BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
December 10, 2025
Reebok Parent Authentic Brands Group Accelerates TikTok Shop Selling With New Partner
Authentic Brands Group is set to fast-track its marketplace growth across TikTok Shop via a new partnership with Pattern Group. According to the global brand development and licensing platform, Pattern will manage and optimize e-commerce operations for Authentic’s portfolio of brands, to expand their reach, and performance across TikTok Shop and other major online...
December 10, 2025
4iiii and CUBE Announce Partnership to Integrate Power Meters into 2026 Performance Bike Range
December 10, 2025 /ENDURANCE SPORTSWIRE/ - 4iiii Innovations Inc. is proud to announce its partnership with CUBE, one of the world’s leading bike manufacturers, which will see 4iiii’s industry-leading power meter technology integrated across CUBE’s high-performance road, gravel, and cyclocross models for 2026. The integration will see the 4iiii PRECISION...
December 10, 2025
Norda Secures Second Investment From Ermenegildo Zegna Group
Ermenegildo Zegna Group has executed a second round of investment in Norda, the Montreal-based technical trail-running shoe brand. The Italian luxury group initially acquired a minority stake in Norda in January 2023. Terms of the new funding weren’t disclosed. Norda said it was Ermenegildo Zegna Group, the parent of Zegna,...
December 9, 2025
Running Shoes From Nike, Brooks, Asics and Others Fuel Footwear Growth at Academy Sports + Outdoors in Q3
Sales of performance running brands including Nike, Brooks, Asics and others, helped drive third-quarter comps at Academy Sports, while the comfort slide is making a resurgence as consumers seek less pricier shoe options. WWD
December 9, 2025
MarathonFoto Captures 143,944 Runners Across Three Back-to-Back Marathons
WASHINGTON, Iowa (December 9, 2025) /ENDURANCE SPORTSWIRE/ – MarathonFoto, the premier name in race event photography, saw impressive numbers kicking off Q4, which included work with the Bank of America Chicago Marathon on Oct. 12, Marine Corps Marathon on Oct. 26 and TCS New York City Marathon on Nov. 1....
December 9, 2025
Global Retail Giant INTERSPORT Confirms Return To ISPO 2026
December 9, 2025 /ENDURANCE SPORTSWIRE/ - ISPO organisers Raccoon Media Group and Messe München today announce that INTERSPORT, a global leader in sporting goods retail, is the FIRST major retail partner to confirm attendance at the reimagined expo in 2026. As the doors close in Munich, the world’s most influential...
December 8, 2025
The Running Event 2025 Concludes in San Antonio, Celebrating Innovation, Growth, and Collaboration
PORTLAND, Maine (December 8, 2025) /OUTDOOR SPORTSWIRE/ - The Running Event (TRE), North America’s premier run specialty retail conference and trade show, took place last week, December 2-4, in San Antonio, Texas, marking a successful inaugural year in its new host city. TRE showcased exceptional momentum across the run and...
December 8, 2025
Predictive Fitness Unveils RunDot: Native AI Training Platform That Delivers Better Results, in Less Time, with Fewer Injuries
SOUTHLAKE, TEXAS (December 8, 2025) /ENDURANCE SPORTSWIRE/ - Predictive Fitness, Inc., developer of TriDot®, the award-winning training platform trusted by legendary triathlon coaches and world champions, today unveiled the latest edition of RunDot®, a groundbreaking training platform that uses native artificial intelligence and performance science to help runners achieve better...
December 5, 2025
Running Lab Named 2025 Store of the Year at The Running Event
PORTLAND, Maine (December 5, 2025) /ENDURANCE SPORTSWIRE/ - Running Lab has been named the Best Running Store of 2025 at The Running Event (TRE), North America’s premier run specialty retail conference and trade show. This special awards program recognizes leading run specialty retailers across the United States, with one store earning...
December 5, 2025
Specialized credits AliExpress and Chinese law enforcement for largest counterfeit bust in brand’s history
AliExpress says it worked with Specialized and Chinese law enforcement to dismantle two counterfeit manufacturing operations in China, leading to the seizure of $1.5 million worth of fake products, including Specialized Roval frames, handlebars and wheels, and fake Pinarello, Cannondale, Cervélo and Trek products. "Counterfeit products imitating Specialized's high-performance goods not...
