BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

December 6, 2024
Visit Virginia’s Blue Ridge Extends Sponsorship with UCI TWENTY24 Pro Cycling
Roanoke, VA – December 6 /ENDURANCE SPORTSWIRE/ – TWENTY24 Pro Cycling is thrilled to announce the continuation of its partnership with Visit Virginia’s Blue Ridge (VBR) for 2025, joined by the Virginia Tourism Corporation under the inspiring brand, Virginia is for Mountain Lovers. This collaboration celebrates a landmark 2024 season—highlighted...

December 6, 2024
Scimitar Custom Sportswear and Ashworth Awards Forge Partnership to Elevate Event Recognition and Sustainability in the Endurance and Sports Industries
December 6, 2024 /ENDURANCE SPORTSWIRE– In an exciting development for the endurance and sports industries, Scimitar Custom Sportswear and Ashworth Awards have joined forces to provide event organizers with a one-stop solution for recognition and promotional needs. Combining Scimitar’s expertise in high-performance custom apparel with Ashworth Awards’ decades of leadership...

December 5, 2024
Life Time Announces 2025 Life Time Grand Prix U23 Program
Chanhassen, Minn., (Thursday, December 5)/ENDURANCE SPORTSWIRE/ - Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand and athletic event producer, has announced the launch of the 2025 Life Time Grand Prix U23 Program. This new initiative is designed to identify and nurture young talent by providing opportunities to gain invaluable...
December 5, 2024
How Personal Trainers Attract Clients in a Competitive New Year
For personal trainers, this annual rush represents a unique opportunity — and a challenge. How do they not only attract clients in a crowded market but also retain them? Athletec News

December 5, 2024
The Rock Fight Podcast Welcomes Industry Veteran Eoin Comerford as Regular Commentator
San Diego, CA – December 5, 2024/ENDURANCE SPORTSWIRE/ —The Rock Fight Podcast is excited to announce that Eoin Comerford, a seasoned leader and innovator in the outdoor industry, will join the show as a regular commentator. Comerford’s extensive experience and unique insights will elevate the podcast’s mission to provide deeper...

December 5, 2024
Scimitar Sports Announced as Partner for Sold-Out Inaugural Triathlon Industry Conference (TIC24)
December 5, 2024 /ENDURANCE SPORTSWIRE/ - Organised in partnership with Running Industry Alliance following the merger in July, TIC24 has attracted triathlon’s most influential leaders, with a jam-packed itinerary of insightful discussions and networking opportunities. Featuring high-profile speakers and panellists from across the industry, the conference is set to tackle...

December 4, 2024
2024 Polartec Apex Awards Winners Announced
Planet Earth, (December 4, 2024) /ENDURANCE SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand and premium creator of innovative textile solutions for future thinking, sustainably-driven brands, is delighted to announce the winners of the 2024 Polartec Apex Awards, the annual design contest that celebrates the brands and designers who embody...

December 4, 2024
Wild Rye Announces Expansion Into Snow Outerwear For Fall-Winter 2025-26
Sun Valley, ID (Dec. 4, 2024) /OUTDOOR SPORTSWIRE/ - Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, announces its FW25-26 expansion into the snowsports outerwear category, complimenting the brand’s existing winter offerings of merino-wool baselayers and eco-synthetic insulation. Functional and minimalistic...

December 4, 2024
Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper Technology
Gunnison, CO. (Dec. 4, 2024) /ENDURANCE SPORTSWIRE/ - Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their site (www.gnara.com) after a successful Kickstarter campaign this fall. It was the highest funded Kickstarter campaign...

December 4, 2024
Garmin Announced as Title Sponsor for Kilimanjaro Trails Festival
Kilimanjaro, Tanzania (December 4, 2024) /ENDURANCE SPORTSWIRE/ — Red Knot Racing Company is proud to announce Garmin as the title sponsor of the 7th Annual Garmin Kilimanjaro Trails Festival, scheduled to take place from 31st January to 2nd February 2025 on the scenic lower slopes of Mount Kilimanjaro. This partnership marks a...