BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 30, 2025
Nike Beats the Street in Q1 as 8,000 Employees Redirected to ‘Sport Offense’
Nike’s president and chief executive officer Elliott Hill told investors in a late afternoon conference call on Tuesday that the company has realigned 8,000 of its employees to Sport Offense, a new initiative that aligns the three brands — Nike, Jordan and Converse — “into more nimble-focused teams by sport.”...
September 30, 2025
Triathlon Canada President Slams World Triathlon Leadership, “Mafia-Like Culture”
The president of Triathlon Canada has accused the leadership of World Triathlon of running a “mafia-like” organization following what he called a “rigged” election in 2024 and ongoing threats toward individuals who speak out against the administration. triathlete

September 30, 2025
Supertri Toronto Sees Explosive Growth in Inaugural Year, Sets Stage for Major Triathlon Legacy in Canada
TORONTO, ON (September 30, 2025) /ENDURANCE SPORTSWIRE/ – In its first year operating the Toronto Triathlon Festival, Supertri delivered the biggest race weekend in the event’s history, far exceeding expectations in scale, participation and impact. The debut edition under Supertri’s banner saw dramatic growth across all key metrics, laying a...

September 30, 2025
5 Mila Marche Brings Top Gran Fondo World Tour ® Experience to the Heart of Regione Marche
September 30, 2025 /ENDURANCE SPORTSWIRE/ - Last weekend, the scenic coastline and rolling landscapes of Regione Marche became a hub for international cycling as Porto Recanati hosted the acclaimed 5 Mila Marche Gran Fondo one of Italy’s premier gran fondo events. This three-day festival united cycling enthusiasts, families, and competitive...

September 29, 2025
Altra Steps Into a New Era with Renewed Focus on Foot Health
DENVER (September 29, 2025) /ENDURANCE SPORTSWIRE/ - Altra has always been a challenger in the running shoe industry and, today, with the launch of Altra Fit, the brand continues to disrupt industry status quo. Altra Fit is the company’s first global brand platform and the start of a multi-year investment...
September 29, 2025
Galfer Opens North American Headquarters
Industrias Galfer, the Barcelona-based manufacturer of braking systems for bikes and motorcycles, has established Galfer USA, a new operating unit in Orlando, FL, which will oversee distribution in the U.S. and Canada. SGB MEDIA
September 26, 2025
Giant files petition to resolve US Customs detention order
Giant Bicycles has filed a petition with the US government to resolve a Withhold Release Order put in place Wednesday by the Customs and Border Patrol agency. The agency issued the order, which effectively prevents Giant from being able to import bicycles and products from Taiwan to the US, over what CBP...

September 26, 2025
IRONMAN 70.3 Augusta Returns for Next Five Years
AUGUSTA, Ga. / TAMPA, Fla. (September 26, 2025) /ENDURANCE SPORTSIRE/ – IRONMAN and the Augusta Sports Council have agreed to a five-year partnership renewal to continue the longstanding and popular IRONMAN® 70.3® Augusta triathlon through 2030. The triathlon includes a 1.2-mile swim, 56-mile bike, and 13.1-mile run throughout the Augusta...

September 26, 2025
Notace Enters Performance Market, Unveils First Trail Running Model
Denver, Colorado — September 26, 2025 /ENDURANCE SPORTSWIRE/ - Notace, an innovative new active footwear brand grounded in the principles of natural movement and performance, proudly announces its official launch with the release of their first product: the Yama T1 trail running shoe. Designed to empower movement in its purest...

September 26, 2025
Ashworth Awards Appoints Morgan Ashworth as Chief Operating Officer & Transitions Her to Acting Sales Manager
North Attleboro, MA (September 26, 2025) /ENDURANCE SPORTSWIRE/ – Ashworth Awards is proud to announce the advancement of Morgan Ashworth into the position of Chief Operating Officer. In addition to her elevated position, Morgan Ashworth doubles as Acting Sales Manager, leading the charge to serve customers by aligning organizational capabilities, research...