BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
November 6, 2025
Supertri Toulouse Generates Over €5 Million in Economic Impact as Mass Participation Debut Sells Out
LONDON, UK (November 6, 2025) /ENDURANCE SPORTSWIRE/ - The 2025 edition of Supertri Toulouse delivered record-breaking results both on and off the course, with the introduction of the Toulouse Triathlon — a sold-out new mass participation race held alongside the professional Supertri League event — proving an instant hit. The...
November 6, 2025
FORM Introduces HeadCoach™ 2.0: Expert Coaching, Tailored to Your Goals
Vancouver, BC (November 6, 2025) /ENDURANCE SPORTSWIRE/ – FORM, the global leader in augmented reality smart swim goggles, today announces the launch of HeadCoach™ 2.0, a powerful new coaching suite that draws on all elements of FORM’s innovative HeadCoach™ ecosystem, delivering expert-level swim coaching for swimmers and triathletes of all...
November 5, 2025
Strava Has Quickly Become the Most Popular Social Network for Music Fans
As more people shift their focus to health and wellness, music artists are using Strava as a new way to connect with fans. Between sharing their own fitness journeys and creating in-person experiences, the app is helping bring fans closer to artists. Strava reports that the number of new run clubs has...
November 5, 2025
Saucony Continues to Lead Growth at Wolverine as Running Category Dominates Market
Wolverine Worldwide continued to see its turnaround efforts bear fruit in the third quarter. The Rockford, Mich.-based footwear company said total revenue in the third quarter of 2025 was $470.3 million, up 6.8 percent from $440.2 million the same time last year. Ongoing total revenue in Q3 – which excludes the...
November 5, 2025
Let’s Do This launches NOVA AI Agent Amid U.S. Expansions
SAN FRANCISCO, Calif. (November 5, 2025) /ENDURANCE SPORTSWIRE/ – After experiencing major growth in the U.S. market in Q3, Let’s Do This, the AI Registration Platform for endurance events, has launched a new AI agent, NOVA, by Let’s Do This (NOVA), to better support their partners. NOVA is designed to...
November 5, 2025
Showcased80/20 Endurance Launches “NorwegianTraining.com”
November 5, 2025, Lehi, UT /ENDURANCE SPORTSWIRE/ - 80/20 Endurance, a leading provider of online training resources for endurance athletes, today announced the launch of NorwegianTraining.com, a new site offering training plans and workouts based on the Norwegian Method of endurance training and delivered through the industry-leading TrainingPeaks platform. At launch,...
November 5, 2025
BibRave Reports Record Paid Social Results Across Leading Endurance Events
Portland, OR (November 5, 2025) /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, is reporting a season of standout paid social media success across its endurance event partners. Through advanced targeting, personalized messaging, audience segmentation, and data-driven creative strategy, BibRave helped race organizations achieve significant growth in...
November 5, 2025
Swiftwick Announces New Team of Independent Sales Agencies
Nashville, TN (November 5, 2025) /ENDURANCE SPORTSWIRE/ — Swiftwick, the Nashville-based maker of performance socks for endurance athletes, accelerates its growth with the addition of six independent sales agencies. This marks a new strategic push to deepen its investment in specialty retail, with a particular focus on run, outdoor, and...
November 5, 2025
The UK’s First Dedicated Women’s Sports Store Launches: A Trusted Space for Women Who Train, Compete, and Thrive.
November 5, 2025 /ENDURANCE SPORTSWIRE/ - The Women’s Sports Store is the antidote to all the inaccessible and unreliable experiences women have when we shop for the sports gear we need. From kit designed to fit real women, to nutrition that actually nourishes, the platform introduces consumers to brands that...
November 4, 2025
Has Eliud Kipchoge pioneered a new style of run influencing?
41-year-old Eliud Kipchoge's 17th-place finish in Sunday’s New York City Marathon confirmed what most of us already knew: the former world record holder is past his prime. But winning was never the goal. Kipchoge said his mission was to “unite the world through running.” And that might just be his new...
