Kona Bicycle Brand for Sale After Dropping Out of Sea Otter Bike Show

April 23, 2024

It’s likely a tough week for the employees of Kona Bicycles. After setting up a booth at Sea Otter, one of the cycling industry’s largest annual gatherings, Kona employees were told to tear it back down before the event even started.

The move was surprising for a number of reasons. Kona had just unveiled a new adventure bike as the show opened. It’s also strange because the brand had already paid to get its booth to the venue and set it up. Gear Junkie