BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

December 9, 2024
Three-Time IRONMAN World Champion Craig “Crowie” Alexander Joins Roster of IRONMAN U Master Coaches
TAMPA, Fla. (December 9, 2024) /ENDURANCE SPORTSWIRE/ – IRONMAN, together with TriDot, has announced that three-time IRONMAN® World Champion and former Kona® course best holder, Craig “Crowie” Alexander, is joining the IRONMAN U team as a Master Coach. IRONMAN U Master Coaches have served a fundamental role in collaboration with TriDot and...

December 9, 2024
ShowcasedLeave No Trace Selects Mountain Hardwear For Corporate Partner Of The Year 2024
Richmond, Calif. /ENDURANCE SPORTSWIRE/ - Mountain Hardwear is proud to announce it has been named the 2024 Leave No Trace Corporate Partner of the Year. This distinction honors the company’s relentless commitment to environmental stewardship and its proactive role in promoting sustainable outdoor practices. This recognition highlights Mountain Hardwear’s significant...

December 6, 2024
Running USA Announces Exciting New General Sessions for 2025 Industry Conference in Louisville
Louisville, KY (Dec. 6, 2024) /ENDURANCE SPORTSWIRE/ – Running USA, the trade organization for the running industry, today announced three compelling new general sessions for the 2025 Running USA Industry Conference presented by haku. These thought-provoking sessions will bring together industry leaders, community advocates, and innovators to tackle critical topics...

December 6, 2024
Visit Virginia’s Blue Ridge Extends Sponsorship with UCI TWENTY24 Pro Cycling
Roanoke, VA – December 6 /ENDURANCE SPORTSWIRE/ – TWENTY24 Pro Cycling is thrilled to announce the continuation of its partnership with Visit Virginia’s Blue Ridge (VBR) for 2025, joined by the Virginia Tourism Corporation under the inspiring brand, Virginia is for Mountain Lovers. This collaboration celebrates a landmark 2024 season—highlighted...

December 6, 2024
Scimitar Custom Sportswear and Ashworth Awards Forge Partnership to Elevate Event Recognition and Sustainability in the Endurance and Sports Industries
December 6, 2024 /ENDURANCE SPORTSWIRE– In an exciting development for the endurance and sports industries, Scimitar Custom Sportswear and Ashworth Awards have joined forces to provide event organizers with a one-stop solution for recognition and promotional needs. Combining Scimitar’s expertise in high-performance custom apparel with Ashworth Awards’ decades of leadership...

December 5, 2024
Life Time Announces 2025 Life Time Grand Prix U23 Program
Chanhassen, Minn., (Thursday, December 5)/ENDURANCE SPORTSWIRE/ - Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand and athletic event producer, has announced the launch of the 2025 Life Time Grand Prix U23 Program. This new initiative is designed to identify and nurture young talent by providing opportunities to gain invaluable...
December 5, 2024
How Personal Trainers Attract Clients in a Competitive New Year
For personal trainers, this annual rush represents a unique opportunity — and a challenge. How do they not only attract clients in a crowded market but also retain them? Athletec News

December 5, 2024
The Rock Fight Podcast Welcomes Industry Veteran Eoin Comerford as Regular Commentator
San Diego, CA – December 5, 2024/ENDURANCE SPORTSWIRE/ —The Rock Fight Podcast is excited to announce that Eoin Comerford, a seasoned leader and innovator in the outdoor industry, will join the show as a regular commentator. Comerford’s extensive experience and unique insights will elevate the podcast’s mission to provide deeper...

December 5, 2024
Scimitar Sports Announced as Partner for Sold-Out Inaugural Triathlon Industry Conference (TIC24)
December 5, 2024 /ENDURANCE SPORTSWIRE/ - Organised in partnership with Running Industry Alliance following the merger in July, TIC24 has attracted triathlon’s most influential leaders, with a jam-packed itinerary of insightful discussions and networking opportunities. Featuring high-profile speakers and panellists from across the industry, the conference is set to tackle...

December 4, 2024
2024 Polartec Apex Awards Winners Announced
Planet Earth, (December 4, 2024) /ENDURANCE SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand and premium creator of innovative textile solutions for future thinking, sustainably-driven brands, is delighted to announce the winners of the 2024 Polartec Apex Awards, the annual design contest that celebrates the brands and designers who embody...