BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

January 13, 2025
RunSignup Celebrates 15th Year with Record-Breaking 2024 Year-In-Review
January 13, 2025 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading technology solution for US endurance events, reported record-breaking numbers in their 2024 Year-in-Review. As the company celebrates their 15th anniversary they enabled customers to generate more revenue from events and fundraising than ever before. In 2024, RunSignup helped customers process $562...
January 13, 2025
Black Girls RUN! & Jogology Announce New National Partnership
January 13, 2024 /ENDURANCE SPORTSWIRE/ - National running group Black Girls RUN! (BGR!) and performance running sock company, Jogology have announced a national partnership through 2026 to help bring exposure to both brands in the running space. “We are excited to have Jogology as an exclusive running sock partner. Their...

January 13, 2025
Bikeflights Launches Shopify Shipping App
PORTLAND, OR (January 13, 2025) /ENDURANCE SPORTSWIRE/ - Bikeflights, a bicycle shipping service trusted by riders worldwide, is pleased to announce the launch of a new Shopify app. The Bikeflights Bike Shipping app allows cycling retailers with Shopify-powered stores to seamlessly integrate Bikeflights shipping into their Shopify workflow. “Bikeflights Bike...

January 13, 2025
Athletic Performance Company Veo Strip Announces Tom Kelley as CEO
PORTLAND, Oregon — January 13, 2025 /ENDURANCE SPORTSWIRE/ - Veo Strip, a start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced Tom Kelley as the company’s first CEO to lead all facets of the company. Kelley’s business career spans more...

January 10, 2025
4iiii Announces Partnership with BMC Factory Racing, as Loana Lecomte Joins 2025 Athlete Roster
COCHRANE, ALBERTA. (January 10, 2025) /ENDURANCE SPORTSWIRE/ - 4iiii Innovations Inc., a global leader in cycling performance technology, is proud to announce a new partnership with BMC Factory Racing, one of the world's most premier XC racing teams. This partnership builds on the established OEM relationship between 4iiii and BMC,...
January 10, 2025
Wellful Expands Portfolio with Ancient Nutrition Acquisition
Wellful secured Ancient Nutrition from VMG Partners, Hillhouse Investment, and other investors, bolstering its portfolio that features prominent brands such as Nugenix. Athletec News
January 10, 2025
EXEC: Giant Group Ends 2024 on Another Down Note as Q4 Sales Fall 8.6 Percent
The Giant Group posted its most positive month in December since a small increase August 2024 but the overall 2024 business is still failing to build back against the significant declines in 2023. SGB Media
January 10, 2025
They’re Back! The Pro’s Closet 2.0 is Live and Just Sold Their First Bike
After the hoopla of closing its doors, and selling off everything in the building, The Pro’s Closet (TPC) is back and ready to roll. Bike Rumor

January 10, 2025
Dow Named Official Sustainability Partner of the Louisiana Marathon
BATON ROUGE, LA. (January 10, 2025) /ENDURANCE SPORTSWIRE/ – The Louisiana Marathon is proud to announce Dow as its Official Sustainability Partner for the upcoming race weekend, uniting with Abita Beer and Coca-Cola Bottling Co. United to amplify recycling efforts and promote environmental responsibility. This collaborative partnership will ensure comprehensive...

January 10, 2025
Belgian Waffle Ride Series Announces Three-Year Partnership with Neversecond
Del Mar, CA – January 11, 2025 /ENDURANCE SPORTSWIRE/ - The Belgian Waffle Ride (BWR) Series, known for its legendary “unroad” challenges, is thrilled to announce a three-year partnership with Neversecond, a global leader in performance nutrition. This groundbreaking collaboration solidifies Neversecond as the Official Performance Nutrition Partner of the...