News Topics
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April 6, 2021
Diamondback Amplifies Spring 2021 Lineup with New ebike Collection
KENT, Wash., (April, 6 2021) — Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable components, commuter ready details and Bosch high-performance motors to efficiently get riders to their destinations....
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April 6, 2021
Mountain Hardwear Announces 2021 Non-Profit Partnerships
Richmond, Calif. (April 06, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced its 2021 non-profit partnerships will include long-time allies American Alpine Club and American Mountain Guides Association (AMGA), and new additions, Protect Our Winters (POW) and YES Nature to Neighborhoods. The...
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April 6, 2021
Bridges of Hope Ride joins forces with Maryland Cycling Classic to bring Chairman’s ride event to Baltimore County this Labor Day Weekend
BALTIMORE, Maryland– The UnitedHealthcare Children’s Foundation (UHCCF) Bridges of Hope Ride will take place on Saturday, September 4, 2021, and is the official “Chairman’s Ride” for the Maryland Cycling Classic. The Chairman’s Ride is part of an epic weekend of cycling events in Baltimore culminating with the Maryland Cycling Classic,...
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April 6, 2021
Introducing Nuun Energy, A Clean Boost With A Lasting Lift
SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety of effective formulas for sport, immunity, rest and everyday health. Packed with electrolytes, vitamins, adaptogens and...
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April 6, 2021
The 3-Person Relay is Welcomed Back to The Air Force Marathon’s September Event Lineup
The Air Force Marathon’s three-person relay has returned and takes place September 18, 2021 at the 25th Anniversary celebration of the event. Registration will close after first 250 teams sign up. “The Air Force Marathon has, since its inception, been about bringing people together to have fun and celebrate overcoming adversity,”...
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April 6, 2021
Canada’s Newest Walk/Run Challenge has “gone to the dogs”
(Toronto, ON, April 5th, 2021) - The ‘pandemic puppy phenomenon’ has been credited with keeping Canadians physically and mentally supported over the last 12 months by providing opportunities for safely-distanced outdoor activities like daily dog walks. To help keep this healthy trend going, starting today, dog owners can register for...
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April 6, 2021
BibBoards Reaches Mega Milestone Helping Over 1,000 Races in Three Years
Earlier today, it was revealed that BibBoards INC reached a remarkable milestone as records showed that the company had provided bib fasteners for endurance sports participants in over 1000 races across since 2017. The company reached this milestone in the pre-pandemic era, and it simply tells that they have been...
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April 6, 2021
TrainingPeaks Announces New and Extended Partnerships with National Governing Bodies
Boulder, Colo., April, 2021— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, announced National Governing Bodies (NGB) British Triathlon, Italian Triathlon, Triathlon Canada and USA Triathlon are extending their partnerships through 2021. TrainingPeaks is now partnered with 25 NGB’s around the world,...
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April 6, 2021
Hartford Marathon Foundation Engages Committee of Experts in Developing Thorough Covid-19 Mitigation Strategies
April 6, 2021- Glastonbury, CT– The Hartford Marathon Foundation (HMF) has culled the expertise of leading public health officials and medical experts to develop the standard of safety practices for returning to in-person running events in Connecticut. The non-profit race management company enlisted authorities from multiple health and safety disciplines...
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April 6, 2021
Running USA Launches Race Director Magazine
(April 6, 2021) - Running USA, the non-profit trade association for the sport of road running, is excited to announce a new digital magazine for race directors. Race Director Magazine (RDM)’s first issue is now available for readers interested in the running industry to explore and enjoy. The first issue...
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April 5, 2021
New Holland Brewing Back to Full Production After Facility Fire
Holland, MI (April 5, 2021) -- New Holland Brewing, recently included among the top-50 craft breweries in America, is back online and brewing again after a February 21st fire that occurred in their production facility. The late-night flame, which authorities suspect was electric in nature, impacted one wall and a...
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April 5, 2021
HOKA x Cotopaxi “Chase The Bright Side” Questival Adventure Race Encourages Do Good and Time To Fly Participation
(Salt Lake City, UT.) Apr. 5, 2021 – Outdoor and B Corp brand Cotopaxi today announces that its flagship community-driven adventure race event, Questival, is returning in 2021 with a new theme and new challenges in collaboration with leading footwear brand HOKA ONE ONE® and their partner organization Big City...
