BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
March 17, 2026
iFIT Wants To Turn Social Media Stars Into Fitness Coaches
The connected fitness brand is betting on the growth of influencers in a new incubation program designed to help spotlight and develop emerging talent iFIT is launching a trainer incubation program designed to discover, mentor and support the next generation of fitness coaches, especially those with large social media followings....
March 17, 2026
Marathon Tours & Travel announce the launch of the inaugural Amazon Marathon
BOSTON, MA. (March 17, 2026) /ENDURANCE SPORTSWIRE/ – Marathon Tours & Travel, global leaders in running travel experiences, has announced the launch of the inaugural Amazon Marathon, a brand-new endurance event taking runners deep into the heart of the Peruvian Amazon in September 2026. Taking place on Wednesday, September 9th, 2026,...
March 17, 2026
Spartan Partners with Flex to Bring HSA/FSA Payments to Spartan, Tough Mudder, and DEKA
San Francisco, CA (March 17, 2026) /ENDURANCE SPORTSWIRE/ - Spartan, the world’s largest obstacle course race and endurance brand, announced a partnership with Flex, the HSA and FSA payments infrastructure platform powering leading health and wellness companies, to enable eligible athletes to use pre-tax health dollars toward endurance event registrations across...
March 17, 2026
Woman-Owned Running Store Celebrates 20 Years Building Central Florida Running Community
CLERMONT, FL (March 17, 2026) /ENDURANCE SPORTSWIRE/ — Dash Sports, a beloved running and walking specialty store founded in Clermont, Florida, is celebrating 20 years in business this May. What began as a modest 500-square-foot shop inside the National Training Center has grown into a thriving community hub with two...
March 17, 2026
Upway USA Launches Insured E-Bike Subscription powered by BikeInsure
Los Angeles, CA (March 17, 2026) /ENDURANCE SPORTSWIRE/ – Upway, the global leader in professionally refurbished e-bikes, today announced a new partnership with BikeInsure, America's leading bicycle and e-bike insurance provider, to deliver coverage for the Upway Flex e-bike subscription program, now available in the United States. By including BikeInsure coverage...
March 17, 2026
haku Celebrates One Year New York Road Runners Partnership–Supporting Global Running Community
[Miami, Florida] /ENDURANCE SPORTSWIRE/ - Following the tens of thousands of runners who took to the New York City streets this past Sunday during the United Airlines NYC Half, haku marked one year of working with New York Road Runners (NYRR), supporting the world’s premier running organization. Over the past...
March 16, 2026
Sunday Afternoons Marks 30 Years of the Original Adventure Hat™ and 10 Years of Its Technical Successor, the Ultra Adventure Hat
Ashland, Ore. /ENDURANCE SPORTSWIRE/ - Sunday Afternoons, the Southern Oregon–based, family-owned headwear brand, will mark two significant milestones in 2026: the 30th anniversary of the original Adventure Hat and the 10th anniversary of the Ultra Adventure Hat. Together, these two designs reflect an industry-defining innovation and a brand that continues...
March 16, 2026
Rad Power Bikes given new life after acquisition
Life Electric Vehicles CEO Rob Provost has high expectations for Rad Power Bikes after officially acquiring the beleaguered brand for $13.3 million March 5. And he's looking farther ahead. He told BRAIN in an interview that plans are underway to acquire another struggling e-bike brand. It would be Life EV's...
March 16, 2026
Solo60 Raises $3.3M for Private, App-Bookable Micro-Gyms
The London-based fitness startup lets consumers, personal trainers and influencers find private training spaces in micro-gyms located throughout London’s capital city As fitness floors become increasingly crowded, one London-based startup is among the companies exploring viable alternatives. Founded by Ben Alderton, Solo60 has built a rapidly expanding network of private,...
March 16, 2026
Knoxville Track Club Completes Acquisition of Knoxville Youth Athletics
Knoxville, TN, Mar 16, 2026 - In a move that redefines the landscape of community running and youth athletics in the region, the Knoxville Track Club (KTC) is excited to announce the acquisition of Knoxville Youth Athletics. This strategic move positions KTC as a continued model of endurance sports excellence,...
