BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
October 13, 2025
How Buying a Pair of ‘Squeaky’ On Cloudmonster Sneakers at Dick’s Led a Customer to Launch a New Class Action Lawsuit
Swiss running brand On is facing a new class action lawsuit after multiple people claim its sneakers with CloudTec outsoles emit “a loud, embarrassing, and difficult to stop squeaking sound” with each step. In a complaint filed on Thursday in U.S. District Court in Oregon, Patricia Ramirez and Louis Bologna are both...
October 13, 2025
Portland cyclists strip down in pouring rain to protest ICE facility and Trump troop deployment
More than a thousand cyclists in various states of undress braved the rainy streets of Portland on Sunday afternoon to protest President Donald Trump’s attempts to send National Guard troops to the city. OREGONLIVE

October 13, 2025
The Long Run Club Launches Limited-Edition Jersey with BUCK & Ride For Freedom to Raise Awareness for Modern Day Slavery
UK (October 13, 2025) /ENDURANCE SPORTSWIRE/ – Ethical custom cycling clothing brand, The Long Run Club (LRC), has partnered with fellow B Corp creative company BUCK and Community Interest Company (CIC) Ride For Freedom to launch a limited-edition cycling jersey designed specifically for teams, clubs, and companies who want to...
October 9, 2025
Belgian court sides with SRAM, tells UCI to back down on its gear-ratio crackdown — for now
A month after SRAM took the UCI to court over its controversial gear-limit rule, the Belgian Competition Authority (BCA) has stepped in, suspending the regulation just days before it was due to be tested at the Tour of Guangxi, and opening a broader fight over how cycling governs technology. Cycling WEEKLY

October 9, 2025
ShowcasedSuperfeet Redefines Performance Insoles with the Launch of Run Pacer Elite
FERNDALE, Wash. (October 9, 2025) /ENDURANCE SPORTSWIRE/ — The newest innovation in running isn’t a shoe, it’s inside one. Today, Superfeet, the global leader in performance insoles, proudly announces the launch of Run Pacer Elite, a breakthrough insole featuring a unique carbon fiber plate and advanced supercritical foam that together...

October 9, 2025
Eternal Expands Into Comprehensive Primary Care, Putting Whole-Person Well-Being at the Center
San Francisco, CA — October 9, 2025 /ENDURANCE SPORTSWIRE/ - Eternal, the science-backed preventive health company dedicated to helping people live and feel their best, today announced the launch of integrated primary care services. This expansion combines everyday medical care with Eternal’s advanced testing programs and personalized health planning. With...
October 9, 2025
How are steel and aluminum tariffs calculated on bikes?
There are as many ways to calculate Section 232 tariffs on imported steel and aluminum as there are companies importing products containing those common materials. But most bike importers tell BRAIN that if bikes and e-bikes become subject to the tariffs, it will add hundreds of dollars to the cost...
October 8, 2025
EXEC: Analyst Sees Lululemon Potentially Following Similar Downspin as Under Armour
Jeffries’ Randy Konik reiterated his “Outperform” rating on Lululemon and further reduced his price target to $120 from $150 as he believes the athleisure retailer could suffer the same fate as Under Armour as fashion shifts, strategic missteps and competition from Alo/Vuori derail the company and cause its vaunted metrics...
October 8, 2025
The Hottest Fitness Trend Just Went Luxe: Life Time and Aion Forge Strategic Partnership to Bring Weighted Vests to Millions
Life Time, the nation's premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time's robust ecosystem spanning more than 185 clubs across the U.S. and Canada, athletic events and the free Life Time...
October 8, 2025
Ahooga raises €5.5 million to grow global business and folding bike platform
Belgian compact bike specialist Ahooga has secured €5.5 million for international expansion and engineering innovation. The funding includes €3.5 million in equity and €2 million in debt financing, and will be used to expand Ahooga’s dealer network, boost brand awareness and prepare for entry into new markets. The company will also invest...