BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 16, 2024
Adidas Beats Estimates Amid Turnaround as Nike Woes Continue
Adidas announced preliminary results for its second quarter on Tuesday that reflect the continued turnaround at the German sportswear giant. Revenue for the three months ending with June rose 9% to $6.35 billion (€5.82 billion based on current exchange rates). The gain was 16% on a currency-neutral basis and if Yeezy...
July 16, 2024
Family of Norco Bicycles Founder Bert Lewis Assumes Ownership of Company
PORT COQUITLAM, British Columbia (July 16, 2024) /ENDURANCE SPORTSWIRE/ – For 60 years, Live to Play Sports Group, the manufacturer of Norco Bicycles and Canada’s largest wholesale distributor of premium bicycles, parts and accessories, has been independently owned and operated in a partnership of the Lewis and the Zalkow families....
July 16, 2024
Zwift Academy Returns to Find the Next Stars of The Peloton
/ENDURANCE SPORTSWIRE/ - Zwift, the global online fitness platform for cyclists, today announced the launch of Zwift Academy. The programme is Zwift’s renowned talent identification pathway, designed to uncover hidden talent and support their development through the professional ranks, joining an elite alumni, including Jay Vine and Neve Bradbury. Neve...
July 15, 2024
Steep Life Media Acquires UltraRunning Magazine
Phoenix, AZ/ENDURANCE SPORTSWIRE/ – Steep Life Media, LLC, headed by veteran ultrarunner Jamil Coury, has acquired UltraRunningMagazine, based in Bend, Oregon. The new ownership will be effective immediately beginning with the September 2024 issue and Coury serving as publisher. The publication, which currently prints eight issues a year, was previously...
July 15, 2024
LeBron James Partners with Canyon Bicycles
LeBron James has been vocal about his love for cycling over the years as a way to stay mentally and physically fit. In mid-2022, the power forward for the Lakers invested in Canyon Bicycles, and today they are launching the “Find Your Freedom” initiative with a stacked roster of Canyon...
July 12, 2024
Bike industry ‘ripe for M&A’ despite recent rollercoaster
A report by Houlihan Lokey has judged the bike industry ripe for a new wave of mergers and acquisitions (M&A) despite the trade’s recent whiplash-inducing boom and bust run. With the market broadly expected to have largely dealt with its overstock problem in 2025, the report forecasts gradual recovery with significant upside in the medium...
July 12, 2024
How These Brands Are Chasing Olympic Gold in Paris and Beyond
U.S. companies from Nike to Warner Bros are opening new stores and holding big marketing events in Paris before and during the Olympics, betting that excitement for the summer games can help boost their sales. Comcast's NBCUniversal said that International Olympic Committee (IOC) sponsors spent 18 percent for the latest Olympics compared to...
July 12, 2024
RunSignup Q2 2024 Update
Moorestown, NJ – July 12, 2024 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for endurance events in the United States, is pleased to announce significant growth and advancements in the second quarter of 2024. The endurance community continues to demonstrate positive growth, while RunSignup continues to grow...
July 11, 2024
80/20 Endurance Announces New Partnership with V.O2 and Legendary Coach Dr. Jack Daniels
Midway, Utah, 11th July 2024 /ENDURANCE SPORTSWIRE/ – 80/20 Endurance, the world’s largest provider of online endurance training plans, is thrilled to unveil an exciting new partnership with V.O2 and legendary coach Dr. Jack Daniels. This collaboration aims to revolutionize athletes' training experiences by combining personalized training methodologies with expert...
July 11, 2024
Running Industry Alliance (RIA) and Triathlon Industry Association (TIA) announce strategic merger and new Triathlon Industry Conference
/ENDURANCE SPORTSWIRE/ – Running Industry Alliance (RIA) and Triathlon Industry Association (TIA) are thrilled to announce a strategic collaboration effective immediately, which sees TIA merging into RIA. The goal of RIA x TIA is to foster synergy, industry connections and drive growth for both organisations, with running being a natural...
