BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

October 17, 2022
Tracksmith Welcomes Massimo Alpian as Director of Brand Communications
BOSTON (October 17, 2022) /ENDURANCE SPORTSWIRE/ – Tracksmith, the independent running brand, is thrilled to announce that Massimo Alpian has joined the brand as Global Director of Brand Communications. Alpian brings nearly two decades of exceptional experience in marketing, communications and sports advocacy in the outdoor industry, fortifying Tracksmith’s commitment to global...

October 17, 2022
David Renton, Former COO of Zwift, Joins Nix Biosensors
BOSTON, MASS. — OCTOBER 17, 2022/ENDURANCE SPORTSWIRE/ – David Renton, former COO of Zwift, has joined Nix Biosensors as Interim Chief Operations Officer and Chief Technology Officer. Renton brings more than two decades of leadership in technology to Nix, whose first consumer product, a small patch that analyzes athletes’ sweat in...

October 17, 2022
ShowcasedSummaForte™ Becomes Rare CBD Brand to Achieve NSF’s Certified for Sport® Qualification
BLOOMINGTON, IN—October 17, 2022 /ENDURANCE SPORTSWIRE/ – Following a months-long rigorous review process, SummaForte™ became one of just three brands using CBD to receive NSF’s Certified for Sport® certification for its drink supplement – SummaMix™. SummaMix™ is an all-natural, vegan drink mix that comes packaged in individual sachets and is mixed with...
October 15, 2022
Thule makes 34 staff cuts in US
As Sweden-based Thule Group's executives are warning investors of a sharp decline in sales and earnings due to a softening bike sector, the company's Americas division is making organizational changes that include 34 staff cuts in management, product development, and manufacturing. Bicycle Retailer
October 13, 2022
North Arc Capital Acquires Project 321
North Arc Capital announced it had acquired the Project 321 brand, known for its magnetic-pawl mountain bike hubs, and bike hub-related assets from JLSO, Inc. Project 321, Inc. is a newly-formed, stand-alone company that was incorporated to complete this acquisition. SGB Media

October 13, 2022
Electrolit Welcomes Enrico De La Torre as New Commercial Director of Canadian Office
CERRITOS, Calif. (October 13, 2022)/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is pleased to welcome Enrico De La Torre as the company's new Commercial Director for the Canada office. This change goes into effect as of September 2022, following the welcoming...

October 13, 2022
Red Bull Bay Climb Returns for Heart-Pounding Fifth Anniversary
San Francisco, Calif. (October 13, 2022) /ENDURANCE SPORTSWIRE/ - On Saturday, October 22nd, Red Bull will host the 5th annual Red Bull Bay Climb at San Francisco’s iconic Potrero Hill, a heart-pounding, uphill, sufferfest of a bicycle sprint race. In true Red Bull style, the unique course and race format...
October 12, 2022
Saris Cycling Group Acquired By C+A Global At Bankruptcy Auction
C+A Global acquired Saris Cycling Group at a bankruptcy auction and will rename the brand Saris Equipment. Based in Edison, NJ, C+A is a worldwide manufacturer and online retailer of consumer products and electronics. It is a longtime manufacturer of bike racks, trainers, storage racks, public bike systems, and infrastructure....
October 11, 2022
Bollé Brands to sell Cébé eyewear brand to D.MO/RACER
Bollé Brands has confirmed its intention to sell the Cébé eyewear brand to D.MO/RACER, which have joined forces to make the acquisition. D.MO’s executive team includes Sébastien Delsaux and Maxime Bos, who are former employees of Cébé. The new acquisition is supported by RACER’s historical finance partners, Upperside Capital Partners and...
October 11, 2022
Wahoo sues Zwift for patent infringement over turbo trainer
American company says Zwift's new Hub trainer is 'identical, in all material respects, to the KICKR CORE'. Cycling Weekly