ROKA named the official competition and lifestyle sunglass partner
Austin, Texas, September 28, 2018 – ROKA Sports Inc., the Austin, TX based performance multisport company, has announced a partnership with p1440, a new event series started by five-time Olympian Kerri Walsh Jennings. p1440 aims to change the game of beach volleyball, showcasing the best men’s and women’s players in the world alongside healthy living opportunities for spectators, like yoga and circuit training, as well as chart-topping music from artists including Foster the People, Grouplove, Daya, Marian Hill and Magic Giant. ROKA is the official competition and lifestyle sunglass partner of this groundbreaking series, which kicks off this weekend in San Jose, Calif on Sept. 28 – 30.
“There are 1440 minutes in a day. That’s all we get. We want to live all of those minutes with purpose, passion, and play. Our intention is for everyone who attends a p1440 event to take the mission, purpose and lifestyle beyond the weekend,” said Walsh Jennings. “That’s why it’s so important for us to have like-minded partners who share in that mission of supporting healthy, active lifestyles. We’re thrilled to have ROKA on board as we get started with this series that will change the game of beach volleyball.”
ROKA is proudly supporting the series and equipping the athletes of p1440 with the most advanced eyewear on the market. With the partnership, ROKA will be onsite at all four p1440 events in 2018, including stops in San Jose, Las Vegas, San Diego and Huntington Beach, and engaging with the community on the p1440 digital platform. ROKA will retail eyewear and lifestyle products and run a number of promotions for athletes and spectators.
“p1440 is challenging the status quo when it comes to what beach volleyball can be and represent. That’s what makes it the perfect partnership for ROKA,” said ROKA CEO and Co-founder Rob Canales. “We seek to redefine the standard in every product we make, and we share Kerri’s mission of promoting healthy living to athletes and fans from every sport.”
“Kerri, Rob and I were student-athletes at Stanford during a time when the status quo was truly being disrupted. There was something special in the air that inspired us all. Since that time, she has changed the game of beach volleyball and this is an incredible new chapter in that story,” said ROKA co-founder Kurt Spenser. “ROKA shares a mission with p1440 to bring the knowledge, mindset, and game changing innovation from the world’s best to a new generation – hungry for more meaningful, healthy, and purpose-built experiences.”
Through this partnership, ROKA will be supporting the next generation of beach volleyball athletes and the growing, active-lifestyle community.
To support professional athletes, each of the first four p1440 events in 2018 will have a prize purse of $300,000, totaling $1.2 million, an unprecedented amount for the sport’s newest series. The San Jose Invitational kicks off this weekend at San Jose’s Avaya Stadium grounds. In addition to a health and wellness village for spectators and fans, musical acts Foster the People, GroupLove, Daya, Marian Hill and Magic Giant will be performing. Find out more information at p1440.com/event/san-jose.
ROKA was formed in a garage in Austin, Texas by two former Stanford All-American swimmers on a mission to build the world’s fastest wetsuit. Creating that first wetsuit ignited a fire in us to find more opportunities to innovate, challenge the status quo and disrupt complacent and monopolistic markets. As luck would have it, one of the athletes who helped us build that first wetsuit had a knack for winning very hard races in very cheap gas station aviators. We thought to ourselves, if we could design the world’s fastest wetsuit, why couldn’t we design the world’s first performance aviator?
Our first pair of sunglasses, the Phantom, set us on a new mission to redefine the standard for what eyewear could be: ultra-lightweight shades that won’t slip or fall off your face, without cutting corners on optical clarity or style. We built an industry-leading in-house design and development team and, 30+ patents later, we’ve more than doubled our product offering and launched Home Try-On to provide more ease-of-mind in the purchasing process.
We still design our product to do crazy stuff, like win stages at the Tour de France or an Olympic gold medal. But our most important design challenge is to make sure those same products kick ass for you, every day. Parents who beat the sun up to squeeze in their morning run, entrepreneurs hustling from work to play, adventure seekers who want to see the world through crystal-clear optics. We’re confident they’ll work for you, too, no matter how you move through your daily life.
ROKA products are available worldwide at www.roka.com and through select retailers. Visit us online to learn more about our growing lines of premium performance eyewear. For new dealer inquiries, please email email@example.com. Follow ROKA on social media at Facebook, Twitter and Instagram.
p1440 was created from the vision of three-time Olympic gold medalist and one-time Olympic bronze medalist, Kerri Walsh Jennings, and husband Casey Jennings’ way of life: to live every minute of the day with purpose—all 1,440 of them. p1440 is an event series encompassing a professional beach volleyball tournament, personal development experiences, live music performances and a health & wellness village, mirrored by a powerful digital community that will provide inspiration and resources to live life fully. It is a movement that goes beyond the lines in the sand, encouraging all to live the p1440 lifestyle regardless of age, gender, profession or geographic location. p1440 was founded upon four pillars: Competition, Development, Health & Wellness and Entertainment. Through the event series and the digital community, p1440 will elevate the sport of beach volleyball, provide a credible platform for aspiring and professional athletes, grow the volleyball audience and become the leading resource for individuals to live a life full of intention. To become a part of the #1440Movement, visit www.p1440.com, or follow p1440 on Facebook, Twitter and Instagram @platform1440.