BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 29, 2026
MarathonFoto Welcomes Four New Team Members Amid Continued Growth
WASHINGTON, Iowa (January 29, 2026) /ENDURANCE SPORTSWIRE/ – MarathonFoto, the industry leader in race photography, has added four new employees to its team. Shasten Hildebrand and Amanda Tobin have come on board as client relations managers. Dehn Craig and Jacob Harris have joined the team as external operations managers. This...
January 29, 2026
New Owners, Same Great Races: Wicked Fast Race Co. Acquires Seven Beloved South Shore Road Races
South Shore, Massachusetts — January 29, 2026 /ENDURANCE SPORTSWIRE/ - A new chapter is underway for seven of the South Shore of Massachusetts’ most popular road race events. Wicked Fast Race Co. has officially acquired the St. Pat’s Day 5K, Run Through the Pines Half Marathon & 5K, Beach and...
January 28, 2026
Proposed New Hampshire Legislation Would Require ALL Bike Owners to Pay Registration Fees
The New Hampshire state motto may be “Live Free or Die,” but House Bill 1703 (HB1703) would make the state’s bike owners “pay fee or get fined.” This news comes a little over a week after New Jersey passed a new law requiring all e-bike owners to be licensed, registered, and insured....
January 28, 2026
Alpkit secures new investment to keep business running
Alpkit, the British outdoor brand that owns Sonder Bikes, has publicly announced it has completed a pre-pack sale to a new investor, after entering administration earlier this week. In a statement, the company said the move will secure the business long-term, allow it to retain all 194 jobs, and keep...
January 28, 2026
Geno Auriemma Invests in 360 Hoops, Backing the Next Evolution of Basketball
Sanford, Florida (January 28, 2026) /ENDURANCE SPORTSWIRE/ — 360 Hoops, the emerging sports innovation company behind the patented three-in-one basketball system and circular gameplay format, today announced a landmark investment from Geno Auriemma, one of the most accomplished and influential basketball coaches in the history of the sport. The Hall...
January 28, 2026
haku Customers Exceed Industry Benchmarks for Retention and Repeat Participation
Miami, FL (January 28, 2026) /ENDURANCE SPORTSWIRE/ — New data from haku, the global leader in technology for endurance events, shows that organizations using haku outperform industry benchmarks for runner retention and repeat participation. According to aggregated platform data, haku customers achieve retention rates almost 18% higher than endurance industry...
January 27, 2026
Alpkit enters administration having “faced incredible challenges over the last three years”
Alpkit has entered administration after three difficult years, and is in talks with a new owner and investment partner in an attempt to secure the bicycle and outdoors brand’s future. In a letter sent to shareholders via the investment platform Crowdcube, Alpkit CEO and co-founder David Hanney writes: “It is...
January 27, 2026
Grand Slam Track Made Just $1.8M While Racking Up $40M in Debt
The bankrupt running league Grand Slam Track revealed in new court filings that its debts have reached $40 million, and that it made less than $2 million in revenue last year when it launched with three track meets. The new filings offer the most complete financial picture of the league...
January 27, 2026
Life Electric Vehicles set to acquire Rad Power Bikes for $13.2 million
Life Electric Vehicles Holdings Inc. is expected to acquire Rad Power Bikes' assets for $13.2 million, outbidding four other companies during an auction for the e-bike brand that declared Chapter 11 bankruptcy protection last month. Based in Deerfield Beach, Florida, Life EV agreed to acquire Rad Power's assets for $13,276,102...
January 27, 2026
Capriroso Launches to Redefine Performance, Recovery, and Longevity for Endurance Athletes
San Diego, CA (January 27, 2026) /ENDURANCE SPORTSWIRE/ - Capriroso today announced the official beta launch of its performance and longevity platform, introducing a new approach to endurance training that prioritizes long-term insight over daily prescription. Designed for athletes who care as much about longevity as they do performance, Capriroso integrates...
