Running legend and global health and wellness advocate Meb Keflezighi joins Kilter Board of Advisors to connect active lifestyles with important causes
MADISON, WI (September 16, 2021) -- Meb Keflezighi, the only athlete ever to win the Boston and New York City Marathons and an Olympic marathon medal, will join the Kilter Board of Advisors, it was announced today by Seth Braddock, Kilter Founder & CEO. The newly created Kilter Board of...
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September 16, 2021
L39ION of Los Angeles and the City Of Sacramento Announce The Inaugural Downtown Cycling Event – Into The Lion’s Den Powered By SRAM
SACRAMENTO (September 16, 2021) – The fastest criterium cyclists in the U.S. will come together in downtown Sacramento to compete for a $100,000 prize purse at the inaugural Into the Lion’s Den powered by SRAM race and cycling festival on Saturday, October 30, 2021. Cycling fans will enjoy an exciting...
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September 15, 2021
HOKA ONE ONE® Introduces the Next Iteration of Popular Bondi Line—The All-New Bondi X
GOLETA, Calif.), September 15, 2021 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), will release the brand-new Bondi X at HOKA.com and retailers nationwide on October 1, 2021. The Bondi X is designed to provide an even more efficient, propulsive ride to the original max-cushion road shoe....
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September 15, 2021
On Running Shoemaker’s IPO Beats Target to Raise $746 Million
The maker of On Running performance shoes priced its U.S. initial public offering above a marketed range to raise $746 million. On Holding AG and some of its investors sold 31.1 million shares for $24 each on Tuesday, according to a statement confirming an earlier report by Bloomberg News. The company had...
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September 15, 2021
2021 Intermountain Healthcare IRONMAN 70.3 World Championship presented by Utah Sports Commission expected to create Total Economic Impact of more than 15 million dollars as Elite Competitors take in The Best Of Southwestern Utah
GEORGE, Utah / TAMPA, Fla. (Sept. 15, 2021) – What arguably may be the most anticipated IRONMAN® 70.3® World Championship in history, the pinnacle event in IRONMAN 70.3 racing returns following a COVID-19 induced hiatus. The Southwestern community of St. George, Utah, United States plays host to more than 3,000 athletes...
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September 15, 2021
BikeFlights Celebrates One Million Served
PORTLAND, OR (September 15, 2021) - BikeFlights.com, a bicycle shipping service and bike box supplier, is celebrating a major milestone: one million served. “We’re grateful for the opportunity to have helped ship so many bikes, wheels and gear for our customers over the past 12+ years,” said William Alcorn, President...
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September 14, 2021
Fitbit, Apple fitness tracker data exposed on unprotected database
A database that was not password protected exposed more than 61 million records containing data from fitness trackers and wearables, according to a breach report by WebsitePlanet and security researcher Jeremiah Fowler. His team found many of the exposed records contained information like first and last name, display name, birthdate, weight, height, gender and geolocation...
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September 14, 2021
Former Saris, Dorel Executive Jeff Frehner Named Chief Operating Officer at Lectric eBikes
PHOENIX (September 14, 2021) — Lectric eBikes, one of the fastest growing electric bike companies in the nation, announced the hire of Jeff Frehner as its new chief operating officer. Frehner, a former executive at Saris Cycling Group and Dorel Sports, joins co-founders Levi Conlow and Robby Deziel in their...
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September 14, 2021
361° Europe Appoint New European Marketing Manager, Bryce Sage
361° Europe was formed in 2016 to offer a friendly and welcoming path into the sport of running. Their mantra of ‘One Degree Beyond’ stands for empowering athletes of every background and ability to have the opportunity to give their best and ‘Do More’. The entire team at 361° Europe...
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September 13, 2021
Nike downgraded by BTIG amid continuing COVID-related supply chain disruptions
As a result of worsening supply chain disruption in Vietnam, BTIG has downgraded Nike’s rating from Buy to Neutral. Over the past few months, COVID-19 cases in Vietnam have continued to rise, with its fully vaccinated rate only between 4% and 5%. In response, Vietnamese government officials have responded by closing down manufacturing...
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September 13, 2021
Run Show USA Partners with the Chicago Area Runners Association
Run Show USA, the inaugural consumer running exposition scheduled June 4-5, 2022, at DES Convention Center in Rosemont, IL, today announced that the Chicago Area Runners Association (CARA), the non-profit organization known as Chicagoland’s running club will be a key partner for the event. Run Show, USA, Chicago is set...
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September 11, 2021
PeopleForBikes Celebrates $7.4 Billion for Bikes in New House Tax Bill
WASHINGTON, D.C. (Sept. 11, 2021) — PeopleForBikes applauds the hard work of the U.S. House of Representatives Ways and Means Committee in producing the GREEN Act, which proposes a monumental $7.4 billion investment in bicycles and electric bicycles. This bill includes PeopleForBikes’ policy priorities such as the Electric Bicycle Incentive...
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September 10, 2021
FasCat Unveils New Website
BOULDER, CO — FasCat Coaching, known for their science-based approach to coaching and digital training plans, launched a new website this summer. The re-designed platform enhances the athlete experience, and leverages eCommerce technology to help athletes find the right plan for their goals, and checkout easier. In addition to the new...
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September 9, 2021
Mountain Hardwear Appoints Troy Sicotte as President
Richmond, Calif. (September 9, 2021) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has appointed Troy Sicotte as the new President of the brand. A veteran of the outdoor industry, Sicotte served as the brand’s Vice President of Sales for the past three...