BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
October 17, 2025
Veo Strip Partners to Support Paul Johnson’s Historic 7-Day Treadmill World Record Attempt
NEW YORK, NY (October 17, 2025) /ENDURANCE SPORTSWIRE/ – Veo Strip, a start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced its partnership and support for ultra running champion Paul Johnson's attempt to set a new official world record for...
October 17, 2025
UltraSignup Welcomes Brian Metzler as Director of Media to Lead the Next Evolution of Trail Running Storytelling
Nashville, TN ( October 17,2025) /ENDURANCE SPORTSWIRE/ – UltraSignup, the leading marketplace for trail and ultra running, is proud to announce the addition of Brian Metzler to the team as Director of Media. Metzler, a longtime journalist and storyteller in the running world, joins UltraSignup to guide the next phase in...
October 16, 2025
Nike, Adidas + More Athletic Brands: How Does Their Digital Experience Measure Up?
Athletic brands such as Nike and Adidas have a digital challenge. According to Catchpoint, which compiled a Digital Experience Score analyzing the to 20 athletic footwear and apparel brands by revenue, there is a “troubling gap” between brands’ tracking of key metrics and what customers actually experience online. “Poor website performance doesn’t just kill online...
October 16, 2025
Strava tells Garmin users not to worry amid legal dispute: ‘Uninterrupted connectivity is our top priority’
Strava has told Garmin users of their platform that they should not be concerned over connectivity stopping. Earlier this month it was revealed that the American fitness tracking company had taken legal action against Garmin over patent infringements, and also new developer guidelines, which led to fears over connectivity. Cycling WEEKLY
October 16, 2025
ShowcasedGoFundraise and Garmin Kansas City Marathon Partner to Power Fundraising for Charitable Causes
October 16, 2025 /ENDURANCE SPORTSWIRE/ - GoFundraise, a global leader in digital fundraising, has announced a new partnership with the Kansas City Sports Commission (KCSC), the organizer of the Garmin Kansas City Marathon. This collaboration marks an exciting step forward in integrating peer-to-peer fundraising with one of the Midwest’s premier...
October 15, 2025
Giant expands zero-fee recruitment policy, opens new dorms
Giant Group is developing a plan to reimburse current migrant workers at its factories for recruitment fees they paid prior to Jan. 1, 2025, when the company began paying its current workers' recruitment fees. Giant initiated the zero-fee policy following media reports in 2023 and 2024 about worker conditions at...
October 15, 2025
Women Earning Over $150K Per Year Could Be Deckers’ Secret Weapon
Hoka‘s big contribution to parent Deckers Brands first quarter earnings results is expected to again fuel a strong second quarter — and high income women could provide the athletic performance brand’s hidden advantage. The Goleta, Calif.-based company in July reported a first quarter net sales increase of 16.9 percent to $964.5 million,...
October 15, 2025
Airbnb and Strava partner on ‘run-cations’ as 74% of young Brits eye countryside running holidays
Airbnb and Strava have partnered to promote ‘run-cations’, seen as a growing trend among young British travellers who are booking staycations centred around scenic rural running, fresh air, and group connection. ENDURANCE.BIZ
October 15, 2025
BibRave Accelerates Growth with Key Promotions and Strategic New Hires
October 15, 2025 /ENDURANCE SPORTSWIRE/ - BibRave, the endurance and lifestyle marketing agency specializing in influencer, experiential, and community-driven campaigns, announced several key promotions and two new hires that strengthen the agency’s leadership and expand its capacity to deliver integrated, cross-channel marketing programs for a growing roster of clients. Andy Wallace...
October 15, 2025
Running USA Appoints Shawn K. Sullivan as Organization’s Sixth Executive Director
October 15, 2025 /ENDURANCE SPORTSWIRE/ - Running USA, the leading trade organization for the sport of road running and mass participation endurance events, is excited to announce the appointment of Shawn K. Sullivan as its new Executive Director. Sullivan will lead the association’s strategy, membership growth, and year-round programming in service...
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