BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
October 2, 2025
Outside Interactive, Inc. and Marriott Bonvoy Partner to Redefine Outdoor Travel, Elevating Experiences for Adventurers
Boulder, CO (October 2, 2025) /ENDURANCE SPORTSWIRE/ – Outside Interactive, the leading media and technology platform for outdoor inspiration and activation, today announced a landmark partnership with Marriott Bonvoy Outdoors, the newly announced digital ecosystem and curated collection of properties set in stunning natural locations that bring adventure right to...
October 1, 2025
Motiv Sports and Crystal Geyser® Alpine Spring Water® Announce Multi-Year Partnership
LONG BEACH, CALIF. (October 1, 2025) /ENDURANCE SPORTSWIRE/ – Motiv Sports today announced a new three-year partnership with Crystal Geyser® Alpine Spring Water®, making the nationally recognized brand the Official Water Partner across the company’s U.S. portfolio of endurance events. “To be aligned with a quality national brand like Crystal...
October 1, 2025
Rip It Events Rebrands as RIVAL Race Series: A New Era of Competition Begins.
Columbia, MD (October 1, 2025) /ENDURANCE SPORTSWIRE/ - Rip It Events - a leader in endurance events, is proud to announce its official rebrand to RIVAL Race Series. This transformation marks an exciting new chapter for the company as it continues to deliver high-energy, inclusive running and triathlon competitions designed...
October 1, 2025
Lake Sonoma Race Series Changes For Growth, Sponsors, Media, And To Help Western State Qualifiers!
LAKE SONOMA (October 1, 2025) /ENDURANCE SPORTSWIRE/ — In response to the expanding popularity of the Lake Sonoma Race Series and the vibrant running community in Wine Country, organizers are excited to announce significant changes for the 2026 race calendar. These modifications aim to enhance participant experience, attract sponsors, and...
October 1, 2025
Motiv Sports Partners with Laurel to Deliver Next-Gen Timing Technology Across Its U.S. Event Portfolio
SALT LAKE CITY, Utah (October 1, 2025) /ENDURANCE SPORTSWIRE/ – Laurel Innovations, a leading endurance event technology and services company, has announced a new partnership with Motiv Sports, a North American leader in mass participation events. Motiv Sports will begin rolling out Laurel timing technology across its portfolio of endurance...
September 30, 2025
On’s New COO Could Expand Use of Robots in Shoe Production
On said Tuesday that Sam Wenger is stepping down as chief operating officer after eight years at the company. The Roger Federer-backed sneaker brand has named chief innovation officer Scott Maguire to take on the new dual role of chief innovation and operating officer, starting Jan. 1, 2026. He joined...
September 30, 2025
Scottish track coach handed three-year ban for manipulative behaviour
A Scottish track coach who has worked with some of the world’s top female middle-distance runners, including Canada’sGabriela DeBues-Stafford, has been banned from the sport for three years by UK Athletics (UKA). Andrew (Andy) Young, a former middle-distance runner, was found guilty by an independent disciplinary panel of manipulative behaviour...
September 30, 2025
Nike Beats the Street in Q1 as 8,000 Employees Redirected to ‘Sport Offense’
Nike’s president and chief executive officer Elliott Hill told investors in a late afternoon conference call on Tuesday that the company has realigned 8,000 of its employees to Sport Offense, a new initiative that aligns the three brands — Nike, Jordan and Converse — “into more nimble-focused teams by sport.”...
September 30, 2025
Triathlon Canada President Slams World Triathlon Leadership, “Mafia-Like Culture”
The president of Triathlon Canada has accused the leadership of World Triathlon of running a “mafia-like” organization following what he called a “rigged” election in 2024 and ongoing threats toward individuals who speak out against the administration. triathlete
September 30, 2025
Supertri Toronto Sees Explosive Growth in Inaugural Year, Sets Stage for Major Triathlon Legacy in Canada
TORONTO, ON (September 30, 2025) /ENDURANCE SPORTSWIRE/ – In its first year operating the Toronto Triathlon Festival, Supertri delivered the biggest race weekend in the event’s history, far exceeding expectations in scale, participation and impact. The debut edition under Supertri’s banner saw dramatic growth across all key metrics, laying a...
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