BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 1, 2025
Running Shoes Continue to Drive Sales in Q1 Despite Overall Footwear Slowdown
Running shoes continued to dominate in the first quarter of 2025 despite an overall slowdown of sales in the period. According to new data from Circana’s Consumer Tracking Service, sport lifestyle, or athleisure sneakers, remained the largest footwear segment and grew almost 1 percent overall for the quarter. Footwear News

May 1, 2025
Professional Triathletes Organisation Announce Long Term Hosting Agreement With Events Management Queensland For Gold Coast T100 Tour Event From 2026
Queensland, Australia /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) and Events Management Queensland (EMQ) have today announced a long term partnership that will see the T100 Triathlon World Tour take place on the iconic Gold Coast of Queensland, Australia, from 2026. The T100 Tour is a global series for...
May 1, 2025
Boston 10K for Women Partners with Laurel to Power an Unparalleled Race Experience
BOSTON (May 1, 2025) /ENDURANCE SPORTSWIRE/ — The Boston 10K for Women, one of the nation’s most historic and beloved all-women road races,who is celebrating their 49th year is proud to announce a transformative partnership with Laurel, a leading race timing and athlete experience platform. Together, they’re delivering a tech-powered event...
April 30, 2025
Shimano scales back on cycling apparel & discontinues Milremo
Shimano Europe has announced a refocusing of its priorities, with a significant scaling back of its activities in the cycling apparel space. The inescapable ‘black hole’ impact of Covid has been listed as a factor in the move, which will include discontinuing Shimano’s custom clothing brand Milremo. The regular Shimano...
April 30, 2025
Garmin’s Fitness and Outdoor Segments Deliver Double-Digit Growth
Garmin Ltd stock declined on Wednesday after it reported first-quarter 2025 results. The company reported quarterly revenue growth of 11% year-on-year to $1.54 billion, beating the analyst consensus estimate of $1.50 billion. The GPS navigation and wearable technology company's adjusted EPS of $1.61 missed the consensus estimate of $1.67. Yahoo!
April 30, 2025
AE Texas to Power Houston Running Company Events, Launches Community-Focused Partnership
Houston, TX (April 30, 2025) /ENDURANCE SPORTSWIRE/ — AE Texas, a retail energy provider, has partnered with Houston Running Company (HRC), one of Texas’s leading race organizers. This collaboration will officially power all HRC events while launching community-focused initiatives. The partnership represents more than just an energy connection—it’s a shared commitment...

April 30, 2025
Movemint Partners with For All Mothers+ to Launch the MomForward Movement Series and Introduce New Event Tags to Indicate Family-Friendly Features
BERKELEY, CA [4/30/2025] /ENDURANCE SPORTSWIRE/ - Movemint, a modern technology platform for endurance events, is proud to announce its partnership with For All Mothers+, an impact nonprofit breaking barriers for mothers through the lens of sport. As part of this collaboration, Movemint is powering the MomForward Movement Series, a month-long...
April 29, 2025
Nike Sparks Backlash for ‘Never Again’ Ads at London Marathon
Nike is facing backlash for using the phrase “Never again” in ads that ran near the London Marathon on Sunday. The phrase “Never again” is typically associated with Holocaust remembrance and used as a vow to prevent such atrocities from happening again. Nike’s billboards, directed at runners in the 2025 London...
April 29, 2025
Adidas Warns of U.S. Price Hikes Due to Tariffs
Adidas AG said that despite reporting better-than-expected first-quarter results, it opted not to raise its financial targets for 2025 due to rising concerns over President Donald Trump-imposed trade tariffs, including the threat that prices will have to rise for U.S. products. SGB Media
April 29, 2025
Kent halts Chinese imports; tariffs could force production suspension
Kent International would likely suspend production at its South Carolina bike factory later this year if the Trump administration does not reduce tariffs on Chinese imports, Kent Chairman Arnold Kamler said. Bicycle Retailer