BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 24, 2026
Life Time’s Q4 Earnings Vault on Double-Digit Revenue Hike
Life Time Group Holdings Inc. reported adjusted net income in the fourth quarter climbed 28.4 percent as sales grew 12.3 percent due to higher average dues, membership growth in new and ramping centers, and higher club member engagement. For the year, adjusted earnings jumped 62.3 percent on 14.3 percent revenue...
February 24, 2026
Former owners in dispute over stores’ sale to Mike’s Bikes
The former Colorado Multisport and Full Cycle owners are engaged in a legal dispute over the sale of the combined businesses to Mike's Bikes last summer. Colorado Multisport owner Michael Stone filed a breach of contract lawsuit Feb. 16 in Boulder District Court alleging Full Cycle owner Russ Chandler stopped making...
February 24, 2026
Rudy Project acquires full ownership of North American distributor Rudy Project North America
Italian accessories specialist Rudy Project has firmed up its international expansion strategy with the acquisition of 100% ownership of its long-standing exclusive distributor, Rudy Project North America. The transaction, completed in February 2026, allows the Italian brand to drive direct growth and operate directly within the US market and the Caribbean region. Based...
February 24, 2026
Miwok 100K Announces The North Face as New Title Sponsor
Stinson Beach, CA /ENDURANCE SPORTSWIRE/ - The Miwok 100K, one of the most respected ultramarathons in the United States, is proud to announce a new title partnership with The North Face. Beginning in 2026, the race will officially be known as the Miwok 100K Presented by The North Face. Known...
February 24, 2026
LemurStrap Launches Sales Partnership with B&H, the largest online photo and video equipment retailer in the U.S.
/ENDURANCE SPORTSWIRE/ - LemurStrap announces their newly cemented sales partnership with B&H Photo Video, which will enable the direct to consumer startup founded in 2024 to reach more photographers with their wildly popular and creative re-imagining of the conventional camera carry strap called the LemurStrap. In an era when ecommerce...
February 24, 2026
Adam Pulford Promoted to CTS Cycling Head Coach
(Colorado Springs, CO – February 24, 2026) /ENDURANCE SPORTSWIRE/ - CTS today announced the promotion of Adam Pulford to CTS Cycling Head Coach, reinforcing the company’s leadership and brand presence in the cycling community. Adam Pulford brings more than 20 years of coaching experience to the role, working with athletes...
February 24, 2026
ASICS Los Angeles Marathon and Postmates Announce “Delivery Runners” at Mile 23
LOS ANGELES, Calif. (February 24, 2026) /ENDURANCE SPORTSWIRE/ — The ASICS Los Angeles Marathon, produced by The McCourt Foundation, is announcing a new partnership with Postmates, naming the platform its Official Food Delivery Service Partner. With the partnership, for the first time ever, Postmates will be delivering to runners on...
February 23, 2026
Sacramento Running Association and Capital Road Race Management Join Forces to Elevate Sacramento’s Running Community
SACRAMENTO, Calif. /ENDURANCE SPORTSWIRE/ - The Sacramento Running Association (SRA) and Capital Road Race Management (CRRM) announce the two long-standing pillars of the regional running community are formally joining forces. As CRRM owner and founder Rich Hanna retires from ownership, the organizations will combine operations to strengthen race production, enhance...
February 23, 2026
RunSignup Announces RunSignup University 2026 for Hands-On Race Director Education
Moorestown, NJ (February 23, 2026) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading technology solution for U.S. endurance events, has opened enrollment for the third iteration of RunSignup University. RunSignup University 2026, a hands-on educational session for race directors and industry professionals, will be held in Saint Paul, MN on June 17-18,...
February 23, 2026
Vekta adopted by multiple WorldTour teams as AI-powered coaching platform gains momentum in pro cycling
Paris, France (February 23, 2026) /ENDURANCE SPORTSWIRE/ – Vekta, the AI-powered training and coaching platform for endurance sport, is accelerating its presence at the highest level of professional cycling, with multiple WorldTour and elite development teams now using the platform as part of their trusted training and performance ecosystem. Newly joining...
