News Topics
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March 24, 2021
BibRave Expands Marketing Services with Missoula Marathon, Adding Digital Content Strategy and Management
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, expanded its marketing services with the Missoula Marathon, produced by Run Wild Missoula. In addition to its signature race campaign promotion, driven by its national network of running ambassadors, BibRave will provide a suite of services around digital...
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March 24, 2021
2021 Austin Half Marathon Invites Businesses to Join the Race Weekend Fun
AUSTIN, Texas, March 24, 2021 -- The Ascension Seton Austin Marathon presented by Under Armour invites businesses to be included in the post-race goodie bag or the virtual goodie bag. This new initiative will cost nothing and can include local establishments and national businesses with an Austin presence. In lieu...
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March 23, 2021
KOM Cycling Hires SIMBOL Communications as PR/Marketing Agency of Record
East Lansing, Michigan (March 23, 2021) — KOM Cycling, creators of various problem-solving cycling and indoor cycling accessories, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand has built a strong, loyal following, but as they continue to...
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March 23, 2021
What’s the Minimum Dose of Training to Stay Fit?
A new review assesses what it takes to maintain endurance and strength when circumstances interfere with your usual training. Outside
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March 23, 2021
Peloton Buys Wearables, AI, Hardware Companies in Deal Flurry
Peloton Interactive Inc. recently acquired three companies, adding technology and expertise in wearable devices, artificial intelligence, digital voice assistants, and interactive workout mats. The New York-based fitness technology company bought Aiqudo Inc. in February, and Atlas Wearables Inc. and Otari late last year. Bloomberg (paywall)
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March 23, 2021
Lululemon Has Big Apparel Plans for Men
Lululemon, a staple in women’s athleisure the last few years, is using its understanding of performance wear to improve its menswear. Front Office Sports
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March 23, 2021
Women are better at burning fat during exercise than men, research suggests
A pair of studies published this month found that women tend to burn more fat than men during exercise, and athletes with better cardio endurance of all genders burn more fat than their less fit peers. Insider
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March 23, 2021
Redlands Bicycle Classic postponed to 2022
The longest-running stage race in the United States, the Redlands Bicycle Classic, will be interrupted for a second year in a row as the COVID-19 pandemic has forced the race to be postponed until 2022. The race was due to be the first race of the 2021 USA Cycling Pro...
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March 23, 2021
First of Its Kind, Online Community for Cyclists Open for Founding Memberships
LONGMONT, CO (March 23, 2021) – 10 Buck Bike Club, LLC—an online community created by cyclists, for cyclists—launched this week to the international cycling community. With pre-registrations from 36 states and 15 countries, 10 Buck Bike Club is now open to individual and business members wishing to engage and interact...
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March 23, 2021
Rugged Military-Grade Smartwatch is the Ultimate Partner for Challenging Military-Grade Obstacle Course, Amazfit Partners with Spartan
BOSTON, Mass. (March 23, 2021) – Amazfit, a global brand in the wearables market has announced a partnership with Spartan®, the world’s leading endurance sports and wellness brand to test its new T-Rex Pro Smartwatch at Obstacle Course Races across the US and Europe. As part of the partnership, Amazfit becomes...
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March 23, 2021
“I feel Slovenia” – Virtual Tour of Slovenia | Stage 5
Ljubljana, Slovenia / March 23rd, 2021 - The open, Virtual Tour of Slovenia by ‘I feel Slovenia’ on ROUVY is on its final stage events. Cyclists worldwide are readying to travel and finish the race series around Slovenia virtually. The Group Ride (on March 23rd) with David Gregorič and the...
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March 23, 2021
NorCalUltras Ghost Bridge 14? Endurance Race Debuts in Folsom, CA
The Ghost Bridge 14? endurance race presented by NorCalUltras is returning safely and responsibly to Folsom, California. The race will take place on Saturday, April 3 at Brown’s Ravine Folsom Lake SRA at 7 a.m. Registration is open now and a portion of each entry fee will be donated to...
