Showcased News

April 7, 2026

Tough Mudder and DUDE Wipes Join Forces to Combat Mud Butt

BOSTON, MA (April 7, 2026) /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme wellness brand, and DUDE Wipes, the kings of the "cleanest exit" in the business, are proud to announce a partnership for the 2026 U.S. season that finally answers the age-old question: “How am I supposed to get...

April 7, 2026

Thermore Appoints Don Reichelt to North American Sales Team

Milan, Italy (April 7, 2026) /ENDURANCE SPORTSWIRE/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, has appointed Don Reichelt as North American Sales Representative, supporting the company’s continued growth across the U.S. market. Reichelt brings experience across the outdoor and endurance sports industries, combining a background in sales...

April 7, 2026

Clarifying the record about Ultrarunner Camille Herron, Wikipedia, and lululemon

Tucson, Arizona (April 7, 2026) /ENDURANCE SPORTSWIRE/– Borderland Trailrunning has released a formal clarification addressing comments made in a previous podcast episode from September 2024 with journalist Marley Dickinson regarding ultrarunner Camille Herron, providing additional context to ensure an accurate understanding of the facts. The statement is being republished to...

April 7, 2026

GFNY announces seven 2026 USA races on the Road to NYC

NEW YORK CITY (April 7, 2026) /ENDURANCE SPORTSWIRE/ - GFNY, the global cycling competition platform, announces its 2026 GFNY USA calendar, featuring six cycling races and one 5K run across major metropolitan and destination markets in the United States. Each event is part of the GFNY Road to NYC, the...

April 7, 2026

Predictive Fitness Launches Redesigned TriDot® Mobile App, Bringing Mobile-First Experience to the World’s Most Advanced Triathlon Training Intelligence

SOUTHLAKE, TEXAS — April 7, 2026 /ENDURANCE SPORTSWIRE/ - Predictive Fitness, Inc., developer of TriDot®, the award-winning triathlon training platform trusted by legendary coaches and world champions, today announced a significant upgrade to the TriDot mobile app — a fully redesigned, mobile-first experience wrapped around the most advanced training intelligence...

April 7, 2026

Gabby Golf Girl Joins the Electrolit® Athlete Team, Fueling a Rising Star in Golf

Houston, TX /ENDURANCE SPORTSWIRE/ - Electrolit® – the number one rapid hydration beverage known for its science-backed formula – welcomes new Electrolit athlete and golfer Gabriella “Gabby” DeGasperis, known online as Gabby Golf Girl. Amassing nearly two million followers across her social channels, Gabby is making golf approachable, engaging, and aspirational,...

April 6, 2026

Kiprun Officially Launches in The U.S. Market

SAN FRANCISCO, CA (April 6, 2026) /ENDURANCE SPORTSWIRE/ - KIPRUN, the performance running brand born within Decathlon and trusted by elite athletes across the world, officially launches in the United States today. Built on a mission to democratize high performance running, KIPRUN introduces three hero footwear models to the U.S....

April 6, 2026

Amazon to Add Fulfillment Surcharge to Third-Party Sellers as Fuel Costs Surge

Amazon is adding a 3.5 percent fuel and logistics surcharge for third-party sellers in the U.S. and Canada amid a spike in energy prices due to the war in Iran. Amazon wrote in a notice on its Amazon Seller’s Platform, “Elevated costs in fuel and logistics have increased the cost...

April 6, 2026

The New Mount to Coast™ C1: The Super Trainer for Ultra Running

HONG KONG (April 6, 2026) /ENDURANCE SPORTSWIRE/ – Mount to Coast, the first shoe brand to specialize in keeping athletes comfortable and efficient over ultra- and long-distance road runs, is bringing its class-leading performance technology and design standards to road running with the new C1 Super Trainer (MSRP $180), on...

April 6, 2026

Mountain House Brings Bold Flavors to the Backcountry with Two New Meals

ALBANY, Ore. (April 6, 2026) /ENDUANCE SPORTSWIRE/ – Mountain House today added two new high-protein entrees to its line of freeze-dried offerings: Cajun Style Jambalaya and Breakfast Fried Rice. Packed with 32g of protein per pouch, these meals are cooked in small batches and freeze-dried on-site in Albany, Oregon, delivering...