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February 11, 2026

ASICS Los Angeles Marathon Welcomes SHOKZ as the Official Headphones Partner

LOS ANGELES, Calif. (February 11, 2026) /ENDURANCE SPORTSWIRE/ – SHOKZ has been announced as an Official Sponsor and Official Headphones of the ASICS Los Angeles Marathon & LA 5K ahead of the 41st annual event. At the Los Angeles Marathon Lifestyle Expo, runners will have the opportunity to try on...

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February 10, 2026

Wiley X Appoints Cory Uehlein as Vice President of Marketing & Digital

Frisco, Texas (Feb 10, 2026) /ENDURANCE SPORTSWIRE/ - Wiley X, a global leader in premium protective eyewear, today announced the appointment of Cory Uehlein as Vice President of Marketing & Digital. In this role, Uehlein will lead Wiley X’s comprehensive marketing and digital strategy, driving brand growth, digital engagement, and...

Business

February 10, 2026

Nominations Open for the Best Running Stores of 2026 Awards Program

PORTLAND, Maine (February 10, 2026) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, is now accepting nominations for the 2026 Best Running Stores awards program. This yearly program celebrates U.S.-based run specialty stores who are leaders in both the running industry and their communities;...

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February 10, 2026

DEKA, The Global Fitness Racing Brand Announces Expansion Into Switzerland

GENEVA (February 10, 2026) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch in Switzerland. Under the expert leadership of the Gorilla Corporation team, DEKA Switzerland joins a rapidly growing global network, including established markets...

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February 10, 2026

Belgian Waffle Ride Announces Capriroso as Official Performance & Longevity Partner

San Diego, CA /ENDURANCE SPORTSWIRE/ - The Belgian Waffle Ride (BWR), the original and most irreverent unroad cycling series in the world, today announced a new partnership with Capriroso, naming the platform the Official Performance & Longevity Partner of the BWR. And to make this partnership real for the people who actually...

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February 10, 2026

Northside Hospital Introduced as Title Partner of Peachtree Road Race

ATLANTA (February 10, 2026) /ENDURANCE SPORTSWIRE/ – For the first time in 50 years, the Peachtree Road Race will welcome a new title partner. Today, Atlanta Track Club announced Northside Hospital as the naming rights partner for its premiere running and walking event and The Atlanta Journal-Constitution as its official...

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