BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

June 14, 2022
Nix Biosensors Partners With SweatWorks to Revolutionize Hydration Monitoring
BOSTON, MASS. — JUNE 14, 2022/ENDURANCE SPORTSWIRE/ – Nix, the biosensor company delivering health and wellness data to consumers, today announces a partnership with SweatWorks, the leading digital technology agency for the fitness and wellness industry. As part of the partnership, SweatWorks will be responsible for the designing and building the hardware...
June 14, 2022
Athletic Footwear Sales Have Declined — and the Market Is About to Get Promotional
Athletic footwear sales declined to start the year, and promotions could define the back half of 2022. For the first three months of 2022, athletic footwear sales totaled $6.09 billion, according to The NPD Group retail tracking service, down $546 million from the $6.65 billion mark the year prior. FN

June 14, 2022
Speedo SALT Series Acquires Swim with Nick Memorial Race
Saint Augustine Beach, Florida/ENDURANCE SPORTSWIRE/ – Salty Sports Society, a leading open water swimming race company, has acquired the management contract for the 2nd Annual Swim With Nick memorial race in Dania Beach, FL. With the success of the inaugural event last year, the acquisition adds another stop to the extensive...

June 13, 2022
Carbitex Expands Flexible Carbon Plate Innovations for Work and Sport
KENNEWICK, Washington (June 13, 2022) /ENDURANCE SPORTSWIRE/ - Carbitex – the leader in flexible carbon fiber composites – expands its advancements across its flexible AFX technology platform with two new carbon fiber innovations. AFX anti-puncture (AFX-AP), designed for added protection in the workwear trade market, and AFX Formed, focused on...
June 13, 2022
Adidas Sues Nike Over Alleged Infringement On Certain Technologies
Adidas is accusing Nike of copying some of its technologies, according to a lawsuit filed last week. In a complaint filed in a Texas District Court on June 10, Adidas claimed that Nike “knowingly and intentionally” infringed on nine patents related to Adidas’ proprietary athletic technology. Yahoo
June 10, 2022
Mike’s Bikes buys four Elevation Cycles stores in Colorado
Mike’s Bikes, the California retailer acquired by Pon.Bike last August, has bought the four-store Elevation Cycles chain in the Denver area. Elevation Cycles, founded in 2012, has long been closely associated with Trek. A former Trek employee and his partners founded the chain in 2012 with the help of Trek....
June 10, 2022
Mark Allen – Road To Kona Series
Santa Cruz, June 8, 2022 /ENDURANCE SPORTSWIRE/ - Following on the heels of the wildly successful “Road to St. George” video series, Mark Allen Sports is proud to announce the new “Road to Kona” video series on YouTube. During the five-month build up to the 2021 Ironman World Championship in St....

June 10, 2022
USA Triathlon Partners With Hydrow as Official Connected Rowing Equipment And Rowing Training Partner
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced a partnership with Hydrow, the leading at-home connected rower, as the organization’s Official Connected Rowing Equipment and Rowing Training Partner through 2025. Hydrow leverages innovative technology to bring the on-water, outdoor experience of rowing to the home, recreating the feeling...
June 9, 2022
New Balance is suing Steve Madden over its 327 sneaker imitation
New Balance is taking Steve Madden to court. A complaint filed Tuesday to the U.S. District Court of Massachusetts claims Madden’s Chasen model sneaker from 2020 is a “deliberate knock-off intended to free-ride off the popularity of New Balance’s 327.” Input

June 8, 2022
Enduro Bearings to Host ‘Bearings & Brews Speakeasy’ June 29 at Rapha’s San Francisco Clubhouse
Oakland, California (June 8, 2022) /ENDURANCE SPORTSWIRE/ - On the heels of Enduro Bearings’ info-rich website launch last week, they’ll be hosting a free-to-the-public ‘Bearings & Brews Speakeasy’ at the Rapha Clubhouse in San Francisco (2198 Filbert St.). The event will take place at 5:30pm on Wednesday, June 29. Enduro...