Rock ‘n’ Roll Los Angeles Names United Airlines Title Sponsor

February 23rd, 2017

Rock ‘n’ Roll Los Angeles Names United Airlines Title Sponsor

United Airlines Rock ‘n’ Roll Los Angeles Half Marathon weekend to take place on October 28-29, 2017

LOS ANGELES – Feb. 23, 2017 – Competitor Group, Inc. (CGI), operators of the Rock ‘n’ Roll Marathon Series, today announced an expanded relationship with United Airlines as the new title sponsor of the Rock ‘n’ Roll Los Angeles Half Marathon.  The Halloween themed event, famous for thousands of runners dressed in costume, will welcome more than 15,000 participants to the streets of downtown Los Angeles the weekend of October 28-29, 2017.

“United has proudly served Los Angeles for more than half a century, and we continue to invest in and revamp our facilities at LAX to ensure our presence is just as impressive as L.A.,” said Mike Hanna vice president of San Francisco and L.A. for United. “Sponsoring the Rock ‘n’ Roll Los Angeles Half Marathon is another example of our dedication to this city, and we look forward to welcoming runners, fans and visitors from around the world to this event.”

The Los Angeles sponsorship follows the recent announcement that United Airlines will also serve as the new title sponsor of upcoming Rock ‘n’ Roll Marathon Series events in Washington D.C. and San Francisco beginning in March 2017.  Each event takes runners on a tour of America’s most iconic landmarks, featuring entertainment along the course and culminating with a finish line celebration and concert.

“The Los Angeles race sponsorship with United Airlines is very exciting given their focus on supporting the Southern California community,” said Josh Furlow, President of CGI. “Both of our teams have hit the ground running for our upcoming events in Washington D.C. and San Francisco, working to collaborate on ways we can make the participant experiences with us the very best they can be.”

Launched in 1998 in San Diego, Calif., the Rock ‘n’ Roll Marathon Series is famous for lining race routes with live bands and fanfare at 30 destination events worldwide. The Los Angeles race annually attracts more than 15,000 runners and will celebrate its eighth edition in 2017 with 5K and half-marathon races.

The weekend kicks off with a two-day Health & Fitness Expo on Friday, Oct. 27 and Saturday, Oct. 28. The free expo is open to the public and will showcase the latest in running products, services and free samples from fitness experts as all registered runners pick up their race number, t-shirt and timing tag.

Further information about the United Airlines Rock ‘n’ Roll Los Angeles Half Marathon can be found online at RunRocknRoll.com/Los-Angeles.

About United

United Airlines and United Express operate more than 4,500 flights a day to 339 airports across five continents. In 2016, United and United Express operated more than 1.6 million flights carrying more than 143 million customers. United is proud to have the world’s most comprehensive route network, including U.S. mainland hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C. United operates 737 mainline aircraft and the airline’s United Express partners operate 483 regional aircraft. The airline is a founding member of Star Alliance, which provides service to 192 countries via 28 member airlines. For more information, visit united.com, follow @United on Twitter or connect on Facebook. The common stock of United’s parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol “UAL”.

About United Airlines Rock ‘n’ Roll Los Angeles

The United Airlines Rock ‘n’ Roll Los Angeles Half Marathon will welcome more than 15,000 participants the weekend of October 28-29, 2017. Live bands and cheerleaders will entertain participants along every mile of the Halloween themed race, which starts and finishes in downtown Los Angeles and travels past many of the city’s landmarks. The race concludes with the Toyota Rock ‘n’ Roll Concert Series at the finish line. A two-day Health & Fitness Expo kicks off race weekend at the Los Angeles Convention Center on Friday, Oct. 27 and Saturday, Oct. 28. The free expo is open to the public and will feature the latest in running apparel and nutrition products. For more information or to register, please visit RunRocknRoll.com/Los-Angeles or follow @RunRocknRoll on Twitter.

Rock 'n' Roll Marathon Series

Rock ‘n’ Roll Los Angeles Names United Airlines Title Sponsor

Contact Info

Dan Cruz
858-768-6425
dcruz@competitorgroup.com
http://www.runrocknroll.com/

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