Endurance Zone closes multi-million dollar funding round

September 26, 2023

/ENDURANCE SPORTSWIRE/ – Endurance Zone, a global rewards platform for sports and fitness brands to engage and retain active customers, is excited to announce that it has secured additional funding, bringing a close to its recent funding round.

The latest funding comes from Equable Partners, a UK-based investment firm co-founded by Simon Hook and Matt Duckhouse. Equable Partners is known for its successful track record of starting and investing in multiple UK-based software companies. These businesses have provided innovative solutions to blue-chip clients worldwide and implemented large-scale, global technology projects. Equable Partners has a history of successful exits, partnering with Venture Capital, Private Equity, and large Corporates.

David Birch, Founder and CEO of Endurance Zone, expressed, “This recent investment serves as a remarkable testament to the dedication and effort of our team over the past few years. We’re absolutely delighted to have Simon and Matt on board. Their wealth of experience in scaling B2B ventures is a valuable asset, and there’s no question they will contribute to our rapid growth.”

The newly secured funding will accelerate growth of Endurance Zone’s white-label rewards and data platform, which has gained widespread adoption among sports-related organisations by driving customer engagement and retention. Endurance Zone is poised to meet the increasing global demand for its services by making strategic investments in technology enhancements, operational streamlining, and sales capacity expansion. Among their prestigious clientele are British Cycling, Fitness First, Great Run Company, Echelon, USA Cycling, Active Network and most recently a handful of NFL and MLB teams.

Simon Hook, Co-Founder of Equable Partners, commented, “We are excited to partner with Endurance Zone as they continue to disrupt the sports and fitness industry. Their innovative approach to customer engagement aligns with our vision for technology-driven solutions, and we look forward to supporting their journey.”

Matt Duckhouse, Co-Founder of Equable Partners, added, “Endurance Zone has demonstrated remarkable potential, and we believe this investment will help accelerate their growth and impact in the market.”

Endurance Zone is grateful for the support of Equable Partners and is committed to delivering even more value to its clients and their customers.

For media inquiries, please contact:

Ed Horleston


About Endurance Zone:

Endurance Zone is a global platform for sports and fitness brands to reach, reward and retain active customers.

The unique platform powers gyms, governing bodies and membership organisations with rewards that are highly relevant for customers with active lifestyles – rewards that drive consumer behaviour and commercial benefit.

With white-label technology, the platform is heavily customisable and seamlessly integrates into any customer journey. Endurance Zone power the likes of British Cycling, Fitness First, Great Run Company and many more – rewarding millions in the process.

About Equable Partners:

Equable Partners is a UK-based investment firm co-founded by Simon Hook and Matt Duckhouse. The company specializes in starting and investing in software companies, offering innovative solutions to global clients, and delivering successful exits through partnerships with Venture Capital, Private Equity, and large Corporates.