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April 5, 2021
Michael Schär kicked out of Tour of Flanders for littering
Michael Schär (AG2R Citroën Team) was disqualified from the Tour of Flanders after throwing a bidon towards a group of fans. The rider was off the back of the peloton with a second mechanical when the incident took place. Cycling News
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April 5, 2021
London Marathon organisers to host COVID-19 test event for UK Government
London Marathon Events (LME) is set to host the Reunion 10K as the UK Government aims to gather scientific data on holding mass participation events during the COVID-19 pandemic. The event on April 24 and 25 will be one of the pilots in the Events Research Programme, and is planned...
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April 5, 2021
SoftBank Invests $100 Million in Fitness Startup
SoftBank is set to invest more than $100 million in at-home fitness startup Tempo. The connected fitness system retails between $2,500 and $4,000 and comes with weights, barbells, and a touchscreen display that offers instruction and live classes for a subscription fee of $39 per month. Front Office Sports
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April 5, 2021
Red Bull Raid Showcases Local Talent As Spring Conditions At Squaw Valley Shine
Olympic Valley, CA- (April 5, 2021) – Local North Tahoe-area skiers and snowboarders converged upon Squaw Valley today for Red Bull Raid–the only freeride event in the United States that blends uphill ski mastery with big-mountain prowess–and after a sunny day of all-mountain competition, skier Trevor Semmens, splitboarder Garrett Cygan,...
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April 5, 2021
Charge E-Bikes Cycle Forward with Backbone Media
Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004,...
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April 5, 2021
Saucony® Appoints Fábio Tambosi as Chief Marketing Officer
WALTHAM, MA (April 5, 2021) –Saucony, a division of Wolverine Worldwide, Inc.(NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately. In this role, Tambosi will be responsible for providing strategic development and...
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April 3, 2021
Life Time Introduces The ‘Rad Dirt Fest, a New Gravel Bike and Trail Run Event in Trinidad, Colorado
TRINIDAD, Colo., April 3, 2021— As off-road endurance events continue to gain popularity throughout the country, Life Time is excited to announce The ‘Rad Dirt Fest, a new off-road cycle and trail run event based in Trinidad, Colo. The ‘Rad marks the newest event conceptualized by the Life Time Events...
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April 2, 2021
Salem, Oregon Announced as Host City of New IRONMAN 70.3 Oregon Triathlon
SALEM, Ore. / TAMPA, Fla. (April 2, 2021) – IRONMAN, in conjunction with Travel Salem and Sport Oregon, announced today that Salem, Oregon, will serve as the newest host venue for an IRONMAN® 70.3® triathlon. The inaugural IRONMAN® 70.3® Oregon event will take place on Sunday, July 25, 2021, with...
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April 2, 2021
Waco, Texas Newest Destination to Host Full-Distance IRONMAN Triathlon; Inaugural Edition Set for October 2021
WACO, Texas / TAMPA, Fla. (April 2, 2021) – IRONMAN announced today a new full-distance IRONMAN® triathlon will be added in Waco, Texas providing for additional racing opportunities in the fall of this year. The inaugural IRONMAN Waco will take place on Saturday, October 23, 2021 and be followed by IRONMAN® 70.3® Waco...
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April 2, 2021
What Makes a Pro Runner Valuable to a Brand?
Race performance still matters more than social media. For now. Outside
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April 2, 2021
It’s Time to Mash It Up: Humana Rock ‘N’ Roll Virtual Running Club Mixes It Up This April
TAMPA, Fla. (April 2, 2021) –The Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™) is hitting the virtual pavement this April with the Mashup theme, and who doesn’t love a good mashup to jam out to on their runs? Throughout April, participants will be able to mash-it-up with one week...
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April 2, 2021
Italian private equity firm buys Cytech Group
PM&Partners SGR, and Italian private equity company, has become the majority shareholder in Cytech, the parent company Elastic Interface and other cycing brands. In 2020 the company sold more than 3.2 million pads. Elastic Interface also has recently expanded into offer cycling glove pads, used by brands including Giro. Cytech's...
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April 2, 2021
Peloton Completes Precor Acquisition
With this acquisition, Peloton establishes its U.S. manufacturing capacity, anticipates boosting research and development capabilities with Precor's highly-skilled team and accelerating Peloton's penetration of the commercial market. Peloton plans to produce connected fitness products in the United States before the end of the calendar year 2021. Yahoo