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February 20, 2026

Grüns Signs On as Official Daily Nutrition Partner for the Vacation Races Series and Three Key Motiv Sports Events

HUNTINGTON BEACH, Calif. (February 20, 2026) /ENDURANCE SPORTSWIRE/ — Motiv Sports and Vacation Races, a North American leader in mass participation events, has announced a new collaboration with Grüns. The brand will serve as the Official Daily Nutrition Partner for all 15 Vacation Races events and three keystone Motiv Sports...

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February 18, 2026

OS1st Appoints Brent Hollowell as Senior Vice President of Marketing

Hickory, N.C. (February 18, 2026) /ENDURANCE SPORTSWIRE/ -  OS1st, a performance sock and foot wellness brand, today announced the appointment of Brent Hollowell as Senior Vice President of Marketing. In this newly created role, Hollowell will lead brand strategy and marketing efforts as the company expands across current and emerging...

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February 17, 2026

Wiley X Expands Its Eyewear Lineup with the WX Alpine and WX Citadel

FRISCO, Texas (February 17, 2026) /ENDURANCE SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, expands its 2026 collection with two new performance frames: the WX Alpine and the WX Citadel. Now available online and through select retailers, these new models broaden Wiley X’s eyewear lineup with purpose-built...

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February 16, 2026

Wrangler Introduces Its First-Ever Denims Made With Dyneema® – The World’s Strongest Fiber™.

GREENVILLE, NC (February 16, 2026) /ENDURANCE SPORTSWIRE/ – Dyneema®, owned by Avient Corporation, an innovator of materials solutions, is bringing a new level of lightweight durability to performance denim. Wrangler has launched two styles of its women’s Riding Jeans that fuse authentic Western heritage with Dyneema® fibers - 15x stronger...

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