BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
December 17, 2025
Former Crankbrothers CEO leads acquisition of Extreme Racing Shox
A group of private strategic investors led by former Crankbrothers CEO Gaspare Licata has acquired a majority stake in Extreme Racing Shox (EXT), Italian manufacturer of high-performance suspension systems for bicycle and motorsports applications. The move follows the passing of EXT founder and technical director Franco Fratton in April 2025....
December 17, 2025
ShowcasedhDrop and The Feed Partner to Provide Accessible Sweat Testing for Athletes
December 17, 2025 /ENDURANCE SPORTSWIRE/ - hDrop, the reusable hydration monitoring device designed for endurance athletes, is now officially available for purchase on The Feed, one of the most trusted platforms for performance nutrition and training essentials. This new distribution channel marks a strategic milestone for hDrop, aligning the device with...
December 17, 2025
BibRave Boosts Balega’s Holiday Season Success
/ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency, recently teamed up with premium performance sock brand Balega to launch a dynamic influencer campaign designed to elevate brand awareness and drive sales ahead of the crucial holiday shopping period. To strategically broaden Balega’s reach among highly engaged running...
December 17, 2025
VAN RYSEL Named Official Bike Partner of the Belgian Waffle Ride Series
Del Mar, CA (December 17, 2025) /ENDURANCE SPORTSWIRE/ — The Belgian Waffle Ride (BWR), North America’s most distinctive and demanding gravel event series, is proud to announce a multi-year partnership with VAN RYSEL, a high-performance bicycle brand born in Northern France and shaped by the world’s most demanding racing environments. Beginning...
December 17, 2025
WIN guaranteed entry to every Abbott World Marathon Major in the competition-of-a-lifetime, launched to celebrate 20th anniversary
London, UK (December 17, 2025) /ENDURANCE SPORTSWIRE/ – To celebrate 20 years of the Abbott World Marathon Majors, organisers have joined forces with their Official Tour Operator, Marathon Tours & Travel, to launch the World Tour - an incredibly exciting competition that gives one runner guaranteed race entry, accommodation, expert...
December 17, 2025
Vekta welcomes onboard World Tour stars Eddie Dunbar & Valentin Madouas as founding athlete investors
Paris, France (December 17, 2025) /ENDURANCE SPRORTSWIRE/ - AI-powered training and coaching platform Vekta has announced that WorldTour riders Eddie Dunbar and Valentin Madouas have joined as athlete investors and founding members of the newly created Vekta Athlete Advisory Board. The Vekta Athlete Advisory Board has been established to ensure...
December 16, 2025
Rad Power Bikes files for bankruptcy protection
Rad Power Bikes filed for Chapter 11 bankruptcy protection Monday in advance of completing a sale of the company and less than a month after it said it could not afford a recall on some of its older lithium-ion batteries that the Consumer Product Safety Commission deemed unsafe. Filed in...
December 15, 2025
Grand Slam Track’s Top Creditors Include Star Athletes
Grand Slam Track, Michael Johnson’s embattled running startup that filed for Chapter 11 bankruptcy last week, owes vendors and athletes millions of dollars. A new legal filing Monday detailing the league’s creditors shows exactly who is owed how much money. The list of unsecured creditors includes some of the biggest names...
December 15, 2025
BRANWYN Named in Athletech News’ Startups To Watch 2025–26
Bend, OR (December 15, 2025) /ENDURANCE SPORTSWIRE/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, is thrilled to announce that it has been named to Athletech News’ Startups To Watch 2025–26, a list recognizing the most promising emerging brands in fitness, health, and wellness. Curated by the...
December 15, 2025
Norda Secures Second Investment from the Ermenegildo Zegna Group
The Ermenegildo Zegna Group has made a second round of investment in the Canadian footwear brand Norda. Terms of the deal were not disclosed. Zegna Group, which has its own fashion brand and owns the Thom Browne fashion brand, initially approached Norda in 2021 after the brand launched its debut...
