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April 3, 2025

Women’s Running Brand Oiselle Announces New Ownership

Seattle, Wash. (April 3, 2025) /ENDURANCE SPORTSWIRE/ – Innovative women’s running brand, Oiselle, proudly announced today that they are now a woman-owned company. This milestone comes after the brand welcomed new leadership in late 2023 and has since experienced impressive growth and momentum, culminating in a majority investment from long-time...

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April 3, 2025

Carbitex and Blumaka Team Up, Launches Insole Designed to Tackle Turf Toe

KENNEWICK, Washington (April 3, 2025) /ENDURANCE SPORTSWIRE/ – Carbitex, the leader in flexible carbon fiber composites, has teamed up with performance insole brand, Blumaka, to create the first-ever dynamically flexible carbon-plated insole to target prevention and relief for athletes suffering from turf toe. The new Blumaka Carbon Elite insole leverages...

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April 3, 2025

Van Rysel Expands U.S. Distribution Channels for Road And Gravel Offerings

San Francisco, CA) (April 4, 2025) /ENDURANCE SPORTSWIRE/ – VAN RYSEL, the expert French cycling brand owned by DECATHLON announces its newly expanded U.S. distribution channels including more retail distributors as well as direct-to-consumer and click-and-collect opportunities. Consumers now have in-store access to a broad range of VAN RYSEL road...

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April 3, 2025

Fausto Magazine Awarded Official Tour de France Guide in North America by ASO

ALBANY, Calif., (April 3, 2025) /ENDURANCE SPORTSWIRE/ – The Fausto magazine team is headed to Sea Otter next week with an extra skip in their step. The new brand was just awarded a three-year contract by Amaury Sports Organization (ASO) to be the exclusive magazine partner in the United States...

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April 2, 2025

Boston Athletic Association (B.A.A.)Takes Its First Step in Running Toward a More Efficient Future With The Release of Its First Sustainability Report

BOSTON (April 02, 2025) /ENDURANCE SPORTSWIRE/  – The Boston Athletic Association (B.A.A.) and Schneider Electric, the leader in the digital transformation of energy management and automation, today jointly announced the release of the B.A.A.’s first sustainability report. The report details the organization’s ongoing efforts to reduce environmental impact while creating...

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April 1, 2025

Sports Backers Announces New Executive Director, Will Dixon

RICHMOND, VA (April 1, 2025) /ENDURANCE SPORTSWIRE/ – Sports Backers, the award-winning nonprofit organization committed to inspiring active living in the Richmond region and beyond, announced the selection of its new Executive Director following a nationwide search. The organization proudly welcomes Will Dixon, who will assume the role in June...

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