BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

April 22, 2025
ShowcasedMountain Hardwear Celebrates Earth Day with Leave No Trace Collection Created in Collaboration with Extra Vitamins
RICHMOND, Calif. [April 22, 2025] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in performance outdoor apparel and equipment, today announced the launch of a new apparel collection. This special Earth Day drop features unique Leave No Trace artwork on a range of t-shirts and hooded sweatshirts, created in collaboration with...

April 22, 2025
Thermore Launches Exclusive Earth Day Jacket with Contrado
Milan /ENDURANCE SPORTSWIRE/ - In honor of Earth Day, Thermore, a leading company in thermal insulation for performance apparel, announces a unique collaboration with illustrator and artist Jacopo Ascari to personalize the puffer jacket of the British brand Contrado. This initiative stems from the shared commitment to protecting our planet, highlighting...
April 21, 2025
Skratch Labs Announces First Official Athlete Team: Skratch Labs Racing
(April 21, 2025) /ENDURANCE SPORTSWIRE/ - Skratch Labs, the Boulder, CO-based leader in performance nutrition, proudly introduces Skratch Labs Racing, an elite team of eight athletes pushing toward the top podiums in their respective sports. Celebrating its 13th year, Skratch Labs continues its commitment to fueling and inspiring endurance athletes...
April 18, 2025
Revel Bikes Closes Down Just Days After Debuting New Rides
Colorado-based Revel Bikes is going out of business, a sales manager for the company confirmed to GearJunkie on Friday. The news comes just days after Revel debuted three new bicycles at Sea Otter, one of the bike industry’s biggest annual events. Gear Junkie

April 18, 2025
Reflo Take To The Pitch As Official Team Wear Partner of Luton Town FC
(April 18, 2025) /ENDURANCE SPORTSWIRE/ - Reflo, the sustainable performancewear brand, has been announced as the Official Team Wear Partner of Luton Town FC in a landmark deal for the upcoming 25-26 season and beyond. This partnership marks a significant step forward in sustainable sportswear, with Reflo taking to the...
April 17, 2025
Trek tells retailers of immediate price increases
Trek and Electra retailers were informed Thursday by email that bike prices for most models will rise immediately because of the 10% tariff surcharge announced April 2, increasing costs "to a level that needs to be addressed." Bicycle Retailer

April 17, 2025
iTAB and Ahotu Celebrate one year partnership – Bringing personalised medal products to thousands of global runners
April 17, 2025 /ENDURANCE SPORTSWIRE/ - Since launching the collaboration in early 2024, iTAB’s popular Medal Ribbon Hanger has been offered as an optional add-on alongside any bookable event listed on Ahotu.com and Worldsmarathons.com. The personalised add-on allows participants to display their hard-earned medals in a stylish and meaningful way....
April 16, 2025
Specialized announces pricing strategy to account for increased tariffs
Specialized Bicycles informed retailers that it will list a 10% additional tariff surcharge on a separate line item on B2B invoices for the new Turbo Levo 4 e-MTBs ordered after May 1. Orders shipped before that date will not include the surcharge. BRAIN

April 16, 2025
Colnago introduces the V5Rs. A bike built to win. More.
Cambiago (April 16th, 2025) /ENDURANCE SPORTSWIRE/ – Colnago proudly unveils the latest evolution in the V Series: the Colnago V5Rs, the ultimate all-rounder racing bike. Building upon the success of its predecessor, the V4Rs, this new model refines its winning formula. Notably, enhancements in weight ratio, aerodynamics, and handling ensure peak...

April 16, 2025
ATRA announces 2025 Better Together Scholarship recipients
April 16, 2025 /ENDURANCE SPORTSWIRE/ - In 2024, ATRA successfully launched the Better Together Scholarship program to help under-funded and aspiring race directors attend the 12th annual US Trail Running Conference. This program will continue for the 2025 edition of the US Trail Running Conference that is slated for October...