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March 23, 2021
Kane Footwear Releases New Colorway of Sugarcane-Based Slip-On in Honor of Earth Day
Westport, CT (March 23, 2021) — Kane, the footwear brand with a mission to promote recovery for body and planet, has released a new colorway of its Revive slip-on in celebration of Earth Day. The Wasabi/Lime limited edition color combination of the Revive, released Tuesday, March 23rd, is part of...
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March 23, 2021
GiveSignup | RunSignup’s Biannual Race Registration Market Analysis Shows Growth
Moorestown, NJ – GiveSignup | RunSignup released the Spring 2021 Registration Market Analysis, a biannual effort to evaluate the true state of the endurance market in an industry without a comprehensive aggregator for data. The report builds a three-dimensional view of the marketplace, with a snapshot of major news in...
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March 23, 2021
LIV Cycling Debuts Latest “LIV Committed” Global Brand Campaign
NEWBURY PARK, Calif. (March 23, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed, celebrating the resilience the cycling community has shown over the last year and the growing number of riders who are...
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March 23, 2021
Hospital Hill Run Opens the 2021 Half Marathon Season in Kansas City
Kansas City, MO - The Hospital Hill Run will be the first Half Marathon offering a live in-person event in the Kansas City Metro area in 2021. The event weekend includes a Half Marathon, 10k, and 5k distances and will take place in Kansas City, MO on June 5, 2021....
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March 23, 2021
Mammut Unveils Sustainable Product Collection for Spring 2021
(Williston, VT) March 22, 2021 – Mammut, premiere mountain safety and outdoor brand, launches its new spring 2021 product collection for climbing, mountaineering, hiking and everyday use. Launching today, the new collection highlights Mammut’s commitment to sustainability and includes the award-winning 9.5 Crag We Care Classic Rope made of virgin...
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March 23, 2021
Rat Race Adventure Sports Put Down Roots in US and Canadian Market.
Rat Race, the UK’s most successful adventure sport company have announced plans for six brand new US and Canadian based adventures. The firm have now taken on Jimmy McCaffrey as their US General Manager and launched a dedicated event website. Known for their quirky UK and European based adventures and...
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March 23, 2021
2021 Austin Half Marathon is Officially Ready to Run Austin
AUSTIN, Texas, March 23, 2021 -- The return to Austin running begins April 25th with the Ascension Seton Austin Half Marathon presented by Under Armour. Formal approval has been issued by the City of Austin through the special event permitting process with Austin Center for Events (ACE) and Austin Public...
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March 22, 2021
Nike posts mixed results as sales fall short of estimates, hurt by U.S. port congestion
Nike reported net income of $1.45 billion, or 90 cents per share, compared with $847 million, or 53 cents per share, a year earlier. In North America, revenue dropped 10% year over year, hurt by shipment delays. CNBC
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March 22, 2021
Is It Safe to Go Back to Group Exercise Class at the Gym?
Here’s a guide to help you decide if your gym is doing enough to prevent the spread of Covid-19. NYT (paywall)
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March 22, 2021
New study calls on sports to end sponsorship deals with ‘high carbon polluters’
Report finds total of 258 sports partnerships with companies in high carbon industries. SportsPro
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March 22, 2021
How the Women Leading the Running Industry Diversity Coalition Are Using Sport to Create a Better Tomorrow
Created as an agent for change, the Running Industry Diversity Coalition is led by several of the most inspiring women run today. Read how they are using their connection to the sport to create a better world. Footwear News
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March 22, 2021
SRAM sues Princeton CarbonWorks over wheel shape
SRAM claims that PCW is infringing on its patent for a rim shape inspired by a humpback whale flipper. VeloNews
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March 22, 2021
Finland Named Host Country Of The 2023 IRONMAN 70.3 World Championship
LAHTI, Finland / TAMPA, Fla. (March 22, 2021) – The IRONMAN Group today announced that Lahti, Finland has secured the right to host the 2023 IRONMAN® 70.3® World Championship, a two-day event that will take place on August 26-27, 2023. It is the third time that the IRONMAN 70.3 World Championship will...