BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 5, 2026
Peloton Sees Fiscal Q2 Revenue Fall Short of Guidance; Net Loss Wider than Expected
Peloton Interactive, Inc. (PTON) has reported that in its fiscal second-quarter, Total Revenue amounted to $657 million for the period ended December 31, a decrease of $17 million, or 3 percent year-over-year, primarily driven by lower-than-expected Connected Fitness Product sales to existing members. Revenue came in $8 million below the...
February 5, 2026
Nike faces federal probe over allegations of discrimination against white workers
The federal agency for protecting workers' civil rights revealed Wednesday that it is investigating sportswear giant Nike for allegedly discriminating against white employees through its diversity policies. The Equal Employment Opportunity Commission disclosed the investigation in a motion filed in Missouri federal court demanding that Nike fully comply with a...
February 5, 2026
Brooks Racks Up 9th Year of Revenue Gains as Running Market Continues to Dominate
Brooks Running is touting its ninth consecutive year of growth in 2025. The Seattle-based athletic brand said Thursday that it achieved another record-breaking year of global revenue, with sales increasing 16 percent year-over-year. The private company did not disclose dollar amounts in its latest report. By region, Brooks noted that North America saw...
February 5, 2026
Marathon Sports Acquires six03 Trail Races and Cranmore Mountain Race
Marathon Sports announced the acquisition of six03 Trail Races and the Cranmore Mountain Race, expanding the company’s long-term investment in trail running in New England. The company also announced more than $100,000 in total prize money across its New England trail race portfolio for 2026. The acquisition includes the full...
February 5, 2026
Function Sues Rival Lab-Testing Startup Superpower, Alleging False Marketing
Function Health has filed a false advertising lawsuit against Superpower, accusing the rival lab-testing startup of overstating what its membership includes and running comparative marketing that Function says misleads consumers about both companies’ offerings. The complaint, filed January 26 in the U.S. District Court for the Central District of California,...
February 5, 2026
Best Bike Split Launches Course Builder
Austin, TX (February 5, 2024) /ENDURANCE SPORTSWIRE/ - Best Bike Split, the leader in data-driven pacing and performance modeling for cyclists and triathletes, announced the launch of Course Builder, a powerful new feature built on their custom routing engine. This new feature enables athletes and coaches to create, customize, and...
February 5, 2026
Whoop wins a key US court ruling against copycat wearables
Whoop might have just secured a big win against brands selling similar faceless health trackers in the U.S. Traditionally, when it comes to fitness bands (not to be confused with smartwatches) Whoop is usually the first name that comes to mind. However, due to its high pricing and the nature of the market,...
February 4, 2026
Accell Group sells Nishiki to Turkish bike manufacturer
Turkish manufacturer Kron Bicycle has acquired Nishiki from Accell Group, taking over the brand that Accell picked up via a Finnish distributor in 2009. Kron said Nishiki will plug into its production and supply chain while keeping its own "brand DNA." Founded in 2004, Kron distributes across 81 Turkish provinces...
February 4, 2026
Best Bike Split and CANYON//SRAM Partner for the 2026 Season
Austin, TX (February 4, 2026) /ENDURANCE SPORTSWIRE/ - Best Bike Split, the creator of pacing optimization software that helps cyclists get from point A to point B as fast as possible, and CANYON//SRAM have announced that they will be partnering for the 2026 season. Best Bike Split will be the...
February 4, 2026
Rebel Health Alliance Partners with America’s Greatest Endurance Athlete, Morgan Pearson
Washington, DC (February 4, 2026) /ENDURANCE SPORTSWIRE/ – Rebel Health Alliance, the leading high-performance medical practice specializing in longevity and optimization for professionals, announces a groundbreaking partnership with two-time Olympic triathlon silver medalist Morgan Pearson. Working alongside Pearson’s elite team of coaches and trainers, RHA’s coordinated team of doctors, dieticians,...
