BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 9, 2025
Canadian Entrepreneurs Save This Iconic MTB Brand
From GT hitting tough times, Rocky Mountain Bicycles restructuring to avoid bankruptcy, Light and Motion shutting down, Ignite Components closing, and Revel Bikes announcing its recent turbulence, the industry has a clear trend of negativity. BIKE MAG
May 9, 2025
Fox Factory sees growth in bike-product sales, but it’s ‘too early for a victory lap’
Fox Factory saw first-quarter year-over-year sales growth across its three divisions, including a 6.6% increase in sales in its Speciality Sports Group, which contains its bicycle and baseball/softball brands. Bicycle Retailer

May 8, 2025
ASICS Los Angeles Marathon Moves to Sunday, March 8, 2026
LOS ANGELES, CA – May 8, 2025 /ENDURANCE SPORTSWIRE/ - The McCourt Foundation today announced a date change for the 2026 ASICS Los Angeles Marathon. The 41st annual race will now be held one week earlier than initially planned, taking place on Sunday, March 8, 2026. This adjustment was made...
May 8, 2025
Saucony, Merrell Drive Revenue Growth at Wolverine Worldwide
Merrell and Saucony were the standouts among the Wolverine brands. However, like other publicly traded companies, Wolverine withdrew its full year guidance due to tariffs and the uncertain economic climate. SHOPeatSURF
May 8, 2025
Life Time Group Holdings, Inc. (LTH) Tops Q1 Earnings and Revenue EstimatesLife Time Group Holdings, Inc. (LTH) Tops Q1 Earnings and Revenue Estimates
Life Time Group Holdings, Inc. (LTH) came out with quarterly earnings of $0.39 per share, beating the Zacks Consensus Estimate of $0.27 per share. yahoo finance
May 8, 2025
Peloton Raises Full-Year Mid-Point Guide for Key Metrics, Revenue and Adjusted EBITDA
In a May 8 letter to investors, Peloton Interactive President and CEO Peter Stern said the company delivered at the high end of, or exceeded, guidance on its key financial metrics while continuing to execute on FY 2025 operating goals. SGB MEDIA

May 8, 2025
Small Canadian Brand, Big Inspiration: KINeSYS Sunscreen Announces 2025 Champions
Vancouver, BC /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen, a small but mighty Canadian-made brand, is proud to unveil the 2025 KINeSYS Champions—an inspiring group of 40+ athletes, coaches, outdoor lovers, and active families from across North America. Now in its sixth year, the KINeSYS Champions Brand Ambassador Program continues to...

May 8, 2025
ShowcasedMountain Hardwear Welcomes Climbing Phenom Noah Wheeler to Its Athlete Roster
RICHMOND, Calif. [May 8, 2025] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in performance gear and apparel for outdoor enthusiasts, is thrilled to announce the addition of climber Noah Wheeler to its athlete team. Known for his bouldering achievements and creative vision, Noah brings a combination of technical skill, grit,...

May 7, 2025
Superfeet Reaffirms Commitment to Performance Innovation with Bold Brand Evolution
FERNDALE, Wash. (May 7, 2025) /ENDURANCE SPORTSWIRE/ - Superfeet, the global leader in performance insoles, proudly unveils the next evolution of its brand, marking a new era in the company’s journey to empower all who move. With a renewed emphasis on serving real world athletes, biomechanical innovation, and intentional design,...
May 7, 2025
More Companies Adding Service Fees, Raising Prices, Citing Tariffs
Last month we reported on Specialized adding a line-item charge on certain bikes, passing direct price increases to consumers. Trek, that same week, increased prices on their bikes across the board, in response to tariffs. SLOW WITCH