News Topics
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February 11, 2021
Zone3 USA Signs Team Sirius Tri Club
BOULDER, Colorado, February 11th, 2021– Zone3 USA is proud to announce the signing of Team Sirius Tri Club to a multi-year partnership. Team Sirius trains and supports athletes of all abilities all over the world. A portion of all Zone3 USA sales to TSTC will go to support the efforts...
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February 10, 2021
Strava adds activity filters and search functionality to history in mobile app
Strava has let loose updates to the mobile app that will allow you to more easily find activities in your history without thumbing through the endless activity feed. VeloNews
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February 10, 2021
Sponsor-A-Song: the new way to fundraise
This new fundraising platform allows your friends and family to create a running playlist for you while supporting a worthy cause. Canadian Running
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February 10, 2021
If the Shoe (Contract) Fits: What’s Behind Pro Runner Sponsorship Shakeups.
Elite runners make most of their money by signing with shoe and apparel brands. Here’s why so many are changing allegiances this year. Women’s Running
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February 10, 2021
Tim Cook Pivots to Fitness
Apple’s CEO wants to make health and wellness the company’s greatest legacy. Outside
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February 10, 2021
Beachbody Plans To Go Public By Merging With SPAC And Myx Fitness
The Beachbody Company will become the parent of Myx, Openfit and Beachbody On Demand upon the closing of the merger, and will be listed on the NYSE under the “BODY” ticker symbol. PYMNTS
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February 10, 2021
Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers’
Changes in the health and fitness rocked the industry in 2020, prompting more consumers to buy home fitness equipment. MediaPost
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February 10, 2021
How New Balance Won One of the Largest Trademark Settlements in China to Date
The judgment, which was first reported by The Financial Times, is being described as one of the biggest ever awarded to a foreign brand in a Chinese trademark case. Footwear News
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February 10, 2021
The Trek WaveCel Helmet Lawsuit, Explained
Everyone says modern lids are better than ever. But because of outmoded testing and unreliable information, it's never been harder to figure out whether that's true. Outside
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February 10, 2021
Shimano’s Earnings Climb In 2020
Shimano reported net income increased 22.5 percent in 2020 as sales grew 4.1 percent. SGB Media
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February 10, 2021
RETAIL Under Armour shares rise as retailer reports surprise profit for holiday quarter
Earnings per share is 12 cents, adjusted vs. a loss of 7 cents expected, while revenue was $1.4 billion vs. $1.27 billion. Sales dropped 3% to $1.40 billion from $1.44 billion a year. CNBC
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February 10, 2021
Industry veteran Tony Karklins and partner buy Time Sport from Rossignol
The Rossignol Group has sold Time Sport's frame and bike business to the Cardinal Cycling Group, whose partners include French engineer Martial Trigeaud and American Tony Karklins, founder of Allied Cycle Works and the former managing director of Orbea USA. Bicycle Retailer
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February 10, 2021
Pandemic fuels break-ins — and retailer cooperation
Smash-and-grab thefts from bike shops have risen dramatically during the COVID-19 pandemic, leading shop owners to start organizing and cooperating to minimize the chance of break-ins and getting their stolen goods returned. Bicycle Retailer
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February 10, 2021
Mount Sinai study finds Apple Watch can predict COVID-19 diagnosis up to a week before testing
The Warrior Watch Study observed the primary biometric signal - heart rate variability (HRV) - which is a key indicator of strain on a person’s nervous system, combined with information around reported symptoms associated with COVID-19. TechCrunch
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February 10, 2021
Primal Secures Apparel Rights to Southern Firecracker 70.3
February 10, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports apparel company Primal to provide the event t-shirt and awards to the fastest male and female off the bike for the inaugural Southern Firecracker 70.3 to be held on June...
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February 10, 2021
Millennium Running has produced 37 in-person events with over 11,000 finishers and raises over $67,000 for Charity during COVID.
February 10, 2021 - With the support from the State of New Hampshire’s COVID Task Force, NH Governor Chris Sununu, the NH Attorney General’s Office, and nearly a dozen local towns and cities in NH, Millennium Running has safely produced 37 in-person events with a total of 11,267 finishers during...
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February 10, 2021
GSI Outdoors strengthens Partnership with Sasquatch Agency, adding Public Relations Services
Spokane, Wash. — February 10, 2021 — Renowned family-owned maker of outdoor kitchenware and tableware GSI Outdoors has deepened its relationship with Sasquatch Agency for 2021, adding public relations services to its list of deliverables. Sasquatch Agency will now be handling PR, organic and paid social media, email marketing, content...
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February 10, 2021
Pinarello US Introduces the Scuderia
SOLANA BEACH, CA (February 10, 2021)– Pinarello US, the storied Italian bicycle brand, is pleased to announce the Scuderia Pinarello, a diverse team of US brand ambassadors. The Scuderia Pinarello, which means stable or team in Italian, includes eight unique athletes, ranging from an Olympic medalist to a gravel-racing champion,...
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February 10, 2021
BioLite Unveils All-New Charge PD Powerbank Series
Brooklyn, NY (February 10, 2021)— BioLite, an innovator in off-grid renewable energy solutions, is delivering on-demand energy with the company’s new and improved Charge PD Series. BioLite’s new lineup of portable power banks is designed to deliver faster, more flexible charging for the next generation of electronic devices. The Charge...
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February 10, 2021
Nominations Now Open for the Best Running Stores of 2021
PORTLAND, Maine (February 10, 2021) – Best Running Stores, the awards program that identifies and honors the best run specialty retail stores in America, today announced that nominations are open for the 2021 awards. The ceremony will take place December 2 in Austin, TX at the 15th annual The Running Event....
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February 10, 2021
FitRankings Kicks Off Multi-Year Partnership with USA Cycling
Austin, TX – February 10, 2021 –FitRankings, the fitness industry’s most technologically advanced connected fitness platform, is proud to announce its multi-year partnership with USA Cycling. Together FitRankings and USA Cycling will bring engaging virtual rides to participants from across the country. Through their shared passion for building community through...
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February 10, 2021
U.S. Army Offers Endurance Sport Innovations for Licensing
Natick, Massachusetts -- The U.S. Army has the answer to – and offers licensing for – devices of endurance athletes’ dreams. A hydration pack that delivers customized hydration and nutrition mixes without contaminating water reservoirs? Yes, ma’am. A real-time algorithm to allow heart-rate monitors to display core body temperature? Sure. A...
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February 10, 2021
BibRave Expands Ambassador and Influencer Management Services
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has significantly expanded its marketing services, leveraging years of best practices to build and manage ambassador communities for clients across the endurance industry. After building their own turn-key network, the BibRave Ambassadors, for over seven years, BibRave now...
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February 10, 2021
haku Drives The Customer Loyalty Experience With Launch of Enhanced Memberships Solution
As the pandemic continues to alter customer buying habits and give way to the rise of virtual events, many endurance event organizations have started to look at ways to retain new participants and reward loyal customers. This created a valuable opportunity for industry-leader haku to enhance its state-of-the-art Memberships solution....
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February 9, 2021
The Fitbit app now helps you track your blood glucose level
Fitbit is kicking off 2021 with a helpful new feature: blood glucose tracking. The new feature is simply meant to track blood glucose level - Fitbit’s devices aren’t equipped with the technology that can read blood glucose directly. XDA